Rascasse Audience Intelligence

Mizuno Corporation Target Market in Germany

A data profile of the people who buy, follow and care about Mizuno Corporation in Germany — modelled from more than twelve digital signal sources. Mizuno Corporation has an estimated audience of 370,496 people in Germany.

#1898among Brand in Germany#701in Fashion & Accessoires

The average Mizuno Corporation fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include IHF World Men's Handball Championship, IHF World Women's Handball Championship, European Men's Handball Championship, with strongest over-indexing on IHF World Men's Handball Championship (26.42× the country average).

Demographically, the Mizuno Corporation audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mizuno Corporation fan in Germany is more female, around 44.3 years old, with strong Risk Appetite tendencies and a notable affinity for IHF World Men's Handball Championship.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mizuno Corporation profile in Germany.

Audience size
370K
in Germany
Gender
62.5%♀
37.5% male
Age
44.3
average years
Country rank
#14904
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mizuno Corporation

62.5% are female, 37.5% are male, average age 44.3.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Mizuno Corporation audience in Germany
MetricValue
Female62.5%
Male37.5%
Average age44.3
Estimated audience size370,496
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Mizuno Corporation audience in Germany
Age bracketShare%
16-1912%
20-2911%
30-3920%
40-4925%
50+32%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Mizuno Corporation audience comes from Germany.

Worldwide audience distribution share by country for Mizuno Corporation
CountryShare
Brazil29.1%
Japan23.0%
United States10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mizuno Corporation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mizuno Corporation customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.42×
02Mecklenburg-Vorpommern~9K1.29×
03Hamburg~10K1.15×
04Hessen~30K1.14×
05Nordrhein-Westfalen~90K1.12×
06Bayern~70K1.06×
07Baden-Württemberg~50K0.98×
08Brandenburg~10K0.97×
09Bremen~3K0.96×
10Sachsen~20K0.92×
11Schleswig-Holstein~10K0.92×
12Rheinland-Pfalz~20K0.85×
13Saarland~4K0.85×
14Niedersachsen~30K0.84×
15Sachsen-Anhalt~8K0.81×
16Thüringen~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Mizuno Corporation, Germany
0.78×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mizuno Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mizuno Corporation audience
#·InterestCategoryAffinity×
01LPGASports62.51×
02UEFA Women's ChampionshipSports56.41×
03IHF World Women's Handball ChampionshipSports44.56×
04European Men's Handball ChampionshipSports31.87×
05TopGolfSports31.42×
06FIVB Beach Volleyball World TourSports26.55×
07IHF World Men's Handball ChampionshipSports26.42×
08Natural Born KillersMovies & TV24.73×
09Australian OpenSports20.00×
10Füchse BerlinSports20.00×
11Point BreakMovies & TV20.00×
12Spring BreakersMovies & TV20.00×
13FINA World Aquatics ChampionshipsSports16.01×
14Lands' EndFashion & Accessoires11.73×
15Ryder CupSports11.40×
16SG Flensburg-HandewittSports10.76×
17Holstein KielSports8.68×
18Masters TournamentSports6.91×
19TrousersFashion & Accessoires3.06×
20Dynamo DresdenSports2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mizuno Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mizuno Corporation audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.99×
Career OrientationPOWER1.47×
Sports ActivityPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mizuno Corporation audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.57×
DIY MentalityTHRILL0.72×
IndulgenceJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mizuno Corporation's target market in Germany?

Mizuno Corporation's target market in Germany covers an estimated 370,496 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mizuno Corporation customers?

62.5% of the Mizuno Corporation audience are female, 37.5% are male, with an average age of 44.3 years.

03

Which brands do Mizuno Corporation fans like most?

Mizuno Corporation fans show strongest brand affinity for IHF World Men's Handball Championship (26.42×), IHF World Women's Handball Championship (44.56×), and European Men's Handball Championship (31.87×) over the country average.

04

Where do Mizuno Corporation fans live in Germany?

Mizuno Corporation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mizuno Corporation fans also like?

Beyond Mizuno Corporation itself, the audience over-indexes on IHF World Women's Handball Championship (44.56×), European Men's Handball Championship (31.87×), LPGA (62.51×), and UEFA Women's Championship (56.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Mizuno Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mizuno Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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