Mizuno Corporation Audience in Germany
Mizuno Corporation has an estimated audience of 383,070 people in Germany. 62.5% are female, 37.5% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gush Katif, Militarism, Progressive rock, CAC 40, Litter box.
The average Mizuno Corporation fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gush Katif, Militarism, Progressive rock, with strongest over-indexing on Gush Katif (81.99× the country average). Demographically, the Mizuno Corporation audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Mizuno Corporation fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 44.3 |
| Estimated audience size | 383,070 |
Audience persona
The typical Mizuno Corporation fan in Germany is more female, around 44.3 years old, with strong Sports Activity tendencies and a notable affinity for Gush Katif.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,321 | 1.09× |
| Bayern | 66,879 | 1.09× |
| Baden-Württemberg | 51,095 | 0.98× |
| Hessen | 34,048 | 1.17× |
| Niedersachsen | 31,192 | 0.84× |
| Berlin | 25,942 | 1.51× |
| Sachsen | 17,028 | 0.91× |
| Rheinland-Pfalz | 16,212 | 0.84× |
| Schleswig-Holstein | 12,539 | 0.91× |
| Brandenburg | 11,572 | 0.97× |
| Hamburg | 9,922 | 1.15× |
| Mecklenburg-Vorpommern | 9,586 | 1.31× |
| Sachsen-Anhalt | 7,540 | 0.76× |
| Thüringen | 7,244 | 0.74× |
| Saarland | 3,704 | 0.79× |
| Bremen | 3,096 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gush Katif | 81.99× | Travel & Leisure |
| Militarism | 62.62× | Politics & Society |
| Progressive rock | 3.73× | Music & Radio |
| CAC 40 | 2.29× | Business & Career |
| Litter box | 1.71× | Pets & Animals |
| Buddy – The Buddy Holly Story | 5.78× | Music & Radio |
| Natural rubber | 2.72× | Cars & Mobility |
| Alaska | 3.96× | Travel & Leisure |
| Building insulation | 4.49× | Home & Garden |
| Pro-Ject | 6.64× | Music & Radio |
| Google Analytics | 2.61× | Internet & Social Media |
| Stradivarius | 1.56× | Shopping |
| Urban horticulture | 1.69× | Home & Garden |
| Haworth | 13.13× | Home & Garden |
| Gumbal | 4.97× | Cars & Mobility |
| Mechanic | 1.75× | Cars & Mobility |
| Ammeter | 9.51× | Technology & Electronics |
| Video izle | 2.66× | |
| MK | 2.2× | Music & Radio |
| Golden Gate | 4.14× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.81 |
| Early Adopter Mentality | POWER | 1.8 |
| Sustainability | BALANCE | 1.6 |
| Career Orientation | POWER | 1.54 |
| Risk Appetite | THRILL | 1.48 |
| Urban Lifestyle | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 30.0% |
| Japan | 23.0% |
| United States | 10.1% |
See Mizuno Corporation audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
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- REWE (18,725,823)
Frequently asked questions
How many fans does Mizuno Corporation have in Germany?
Mizuno Corporation has an estimated audience of 383,070 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mizuno Corporation fans?
62.5% of Mizuno Corporation fans are female, 37.5% are male, with an average age of 44.3 years.
Which brands do Mizuno Corporation fans like most?
Mizuno Corporation fans show strongest brand affinity for Gush Katif (81.99×), Militarism (62.62×), and Progressive rock (3.73×) over the country average.
Where do Mizuno Corporation fans live in Germany?
Mizuno Corporation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,321), Bayern (reach 66,879), and Baden-Württemberg (reach 51,095). These three regions account for the largest share of the active audience.
What other brands do Mizuno Corporation fans also like?
Beyond Mizuno Corporation itself, the audience over-indexes on Militarism (62.62×), Progressive rock (3.73×), CAC 40 (2.29×), and Litter box (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mizuno Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.