UEFA Women's Championship Audience in Germany
UEFA Women's Championship has an estimated audience of 268,425 people in Germany. 35.9% are female, 64.1% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Yours Clothing, Brazil women's national football team, Al-Hilal FC, Füchse Berlin, Toronto FC.
The average UEFA Women's Championship fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Yours Clothing, Brazil women's national football team, Al-Hilal FC, with strongest over-indexing on Yours Clothing (252.98× the country average). Demographically, the UEFA Women's Championship audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of UEFA Women's Championship fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 43.9 |
| Estimated audience size | 268,425 |
Audience persona
The typical UEFA Women's Championship fan in Germany is more male, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Yours Clothing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,964 | 1× |
| Baden-Württemberg | 35,513 | 0.97× |
| Niedersachsen | 33,109 | 1.27× |
| Bayern | 31,320 | 0.73× |
| Hessen | 17,250 | 0.84× |
| Berlin | 10,739 | 0.89× |
| Rheinland-Pfalz | 10,691 | 0.79× |
| Schleswig-Holstein | 10,625 | 1.1× |
| Sachsen | 9,720 | 0.74× |
| Brandenburg | 9,104 | 1.09× |
| Sachsen-Anhalt | 6,969 | 1× |
| Thüringen | 6,509 | 0.95× |
| Hamburg | 6,106 | 1.01× |
| Mecklenburg-Vorpommern | 5,930 | 1.16× |
| Saarland | 3,869 | 1.17× |
| Bremen | 3,363 | 1.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yours Clothing | 252.98× | Fashion & Accessoires |
| Brazil women's national football team | 340.42× | Sports |
| Al-Hilal FC | 106.38× | Sports |
| Füchse Berlin | 92.81× | Sports |
| Toronto FC | 332.8× | Sports |
| Al Nassr FC | 53.47× | Sports |
| VfL Bochum | 23.31× | Sports |
| DFB-Pokal | 19.32× | Sports |
| England women's national football team | 319.94× | Sports |
| Timo Werner | 37.17× | Sports |
| Women's boxing | 177.96× | Sports |
| United States women's national soccer team | 104.73× | Sports |
| FIFA Women's World Cup | 52.39× | Sports |
| Mizuno Corporation | 56.41× | Fashion & Accessoires |
| Transfermarkt | 9.76× | Sports |
| Sophie Alisch | 177.96× | Sports |
| Serie B | 59.52× | Sports |
| Brentford F.C. | 149.42× | Sports |
| IHF World Women's Handball Championship | 20× | Sports |
| Crystal Palace F.C. | 37.84× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.65 |
| Price Sensitivity | PREMIUM | 1.62 |
| Sports Activity | POWER | 1.25 |
| Social Media Usage | JOY | 1.07 |
| Career Orientation | POWER | 1.07 |
| Individualism | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| Germany | 28.4% |
| Spain | 17.0% |
See UEFA Women's Championship audiences in other countries
- UEFA Women's Championship — United States
- UEFA Women's Championship — United Kingdom
- UEFA Women's Championship — France
- UEFA Women's Championship — Italy
- UEFA Women's Championship — Spain
- UEFA Women's Championship — Brazil
- UEFA Women's Championship — Japan
- UEFA Women's Championship — South Korea
- UEFA Women's Championship — India
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does UEFA Women's Championship have in Germany?
UEFA Women's Championship has an estimated audience of 268,425 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of UEFA Women's Championship fans?
35.9% of UEFA Women's Championship fans are female, 64.1% are male, with an average age of 43.9 years.
Which brands do UEFA Women's Championship fans like most?
UEFA Women's Championship fans show strongest brand affinity for Yours Clothing (252.98×), Brazil women's national football team (340.42×), and Al-Hilal FC (106.38×) over the country average.
Where do UEFA Women's Championship fans live in Germany?
UEFA Women's Championship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,964), Baden-Württemberg (reach 35,513), and Niedersachsen (reach 33,109). These three regions account for the largest share of the active audience.
What other brands do UEFA Women's Championship fans also like?
Beyond UEFA Women's Championship itself, the audience over-indexes on Brazil women's national football team (340.42×), Al-Hilal FC (106.38×), Füchse Berlin (92.81×), and Toronto FC (332.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for UEFA Women's Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.