Rhein-Neckar Löwen Audience in Germany
Rhein-Neckar Löwen has an estimated audience of 739,462 people in Germany. 54.2% are female, 45.8% are male, average age 33.1. Top regions: Baden-Württemberg, Rheinland-Pfalz, Hessen. Top brand affinities: IHF World Men's Handball Championship, IHF World Women's Handball Championship, SC Magdeburg, THW Kiel, European Men's Handball Championship.
The average Rhein-Neckar Löwen fan in Germany is 33.1 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Hessen. Top brand affinities include IHF World Men's Handball Championship, IHF World Women's Handball Championship, SC Magdeburg, with strongest over-indexing on IHF World Men's Handball Championship (46.05× the country average). Demographically, the Rhein-Neckar Löwen audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Handball
Demographics of Rhein-Neckar Löwen fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 33.1 |
| Estimated audience size | 739,462 |
Audience persona
The typical Rhein-Neckar Löwen fan in Germany is balanced, around 33.1 years old, with strong Sports Activity tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 375,437 | 3.72× |
| Rheinland-Pfalz | 102,299 | 2.76× |
| Hessen | 96,716 | 1.72× |
| Nordrhein-Westfalen | 69,615 | 0.43× |
| Bayern | 48,541 | 0.41× |
| Niedersachsen | 36,519 | 0.51× |
| Schleswig-Holstein | 22,289 | 0.84× |
| Sachsen-Anhalt | 18,392 | 0.96× |
| Saarland | 18,158 | 2× |
| Sachsen | 17,084 | 0.47× |
| Berlin | 11,294 | 0.34× |
| Thüringen | 9,437 | 0.5× |
| Brandenburg | 8,137 | 0.35× |
| Hamburg | 7,097 | 0.42× |
| Mecklenburg-Vorpommern | 5,130 | 0.36× |
| Bremen | 1,258 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 46.05× | Sports |
| IHF World Women's Handball Championship | 55.16× | Sports |
| SC Magdeburg | 47.64× | Sports |
| THW Kiel | 43.34× | Sports |
| European Men's Handball Championship | 40.15× | Sports |
| SG Flensburg-Handewitt | 51.28× | Sports |
| Real Madrid C.F. | 5.68× | Sports |
| Handball-Bundesliga | 15.08× | Sports |
| Juri Knorr | 17.84× | Sports |
| Europe | 3.81× | Travel & Leisure |
| Handball | 8.52× | Sports |
| Johannes Golla | 24.96× | Sports |
| Borussia Dortmund | 2.38× | Sports |
| SAP SE | 11.74× | Technology & Electronics |
| International Handball Federation | 29.92× | Sports |
| UEFA Champions League | 3.14× | Sports |
| Lieferando.de | 3.47× | Food & Beverages |
| Liqui Moly | 12.88× | Cars & Mobility |
| Andreas Palicka | 54.58× | Sports |
| Jannik Kohlbacher | 39.23× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.27 |
| Early Adopter Mentality | POWER | 1.24 |
| Healthy Lifestyle | BALANCE | 1.21 |
| Indulgence | JOY | 1.19 |
| Pet Ownership | JOY | 1.12 |
| LGBTQ+ Identity | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.5% |
| Switzerland | 4.5% |
| Austria | 4.0% |
See Rhein-Neckar Löwen audiences in other countries
More Handball audiences in Germany
- IHF World Men's Handball Championship (7,052,780)
- IHF World Women's Handball Championship (1,697,078)
- Handball-Bundesliga (1,626,296)
- Juri Knorr (1,124,901)
- SC Magdeburg (1,080,543)
Frequently asked questions
How many fans does Rhein-Neckar Löwen have in Germany?
Rhein-Neckar Löwen has an estimated audience of 739,462 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.
What is the gender split and age of Rhein-Neckar Löwen fans?
54.2% of Rhein-Neckar Löwen fans are female, 45.8% are male, with an average age of 33.1 years.
Which brands do Rhein-Neckar Löwen fans like most?
Rhein-Neckar Löwen fans show strongest brand affinity for IHF World Men's Handball Championship (46.05×), IHF World Women's Handball Championship (55.16×), and SC Magdeburg (47.64×) over the country average.
Where do Rhein-Neckar Löwen fans live in Germany?
Rhein-Neckar Löwen fans in Germany are most concentrated in Baden-Württemberg (reach 375,437), Rheinland-Pfalz (reach 102,299), and Hessen (reach 96,716). These three regions account for the largest share of the active audience.
What other brands do Rhein-Neckar Löwen fans also like?
Beyond Rhein-Neckar Löwen itself, the audience over-indexes on IHF World Women's Handball Championship (55.16×), SC Magdeburg (47.64×), THW Kiel (43.34×), and European Men's Handball Championship (40.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rhein-Neckar Löwen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.