EHF Champions League Audience in Germany
EHF Champions League has an estimated audience of 292,946 people in Germany. 40.5% are female, 59.5% are male, average age 38.2. Top regions: Sachsen-Anhalt, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities: IHF World Men's Handball Championship, IHF World Women's Handball Championship, THW Kiel, European Men's Handball Championship, SG Flensburg-Handewitt.
The average EHF Champions League fan in Germany is 38.2 years old, more male, and lives primarily in Sachsen-Anhalt. The audience is concentrated in Sachsen-Anhalt, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities include IHF World Men's Handball Championship, IHF World Women's Handball Championship, THW Kiel, with strongest over-indexing on IHF World Men's Handball Championship (33.93× the country average). Demographically, the EHF Champions League audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Sports Activity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Handball
Demographics of EHF Champions League fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 38.2 |
| Estimated audience size | 292,946 |
Audience persona
The typical EHF Champions League fan in Germany is more male, around 38.2 years old, with strong Sports Activity tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen-Anhalt | 52,241 | 6.88× |
| Nordrhein-Westfalen | 21,742 | 0.34× |
| Schleswig-Holstein | 18,160 | 1.73× |
| Baden-Württemberg | 15,770 | 0.39× |
| Niedersachsen | 15,108 | 0.53× |
| Bayern | 11,598 | 0.25× |
| Sachsen | 10,528 | 0.73× |
| Brandenburg | 9,962 | 1.1× |
| Berlin | 8,663 | 0.66× |
| Hessen | 8,286 | 0.37× |
| Mecklenburg-Vorpommern | 5,616 | 1× |
| Thüringen | 4,992 | 0.67× |
| Rheinland-Pfalz | 4,355 | 0.3× |
| Hamburg | 3,318 | 0.5× |
| Saarland | 1,122 | 0.31× |
| Bremen | 591 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 33.93× | Sports |
| IHF World Women's Handball Championship | 32.77× | Sports |
| THW Kiel | 37.75× | Sports |
| European Men's Handball Championship | 36.21× | Sports |
| SG Flensburg-Handewitt | 48.05× | Sports |
| SC Magdeburg | 30.96× | Sports |
| Rhein-Neckar Löwen | 28.99× | Sports |
| Handball-Bundesliga | 19.24× | Sports |
| Liqui Moly | 21.2× | Cars & Mobility |
| Juri Knorr | 18.89× | Sports |
| Real Madrid C.F. | 5.14× | Sports |
| Handball | 8.52× | Sports |
| AOL | 18.06× | Internet & Social Media |
| Borussia Dortmund | 2.81× | Sports |
| Johannes Golla | 25.27× | Sports |
| Füchse Berlin | 20.2× | Sports |
| Danube | 8.43× | Travel & Leisure |
| UEFA Champions League | 3.12× | Sports |
| International Handball Federation | 28.9× | Sports |
| Magenta | 8.99× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.05 |
| Extroversion | THRILL | 1.03 |
| Family Orientation | CONSERVATISM | 1.02 |
| Social Media Usage | JOY | 1.01 |
| Patriotism | CONSERVATISM | 1 |
| DIY Mentality | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.8% |
| France | 13.2% |
| Norway | 7.9% |
See EHF Champions League audiences in other countries
More Handball audiences in Germany
- IHF World Men's Handball Championship (7,052,780)
- IHF World Women's Handball Championship (1,697,078)
- Handball-Bundesliga (1,626,296)
- Juri Knorr (1,124,901)
- SC Magdeburg (1,080,543)
Frequently asked questions
How many fans does EHF Champions League have in Germany?
EHF Champions League has an estimated audience of 292,946 people in Germany, concentrated in Sachsen-Anhalt and Nordrhein-Westfalen.
What is the gender split and age of EHF Champions League fans?
40.5% of EHF Champions League fans are female, 59.5% are male, with an average age of 38.2 years.
Which brands do EHF Champions League fans like most?
EHF Champions League fans show strongest brand affinity for IHF World Men's Handball Championship (33.93×), IHF World Women's Handball Championship (32.77×), and THW Kiel (37.75×) over the country average.
Where do EHF Champions League fans live in Germany?
EHF Champions League fans in Germany are most concentrated in Sachsen-Anhalt (reach 52,241), Nordrhein-Westfalen (reach 21,742), and Schleswig-Holstein (reach 18,160). These three regions account for the largest share of the active audience.
What other brands do EHF Champions League fans also like?
Beyond EHF Champions League itself, the audience over-indexes on IHF World Women's Handball Championship (32.77×), THW Kiel (37.75×), European Men's Handball Championship (36.21×), and SG Flensburg-Handewitt (48.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for EHF Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.