THW Kiel Audience in Germany
THW Kiel has an estimated audience of 1,014,592 people in Germany. 37.1% are female, 62.9% are male, average age 37.6. Top regions: Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: IHF World Men's Handball Championship, IHF World Women's Handball Championship, SC Magdeburg, SG Flensburg-Handewitt, Füchse Berlin.
The average THW Kiel fan in Germany is 37.6 years old, more male, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include IHF World Men's Handball Championship, IHF World Women's Handball Championship, SC Magdeburg, with strongest over-indexing on IHF World Men's Handball Championship (49.36× the country average). Demographically, the THW Kiel audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Handball
Demographics of THW Kiel fans
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 37.6 |
| Estimated audience size | 1,014,592 |
Audience persona
The typical THW Kiel fan in Germany is more male, around 37.6 years old, with strong Sports Activity tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Schleswig-Holstein | 327,735 | 9× |
| Nordrhein-Westfalen | 83,892 | 0.38× |
| Niedersachsen | 70,698 | 0.72× |
| Baden-Württemberg | 44,373 | 0.32× |
| Bayern | 36,450 | 0.22× |
| Hamburg | 36,166 | 1.58× |
| Hessen | 28,800 | 0.37× |
| Sachsen-Anhalt | 18,351 | 0.7× |
| Rheinland-Pfalz | 13,419 | 0.26× |
| Mecklenburg-Vorpommern | 12,803 | 0.66× |
| Berlin | 12,445 | 0.27× |
| Brandenburg | 10,200 | 0.32× |
| Sachsen | 8,121 | 0.16× |
| Thüringen | 8,054 | 0.31× |
| Saarland | 3,872 | 0.31× |
| Bremen | 3,537 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 49.36× | Sports |
| IHF World Women's Handball Championship | 74.13× | Sports |
| SC Magdeburg | 79.08× | Sports |
| SG Flensburg-Handewitt | 94.01× | Sports |
| Füchse Berlin | 93.09× | Sports |
| European Men's Handball Championship | 58.08× | Sports |
| Rhein-Neckar Löwen | 63.16× | Sports |
| Real Madrid C.F. | 8.85× | Sports |
| Handball-Bundesliga | 22.93× | Sports |
| Nils Lichtlein | 54.84× | Sports |
| Juri Knorr | 25.13× | Sports |
| Johannes Golla | 40.31× | Sports |
| Rune Dahmke | 51.95× | Sports |
| EHF Champions League | 41.83× | Sports |
| International Handball Federation | 48.49× | Sports |
| Borussia Dortmund | 3.24× | Sports |
| UEFA Champions League | 4.81× | Sports |
| Lukas Mertens | 51.01× | Sports |
| Magenta | 11.71× | Home & Garden |
| Mikasa Sports | 52.79× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.27 |
| Healthy Lifestyle | BALANCE | 1.1 |
| Patriotism | CONSERVATISM | 1.01 |
| Sustainability | BALANCE | 0.98 |
| Early Adopter Mentality | POWER | 0.98 |
| Convenience Orientation | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.8% |
| France | 2.8% |
| Austria | 2.1% |
See THW Kiel audiences in other countries
More Handball audiences in Germany
- IHF World Men's Handball Championship (7,052,780)
- IHF World Women's Handball Championship (1,697,078)
- Handball-Bundesliga (1,626,296)
- Juri Knorr (1,124,901)
- SC Magdeburg (1,080,543)
Frequently asked questions
How many fans does THW Kiel have in Germany?
THW Kiel has an estimated audience of 1,014,592 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.
What is the gender split and age of THW Kiel fans?
37.1% of THW Kiel fans are female, 62.9% are male, with an average age of 37.6 years.
Which brands do THW Kiel fans like most?
THW Kiel fans show strongest brand affinity for IHF World Men's Handball Championship (49.36×), IHF World Women's Handball Championship (74.13×), and SC Magdeburg (79.08×) over the country average.
Where do THW Kiel fans live in Germany?
THW Kiel fans in Germany are most concentrated in Schleswig-Holstein (reach 327,735), Nordrhein-Westfalen (reach 83,892), and Niedersachsen (reach 70,698). These three regions account for the largest share of the active audience.
What other brands do THW Kiel fans also like?
Beyond THW Kiel itself, the audience over-indexes on IHF World Women's Handball Championship (74.13×), SC Magdeburg (79.08×), SG Flensburg-Handewitt (94.01×), and Füchse Berlin (93.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for THW Kiel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.