Rascasse Audience Intelligence

THW Kiel Audience in Germany

A data profile of the people who buy, follow and care about THW Kiel in Germany — modelled from more than twelve digital signal sources. THW Kiel has an estimated audience of 1,080,348 people in Germany.

#5among Handball in Germany#84among Team in Germany#498in Sports

The average THW Kiel fan in Germany is 37.6 years old, more male, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include IHF World Men's Handball Championship, IHF World Women's Handball Championship, SC Magdeburg, with strongest over-indexing on IHF World Men's Handball Championship (49.36× the country average).

Demographically, the THW Kiel audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical THW Kiel fan in Germany is more male, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for IHF World Men's Handball Championship.

Category: Sports · Type: Team · Subtype: Handball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the THW Kiel profile in Germany.

Audience size
1.1M
in Germany
Gender
37.1%♀
62.9% male
Age
37.6
average years
Country rank
#6089
Team in Germany
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of THW Kiel fans

37.1% are female, 62.9% are male, average age 37.6.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for THW Kiel audience in Germany
MetricValue
Female37.1%
Male62.9%
Average age37.6
Estimated audience size1,080,348
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the THW Kiel audience in Germany
Age bracketShare%
16-1926%
20-2917%
30-3917%
40-4922%
50+17%
Fig. 04

Worldwide distribution

81.4%

of the worldwide THW Kiel audience comes from Germany.

Worldwide audience distribution share by country for THW Kiel
CountryShare
Germany81.4%
France2.6%
Austria2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the THW Kiel audience in Germany is strongest.

Fig. 05

Top regions by affinity

THW Kiel fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~300K8.78×
02Hamburg~30K1.47×
03Sachsen-Anhalt~20K0.81×
04Mecklenburg-Vorpommern~10K0.71×
05Niedersachsen~70K0.70×
06Bremen~4K0.47×
07Hessen~30K0.37×
08Thüringen~10K0.37×
09Saarland~5K0.37×
10Nordrhein-Westfalen~80K0.36×
11Brandenburg~10K0.36×
12Baden-Württemberg~50K0.33×
13Sachsen~20K0.33×
14Berlin~10K0.31×
15Rheinland-Pfalz~10K0.27×
16Bayern~40K0.22×
Fig. 06

Affinity by region

Affinity by region — THW Kiel, Germany
0.22×1.00×8.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the THW Kiel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for THW Kiel audience
#·InterestCategoryAffinity×
01SG Flensburg-HandewittSports94.01×
02Füchse BerlinSports93.09×
03SC MagdeburgSports79.08×
04IHF World Women's Handball ChampionshipSports74.13×
05Rhein-Neckar LöwenSports63.16×
06European Men's Handball ChampionshipSports58.08×
07Nils LichtleinSports54.84×
08Rune DahmkeSports51.95×
09Lukas MertensSports51.01×
10IHF World Men's Handball ChampionshipSports49.36×
11International Handball FederationSports48.49×
12David SpäthSports43.05×
13EHF Champions LeagueSports41.83×
14Johannes GollaSports40.31×
15Juri KnorrSports25.13×
16Handball-BundesligaSports22.93×
17MagentaHome & Garden11.71×
18Real Madrid C.F.Sports8.85×
19UEFA Champions LeagueSports4.81×
20Borussia DortmundSports3.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the THW Kiel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by THW Kiel audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.05×
Sports ActivityPOWER1.00×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by THW Kiel audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.41×
ExtroversionTHRILL0.53×
Quality AwarenessPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does THW Kiel have in Germany?

THW Kiel has an estimated audience of 1,080,348 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.

02

What is the gender split and age of THW Kiel fans?

37.1% of THW Kiel fans are female, 62.9% are male, with an average age of 37.6 years.

03

Which brands do THW Kiel fans like most?

THW Kiel fans show strongest brand affinity for IHF World Men's Handball Championship (49.36×), IHF World Women's Handball Championship (74.13×), and SC Magdeburg (79.08×) over the country average.

04

Where do THW Kiel fans live in Germany?

THW Kiel fans in Germany are most concentrated in Schleswig-Holstein (reach ~300K), Nordrhein-Westfalen (reach ~80K), and Niedersachsen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do THW Kiel fans also like?

Beyond THW Kiel itself, the audience over-indexes on IHF World Women's Handball Championship (74.13×), SC Magdeburg (79.08×), European Men's Handball Championship (58.08×), and SG Flensburg-Handewitt (94.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Handball audiences in Germany

See THW Kiel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for THW Kiel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →