Rascasse Audience Intelligence

UEFA Women's Championship Audience in Germany

A data profile of the people who buy, follow and care about UEFA Women's Championship in Germany — modelled from more than twelve digital signal sources. UEFA Women's Championship has an estimated audience of 267,186 people in Germany.

#475among Soccer in Germany#260among Event in Germany#1515in Sports

The average UEFA Women's Championship fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Yours Clothing, Brazil women's national football team, Al-Hilal FC, with strongest over-indexing on Yours Clothing (252.98× the country average).

Demographically, the UEFA Women's Championship audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical UEFA Women's Championship fan in Germany is more male, around 43.9 years old, with strong Individualism tendencies and a notable affinity for Yours Clothing.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UEFA Women's Championship profile in Germany.

Audience size
267K
in Germany
Gender
35.9%♀
64.1% male
Age
43.9
average years
Country rank
#18832
Event in Germany
Fig. 01

Search interest · 12-month trend

-89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UEFA Women's Championship fans

35.9% are female, 64.1% are male, average age 43.9.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for UEFA Women's Championship audience in Germany
MetricValue
Female35.9%
Male64.1%
Average age43.9
Estimated audience size267,186
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the UEFA Women's Championship audience in Germany
Age bracketShare%
16-1919%
20-2913%
30-3912%
40-4915%
50+42%
Fig. 04

Worldwide distribution

18.7%

of the worldwide UEFA Women's Championship audience comes from Germany.

Worldwide audience distribution share by country for UEFA Women's Championship
CountryShare
Spain24.3%
United States23.4%
Germany18.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UEFA Women's Championship audience in Germany is strongest.

Fig. 05

Top regions by affinity

UEFA Women's Championship fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~8K1.58×
02Sachsen-Anhalt~9K1.33×
03Sachsen~20K1.29×
04Brandenburg~10K1.25×
05Thüringen~8K1.14×
06Niedersachsen~30K1.09×
07Schleswig-Holstein~10K1.01×
08Baden-Württemberg~30K0.92×
09Saarland~3K0.89×
10Bremen~2K0.89×
11Hamburg~5K0.87×
12Rheinland-Pfalz~10K0.86×
13Nordrhein-Westfalen~50K0.83×
14Bayern~30K0.76×
15Hessen~10K0.72×
16Berlin~8K0.70×
Fig. 06

Affinity by region

Affinity by region — UEFA Women's Championship, Germany
0.70×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UEFA Women's Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UEFA Women's Championship audience
#·InterestCategoryAffinity×
01Brazil women's national football teamSports340.42×
02Toronto FCSports332.80×
03England women's national football teamSports319.94×
04Yours ClothingFashion & Accessoires252.98×
05Women's boxingSports177.96×
06Sophie AlischSports177.96×
07Brentford F.C.Sports149.42×
08Al-Hilal FCSports106.38×
09United States women's national soccer teamSports104.73×
10Füchse BerlinSports92.81×
11Serie BSports59.52×
12Mizuno CorporationFashion & Accessoires56.41×
13Al Nassr FCSports53.47×
14FIFA Women's World CupSports52.39×
15Crystal Palace F.C.Sports37.84×
16Timo WernerSports37.17×
17VfL BochumSports23.31×
18DFB-PokalSports19.32×
19Michael OliseSports14.82×
20TransfermarktSports9.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UEFA Women's Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UEFA Women's Championship audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.45×
Early Adopter MentalityPOWER1.39×
TraditionCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UEFA Women's Championship audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.47×
DIY MentalityTHRILL0.60×
Quality AwarenessPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UEFA Women's Championship have in Germany?

UEFA Women's Championship has an estimated audience of 267,186 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of UEFA Women's Championship fans?

35.9% of UEFA Women's Championship fans are female, 64.1% are male, with an average age of 43.9 years.

03

Which brands do UEFA Women's Championship fans like most?

UEFA Women's Championship fans show strongest brand affinity for Yours Clothing (252.98×), Brazil women's national football team (340.42×), and Al-Hilal FC (106.38×) over the country average.

04

Where do UEFA Women's Championship fans live in Germany?

UEFA Women's Championship fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Baden-Württemberg (reach ~30K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do UEFA Women's Championship fans also like?

Beyond UEFA Women's Championship itself, the audience over-indexes on Brazil women's national football team (340.42×), Al-Hilal FC (106.38×), Füchse Berlin (92.81×), and Al Nassr FC (53.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See UEFA Women's Championship audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for UEFA Women's Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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