Nils Lichtlein Audience in Germany
Nils Lichtlein has an estimated audience of 256,679 people in Germany. 34.6% are female, 65.4% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: IHF World Men's Handball Championship, IHF World Women's Handball Championship, Füchse Berlin, SG Flensburg-Handewitt, European Men's Handball Championship.
The average Nils Lichtlein fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include IHF World Men's Handball Championship, IHF World Women's Handball Championship, Füchse Berlin, with strongest over-indexing on IHF World Men's Handball Championship (50.04× the country average). Demographically, the Nils Lichtlein audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Handball
Demographics of Nils Lichtlein fans
| Metric | Value |
|---|---|
| Female | 34.6% |
| Male | 65.4% |
| Average age | 36.7 |
| Estimated audience size | 256,679 |
Audience persona
The typical Nils Lichtlein fan in Germany is more male, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 41,777 | 0.74× |
| Baden-Württemberg | 31,576 | 0.9× |
| Bayern | 31,383 | 0.76× |
| Niedersachsen | 28,484 | 1.14× |
| Hessen | 16,597 | 0.85× |
| Berlin | 14,729 | 1.28× |
| Schleswig-Holstein | 13,544 | 1.47× |
| Brandenburg | 12,865 | 1.62× |
| Sachsen | 10,820 | 0.86× |
| Sachsen-Anhalt | 10,447 | 1.57× |
| Rheinland-Pfalz | 10,089 | 0.78× |
| Mecklenburg-Vorpommern | 6,126 | 1.25× |
| Thüringen | 5,202 | 0.8× |
| Hamburg | 4,390 | 0.76× |
| Saarland | 2,144 | 0.68× |
| Bremen | 1,178 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 50.04× | Sports |
| IHF World Women's Handball Championship | 98.46× | Sports |
| Füchse Berlin | 165.52× | Sports |
| SG Flensburg-Handewitt | 87.44× | Sports |
| European Men's Handball Championship | 58.14× | Sports |
| SC Magdeburg | 37.71× | Sports |
| Handball-Bundesliga | 29.12× | Sports |
| THW Kiel | 34.39× | Sports |
| UEFA Women's Championship | 53.92× | Sports |
| MT Melsungen | 42.26× | Sports |
| Borussia Dortmund | 2.94× | Sports |
| Tracy Chapman | 34.45× | Music & Radio |
| 2. Bundesliga | 4.33× | Sports |
| Transfermarkt | 4.38× | Sports |
| Bundesliga | 2.92× | Sports |
| FIFA World Cup | 3.06× | Sports |
| FC Bayern Munich | 2.73× | Sports |
| UEFA Champions League | 3.09× | Sports |
| Holstein Kiel | 7.86× | Sports |
| F.C. Hansa Rostock | 5.97× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.29 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Sustainability | BALANCE | 1.12 |
| Early Adopter Mentality | POWER | 1.08 |
| Career Orientation | POWER | 1.02 |
| Spirituality | BALANCE | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.0% |
| Denmark | 1.5% |
| Switzerland | 1.0% |
See Nils Lichtlein audiences in other countries
More Handball audiences in Germany
- IHF World Men's Handball Championship (7,052,780)
- IHF World Women's Handball Championship (1,697,078)
- Handball-Bundesliga (1,626,296)
- Juri Knorr (1,124,901)
- SC Magdeburg (1,080,543)
Frequently asked questions
How many fans does Nils Lichtlein have in Germany?
Nils Lichtlein has an estimated audience of 256,679 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Nils Lichtlein fans?
34.6% of Nils Lichtlein fans are female, 65.4% are male, with an average age of 36.7 years.
Which brands do Nils Lichtlein fans like most?
Nils Lichtlein fans show strongest brand affinity for IHF World Men's Handball Championship (50.04×), IHF World Women's Handball Championship (98.46×), and Füchse Berlin (165.52×) over the country average.
Where do Nils Lichtlein fans live in Germany?
Nils Lichtlein fans in Germany are most concentrated in Nordrhein-Westfalen (reach 41,777), Baden-Württemberg (reach 31,576), and Bayern (reach 31,383). These three regions account for the largest share of the active audience.
What other brands do Nils Lichtlein fans also like?
Beyond Nils Lichtlein itself, the audience over-indexes on IHF World Women's Handball Championship (98.46×), Füchse Berlin (165.52×), SG Flensburg-Handewitt (87.44×), and European Men's Handball Championship (58.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nils Lichtlein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.