Rascasse Audience Intelligence

EHF Champions League Audience in Germany

A data profile of the people who buy, follow and care about EHF Champions League in Germany — modelled from more than twelve digital signal sources. EHF Champions League has an estimated audience of 879,165 people in Germany.

#8among Handball in Germany#92among Event in Germany#582in Sports

The average EHF Champions League fan in Germany is 38.2 years old, more male, and lives primarily in Sachsen-Anhalt.

The audience is concentrated in Sachsen-Anhalt, Nordrhein-Westfalen, Schleswig-Holstein.

Top brand affinities include IHF World Men's Handball Championship, European Men's Handball Championship, IHF World Women's Handball Championship, with strongest over-indexing on IHF World Men's Handball Championship (33.93× the country average).

Demographically, the EHF Champions League audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical EHF Champions League fan in Germany is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for IHF World Men's Handball Championship.

Category: Sports · Type: Event · Subtype: Handball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EHF Champions League profile in Germany.

Audience size
879K
in Germany
Gender
40.5%♀
59.5% male
Age
38.2
average years
Country rank
#7274
Event in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of EHF Champions League fans

40.5% are female, 59.5% are male, average age 38.2.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for EHF Champions League audience in Germany
MetricValue
Female40.5%
Male59.5%
Average age38.2
Estimated audience size879,165
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the EHF Champions League audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3922%
40-4921%
50+16%
Fig. 04

Worldwide distribution

26.1%

of the worldwide EHF Champions League audience comes from Germany.

Worldwide audience distribution share by country for EHF Champions League
CountryShare
Germany26.1%
France12.5%
Norway7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EHF Champions League audience in Germany is strongest.

Fig. 05

Top regions by affinity

EHF Champions League fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~200K6.95×
02Schleswig-Holstein~50K1.56×
03Brandenburg~30K1.17×
04Mecklenburg-Vorpommern~20K1.04×
05Thüringen~20K0.86×
06Sachsen~30K0.75×
07Berlin~30K0.67×
08Niedersachsen~40K0.52×
09Bremen~4K0.52×
10Hamburg~10K0.49×
11Saarland~5K0.48×
12Baden-Württemberg~50K0.38×
13Hessen~30K0.38×
14Rheinland-Pfalz~10K0.34×
15Nordrhein-Westfalen~60K0.33×
16Bayern~40K0.25×
Fig. 06

Affinity by region

Affinity by region — EHF Champions League, Germany
0.25×1.00×6.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EHF Champions League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EHF Champions League audience
#·InterestCategoryAffinity×
01SG Flensburg-HandewittSports48.05×
02THW KielSports37.75×
03European Men's Handball ChampionshipSports36.21×
04IHF World Men's Handball ChampionshipSports33.93×
05IHF World Women's Handball ChampionshipSports32.77×
06SC MagdeburgSports30.96×
07Rhein-Neckar LöwenSports28.99×
08International Handball FederationSports28.90×
09Johannes GollaSports25.27×
10Liqui MolyCars & Mobility21.20×
11Füchse BerlinSports20.20×
12Handball-BundesligaSports19.24×
13Juri KnorrSports18.89×
14AOLInternet & Social Media18.06×
15HandballSports8.52×
16DanubeTravel & Leisure8.43×
17Real Madrid C.F.Sports5.14×
18UEFA Champions LeagueSports3.12×
19Borussia DortmundSports2.81×
20FC Bayern MunichSports2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EHF Champions League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EHF Champions League audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.17×
SpiritualityBALANCE1.12×
Sports ActivityPOWER1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EHF Champions League audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
MindfulnessBALANCE0.81×
Urban LifestyleOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does EHF Champions League have in Germany?

EHF Champions League has an estimated audience of 879,165 people in Germany, concentrated in Sachsen-Anhalt and Nordrhein-Westfalen.

02

What is the gender split and age of EHF Champions League fans?

40.5% of EHF Champions League fans are female, 59.5% are male, with an average age of 38.2 years.

03

Which brands do EHF Champions League fans like most?

EHF Champions League fans show strongest brand affinity for IHF World Men's Handball Championship (33.93×), European Men's Handball Championship (36.21×), and IHF World Women's Handball Championship (32.77×) over the country average.

04

Where do EHF Champions League fans live in Germany?

EHF Champions League fans in Germany are most concentrated in Sachsen-Anhalt (reach ~200K), Nordrhein-Westfalen (reach ~60K), and Schleswig-Holstein (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do EHF Champions League fans also like?

Beyond EHF Champions League itself, the audience over-indexes on European Men's Handball Championship (36.21×), IHF World Women's Handball Championship (32.77×), THW Kiel (37.75×), and SG Flensburg-Handewitt (48.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Handball audiences in Germany

See EHF Champions League audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for EHF Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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