Rascasse Audience Intelligence

SC Magdeburg Audience in Germany

A data profile of the people who buy, follow and care about SC Magdeburg in Germany — modelled from more than twelve digital signal sources. SC Magdeburg has an estimated audience of 1,078,795 people in Germany.

#6among Handball in Germany#85among Team in Germany#500in Sports

The average SC Magdeburg fan in Germany is 40.8 years old, more male, and lives primarily in Sachsen-Anhalt.

The audience is concentrated in Sachsen-Anhalt, Sachsen, Brandenburg.

Top brand affinities include IHF World Men's Handball Championship, IHF World Women's Handball Championship, THW Kiel, with strongest over-indexing on IHF World Men's Handball Championship (52.61× the country average).

Demographically, the SC Magdeburg audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SC Magdeburg fan in Germany is more male, around 40.8 years old, with strong Sports Activity tendencies and a notable affinity for IHF World Men's Handball Championship.

Category: Sports · Type: Team · Subtype: Handball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SC Magdeburg profile in Germany.

Audience size
1.1M
in Germany
Gender
38.7%♀
61.3% male
Age
40.8
average years
Country rank
#6095
Team in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SC Magdeburg fans

38.7% are female, 61.3% are male, average age 40.8.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for SC Magdeburg audience in Germany
MetricValue
Female38.7%
Male61.3%
Average age40.8
Estimated audience size1,078,795
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the SC Magdeburg audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3922%
40-4926%
50+20%
Fig. 04

Worldwide distribution

89.2%

of the worldwide SC Magdeburg audience comes from Germany.

Worldwide audience distribution share by country for SC Magdeburg
CountryShare
Germany89.2%
Switzerland1.7%
France0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SC Magdeburg audience in Germany is strongest.

Fig. 05

Top regions by affinity

SC Magdeburg fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~300K9.65×
02Brandenburg~40K1.11×
03Sachsen~50K1.03×
04Mecklenburg-Vorpommern~20K0.90×
05Thüringen~20K0.88×
06Berlin~30K0.59×
07Schleswig-Holstein~20K0.40×
08Niedersachsen~30K0.33×
09Hamburg~6K0.25×
10Bremen~2K0.25×
11Saarland~3K0.22×
12Hessen~20K0.20×
13Baden-Württemberg~20K0.16×
14Nordrhein-Westfalen~30K0.14×
15Rheinland-Pfalz~7K0.14×
16Bayern~20K0.13×
Fig. 06

Affinity by region

Affinity by region — SC Magdeburg, Germany
0.13×1.00×9.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SC Magdeburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SC Magdeburg audience
#·InterestCategoryAffinity×
01Füchse BerlinSports104.91×
02SG Flensburg-HandewittSports99.70×
03THW KielSports81.77×
04IHF World Women's Handball ChampionshipSports80.89×
05Lukas MertensSports78.22×
06Rhein-Neckar LöwenSports69.90×
07European Men's Handball ChampionshipSports61.94×
08Nils LichtleinSports59.59×
09IHF World Men's Handball ChampionshipSports52.61×
10International Handball FederationSports49.99×
11David SpäthSports46.89×
12Johannes GollaSports44.03×
13EHF Champions LeagueSports40.30×
14Rune DahmkeSports38.06×
15Juri KnorrSports27.46×
161. FC MagdeburgSports25.99×
17Handball-BundesligaSports23.88×
18Real Madrid C.F.Sports10.06×
19UEFA Champions LeagueSports5.46×
20Lieferando.deFood & Beverages5.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SC Magdeburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SC Magdeburg audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.05×
Early Adopter MentalityPOWER1.04×
DIY MentalityTHRILL1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SC Magdeburg audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.43×
ExtroversionTHRILL0.59×
IndulgenceJOY0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SC Magdeburg have in Germany?

SC Magdeburg has an estimated audience of 1,078,795 people in Germany, concentrated in Sachsen-Anhalt and Sachsen.

02

What is the gender split and age of SC Magdeburg fans?

38.7% of SC Magdeburg fans are female, 61.3% are male, with an average age of 40.8 years.

03

Which brands do SC Magdeburg fans like most?

SC Magdeburg fans show strongest brand affinity for IHF World Men's Handball Championship (52.61×), IHF World Women's Handball Championship (80.89×), and THW Kiel (81.77×) over the country average.

04

Where do SC Magdeburg fans live in Germany?

SC Magdeburg fans in Germany are most concentrated in Sachsen-Anhalt (reach ~300K), Sachsen (reach ~50K), and Brandenburg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do SC Magdeburg fans also like?

Beyond SC Magdeburg itself, the audience over-indexes on IHF World Women's Handball Championship (80.89×), THW Kiel (81.77×), European Men's Handball Championship (61.94×), and SG Flensburg-Handewitt (99.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Handball audiences in Germany

See SC Magdeburg audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SC Magdeburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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