IHF World Women's Handball Championship Audience in Germany
IHF World Women's Handball Championship has an estimated audience of 1,694,342 people in Germany. 40.3% are female, 59.7% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: IHF World Men's Handball Championship, European Men's Handball Championship, Yours Clothing, SG Flensburg-Handewitt, THW Kiel.
The average IHF World Women's Handball Championship fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include IHF World Men's Handball Championship, European Men's Handball Championship, Yours Clothing, with strongest over-indexing on IHF World Men's Handball Championship (83.44× the country average). Demographically, the IHF World Women's Handball Championship audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Career Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Handball
Demographics of IHF World Women's Handball Championship fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 38.2 |
| Estimated audience size | 1,694,342 |
Audience persona
The typical IHF World Women's Handball Championship fan in Germany is more male, around 38.2 years old, with strong Career Orientation tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 364,392 | 0.98× |
| Baden-Württemberg | 265,454 | 1.15× |
| Niedersachsen | 205,636 | 1.25× |
| Bayern | 196,469 | 0.72× |
| Hessen | 105,149 | 0.81× |
| Sachsen | 89,686 | 1.08× |
| Schleswig-Holstein | 85,929 | 1.41× |
| Rheinland-Pfalz | 72,721 | 0.86× |
| Brandenburg | 64,900 | 1.23× |
| Sachsen-Anhalt | 57,519 | 1.31× |
| Thüringen | 49,621 | 1.15× |
| Berlin | 42,083 | 0.55× |
| Mecklenburg-Vorpommern | 41,391 | 1.28× |
| Hamburg | 25,452 | 0.66× |
| Saarland | 18,435 | 0.88× |
| Bremen | 9,865 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 83.44× | Sports |
| European Men's Handball Championship | 102.51× | Sports |
| Yours Clothing | 194.83× | Fashion & Accessoires |
| SG Flensburg-Handewitt | 92.68× | Sports |
| THW Kiel | 65.23× | Sports |
| International Handball Federation | 129.46× | Sports |
| Egyptian Museum | 236.88× | Arts & Culture |
| Richard Wagner | 82.82× | Music & Radio |
| Füchse Berlin | 76.85× | Sports |
| Juri Knorr | 50.09× | Sports |
| Hard Candy (cosmetics) | 176.14× | Beauty & Wellness |
| Rhein-Neckar Löwen | 46.36× | Sports |
| Nils Lichtlein | 74.58× | Sports |
| SC Magdeburg | 35× | Sports |
| Clannad | 86.12× | Music & Radio |
| Bat | 113.56× | Pets & Animals |
| Mizuno Corporation | 44.56× | Fashion & Accessoires |
| Women's boxing | 120.93× | Sports |
| EHF Champions League | 47.44× | Sports |
| Iceberg (fashion house) | 54.86× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.31 |
| Sports Activity | POWER | 1.26 |
| Tradition | CONSERVATISM | 1.24 |
| Community Orientation | OPEN | 1.18 |
| Risk Appetite | THRILL | 1.1 |
| Sustainability | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 69.3% |
| France | 12.0% |
| Spain | 6.4% |
See IHF World Women's Handball Championship audiences in other countries
- IHF World Women's Handball Championship — United States
- IHF World Women's Handball Championship — United Kingdom
- IHF World Women's Handball Championship — France
- IHF World Women's Handball Championship — Italy
- IHF World Women's Handball Championship — Spain
- IHF World Women's Handball Championship — Brazil
- IHF World Women's Handball Championship — Japan
- IHF World Women's Handball Championship — South Korea
- IHF World Women's Handball Championship — India
More Handball audiences in Germany
- IHF World Men's Handball Championship (7,052,780)
- Handball-Bundesliga (1,626,296)
- Juri Knorr (1,124,901)
- SC Magdeburg (1,080,543)
- European Men's Handball Championship (1,078,956)
Frequently asked questions
How many fans does IHF World Women's Handball Championship have in Germany?
IHF World Women's Handball Championship has an estimated audience of 1,694,342 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of IHF World Women's Handball Championship fans?
40.3% of IHF World Women's Handball Championship fans are female, 59.7% are male, with an average age of 38.2 years.
Which brands do IHF World Women's Handball Championship fans like most?
IHF World Women's Handball Championship fans show strongest brand affinity for IHF World Men's Handball Championship (83.44×), European Men's Handball Championship (102.51×), and Yours Clothing (194.83×) over the country average.
Where do IHF World Women's Handball Championship fans live in Germany?
IHF World Women's Handball Championship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 364,392), Baden-Württemberg (reach 265,454), and Niedersachsen (reach 205,636). These three regions account for the largest share of the active audience.
What other brands do IHF World Women's Handball Championship fans also like?
Beyond IHF World Women's Handball Championship itself, the audience over-indexes on European Men's Handball Championship (102.51×), Yours Clothing (194.83×), SG Flensburg-Handewitt (92.68×), and THW Kiel (65.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for IHF World Women's Handball Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.