SC Magdeburg Audience in Germany
SC Magdeburg has an estimated audience of 1,080,543 people in Germany. 38.7% are female, 61.3% are male, average age 40.8. Top regions: Sachsen-Anhalt, Sachsen, Niedersachsen. Top brand affinities: IHF World Men's Handball Championship, IHF World Women's Handball Championship, THW Kiel, SG Flensburg-Handewitt, Füchse Berlin.
The average SC Magdeburg fan in Germany is 40.8 years old, more male, and lives primarily in Sachsen-Anhalt. The audience is concentrated in Sachsen-Anhalt, Sachsen, Niedersachsen. Top brand affinities include IHF World Men's Handball Championship, IHF World Women's Handball Championship, THW Kiel, with strongest over-indexing on IHF World Men's Handball Championship (52.61× the country average). Demographically, the SC Magdeburg audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Handball
Demographics of SC Magdeburg fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 40.8 |
| Estimated audience size | 1,080,543 |
Audience persona
The typical SC Magdeburg fan in Germany is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen-Anhalt | 268,945 | 9.61× |
| Sachsen | 56,942 | 1.07× |
| Niedersachsen | 37,226 | 0.35× |
| Brandenburg | 34,846 | 1.04× |
| Berlin | 32,450 | 0.67× |
| Baden-Württemberg | 25,528 | 0.17× |
| Thüringen | 24,309 | 0.88× |
| Bayern | 21,090 | 0.12× |
| Nordrhein-Westfalen | 20,835 | 0.09× |
| Mecklenburg-Vorpommern | 17,691 | 0.86× |
| Hessen | 17,191 | 0.21× |
| Schleswig-Holstein | 14,738 | 0.38× |
| Rheinland-Pfalz | 6,094 | 0.11× |
| Hamburg | 5,787 | 0.24× |
| Saarland | 1,218 | 0.09× |
| Bremen | 927 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 52.61× | Sports |
| IHF World Women's Handball Championship | 80.89× | Sports |
| THW Kiel | 81.77× | Sports |
| SG Flensburg-Handewitt | 99.7× | Sports |
| Füchse Berlin | 104.91× | Sports |
| European Men's Handball Championship | 61.94× | Sports |
| Rhein-Neckar Löwen | 69.9× | Sports |
| 1. FC Magdeburg | 25.99× | Sports |
| Real Madrid C.F. | 10.06× | Sports |
| Handball-Bundesliga | 23.88× | Sports |
| Nils Lichtlein | 59.59× | Sports |
| Juri Knorr | 27.46× | Sports |
| Johannes Golla | 44.03× | Sports |
| Lukas Mertens | 78.22× | Sports |
| UEFA Champions League | 5.46× | Sports |
| International Handball Federation | 49.99× | Sports |
| EHF Champions League | 40.3× | Sports |
| Borussia Dortmund | 3.33× | Sports |
| Lieferando.de | 5.01× | Food & Beverages |
| Rune Dahmke | 38.06× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.15 |
| Extroversion | THRILL | 1.06 |
| LGBTQ+ Identity | OPEN | 1.05 |
| Pet Ownership | JOY | 1.04 |
| Family Orientation | CONSERVATISM | 1.02 |
| Sports Activity | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.3% |
| Denmark | 0.7% |
| Switzerland | 0.7% |
See SC Magdeburg audiences in other countries
More Handball audiences in Germany
- IHF World Men's Handball Championship (7,052,780)
- IHF World Women's Handball Championship (1,697,078)
- Handball-Bundesliga (1,626,296)
- Juri Knorr (1,124,901)
- European Men's Handball Championship (1,078,956)
Frequently asked questions
How many fans does SC Magdeburg have in Germany?
SC Magdeburg has an estimated audience of 1,080,543 people in Germany, concentrated in Sachsen-Anhalt and Sachsen.
What is the gender split and age of SC Magdeburg fans?
38.7% of SC Magdeburg fans are female, 61.3% are male, with an average age of 40.8 years.
Which brands do SC Magdeburg fans like most?
SC Magdeburg fans show strongest brand affinity for IHF World Men's Handball Championship (52.61×), IHF World Women's Handball Championship (80.89×), and THW Kiel (81.77×) over the country average.
Where do SC Magdeburg fans live in Germany?
SC Magdeburg fans in Germany are most concentrated in Sachsen-Anhalt (reach 268,945), Sachsen (reach 56,942), and Niedersachsen (reach 37,226). These three regions account for the largest share of the active audience.
What other brands do SC Magdeburg fans also like?
Beyond SC Magdeburg itself, the audience over-indexes on IHF World Women's Handball Championship (80.89×), THW Kiel (81.77×), SG Flensburg-Handewitt (99.7×), and Füchse Berlin (104.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SC Magdeburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.