Ryder Cup Audience in Germany
Ryder Cup has an estimated audience of 842,741 people in Germany. 30.4% are female, 69.6% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TaylorMade-Adidas, Rory McIlroy, Titleist, LPGA, Tiger Woods.
The average Ryder Cup fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TaylorMade-Adidas, Rory McIlroy, Titleist, with strongest over-indexing on TaylorMade-Adidas (198× the country average). Demographically, the Ryder Cup audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Golf
Demographics of Ryder Cup fans
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 37.6 |
| Estimated audience size | 842,741 |
Audience persona
The typical Ryder Cup fan in Germany is more male, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for TaylorMade-Adidas.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 209,294 | 1.13× |
| Bayern | 187,062 | 1.38× |
| Baden-Württemberg | 114,955 | 1× |
| Niedersachsen | 92,165 | 1.13× |
| Hessen | 80,220 | 1.25× |
| Schleswig-Holstein | 44,184 | 1.46× |
| Rheinland-Pfalz | 43,314 | 1.03× |
| Berlin | 41,735 | 1.11× |
| Hamburg | 34,789 | 1.83× |
| Sachsen | 26,468 | 0.64× |
| Brandenburg | 21,150 | 0.81× |
| Thüringen | 12,008 | 0.56× |
| Sachsen-Anhalt | 10,769 | 0.49× |
| Mecklenburg-Vorpommern | 10,480 | 0.65× |
| Saarland | 8,386 | 0.81× |
| Bremen | 6,864 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TaylorMade-Adidas | 198× | Sports |
| Rory McIlroy | 194.27× | Sports |
| Titleist | 161.84× | Sports |
| LPGA | 178.57× | Sports |
| Tiger Woods | 136× | Sports |
| Golf ball | 58.9× | Sports |
| The Open Championship | 84.63× | Sports |
| Ryder Cup Team Europe | 360× | Sports |
| Golf club | 41.41× | Sports |
| Pocket Gamer | 210× | Games |
| Golf House | 95.51× | Shopping |
| Rickie Fowler | 188.57× | Sports |
| PGA Tour | 35.36× | Sports |
| TopGolf | 74.16× | Sports |
| U.S. Open (golf) | 66.82× | Sports |
| Phil Mickelson | 244.74× | Sports |
| Golf equipment | 26.75× | Sports |
| Martin Kaymer | 132.17× | Sports |
| Jordan Spieth | 137.25× | Sports |
| Bernhard Langer | 75.49× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.53 |
| Luxury Orientation | PREMIUM | 1.45 |
| Early Adopter Mentality | POWER | 1.4 |
| Sports Activity | POWER | 1.38 |
| Career Orientation | POWER | 1.1 |
| Sustainability | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.9% |
| United Kingdom | 10.6% |
| Canada | 5.3% |
See Ryder Cup audiences in other countries
More Golf audiences in Germany
- PGA Tour (2,744,867)
- DP World Tour (1,184,255)
- The Open Championship (1,152,696)
- Australian Open (golf) (1,142,939)
- Tiger Woods (594,171)
Frequently asked questions
How many fans does Ryder Cup have in Germany?
Ryder Cup has an estimated audience of 842,741 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ryder Cup fans?
30.4% of Ryder Cup fans are female, 69.6% are male, with an average age of 37.6 years.
Which brands do Ryder Cup fans like most?
Ryder Cup fans show strongest brand affinity for TaylorMade-Adidas (198×), Rory McIlroy (194.27×), and Titleist (161.84×) over the country average.
Where do Ryder Cup fans live in Germany?
Ryder Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 209,294), Bayern (reach 187,062), and Baden-Württemberg (reach 114,955). These three regions account for the largest share of the active audience.
What other brands do Ryder Cup fans also like?
Beyond Ryder Cup itself, the audience over-indexes on Rory McIlroy (194.27×), Titleist (161.84×), LPGA (178.57×), and Tiger Woods (136×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ryder Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.