Rascasse Audience Intelligence

Ryder Cup Audience in Germany

A data profile of the people who buy, follow and care about Ryder Cup in Germany — modelled from more than twelve digital signal sources. Ryder Cup has an estimated audience of 844,192 people in Germany.

#7among Golf in Germany#96among Event in Germany#600in Sports

The average Ryder Cup fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TaylorMade-Adidas, Rory McIlroy, Titleist, with strongest over-indexing on TaylorMade-Adidas (198× the country average).

Demographically, the Ryder Cup audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Sports Activity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ryder Cup fan in Germany is more male, around 37.6 years old, with strong Sports Activity tendencies and a notable affinity for TaylorMade-Adidas.

Category: Sports · Type: Event · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ryder Cup profile in Germany.

Audience size
844K
in Germany
Gender
30.4%♀
69.6% male
Age
37.6
average years
Country rank
#7528
Event in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ryder Cup fans

30.4% are female, 69.6% are male, average age 37.6.

Fig. 02

Gender split

30.4%
Female
69.6%
Male
Demographic split for Ryder Cup audience in Germany
MetricValue
Female30.4%
Male69.6%
Average age37.6
Estimated audience size844,192
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Ryder Cup audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Ryder Cup audience comes from Germany.

Worldwide audience distribution share by country for Ryder Cup
CountryShare
United States49.9%
United Kingdom10.6%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ryder Cup audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ryder Cup fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.78×
02Schleswig-Holstein~40K1.46×
03Bayern~200K1.34×
04Hessen~80K1.24×
05Nordrhein-Westfalen~200K1.11×
06Niedersachsen~90K1.11×
07Berlin~40K1.06×
08Rheinland-Pfalz~40K1.03×
09Bremen~7K0.99×
10Baden-Württemberg~100K0.98×
11Saarland~9K0.88×
12Brandenburg~20K0.83×
13Mecklenburg-Vorpommern~10K0.73×
14Sachsen~30K0.67×
15Thüringen~10K0.65×
16Sachsen-Anhalt~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Ryder Cup, Germany
0.62×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ryder Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ryder Cup audience
#·InterestCategoryAffinity×
01Ryder Cup Team EuropeSports360.00×
02Phil MickelsonSports244.74×
03Pocket GamerGames210.00×
04TaylorMade-AdidasSports198.00×
05Rory McIlroySports194.27×
06Rickie FowlerSports188.57×
07LPGASports178.57×
08TitleistSports161.84×
09Tiger WoodsSports136.00×
10Martin KaymerSports132.17×
11Golf HouseShopping95.51×
12The Open ChampionshipSports84.63×
13TopGolfSports74.16×
14U.S. Open (golf)Sports66.82×
15PGA ChampionshipSports66.00×
16Golf ballSports58.90×
17Masters TournamentSports49.37×
18Golf clubSports41.41×
19PGA TourSports35.36×
20Golf equipmentSports26.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ryder Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ryder Cup audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER6.99×
Career OrientationPOWER4.34×
Quality AwarenessPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ryder Cup audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
Pet OwnershipJOY0.72×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ryder Cup have in Germany?

Ryder Cup has an estimated audience of 844,192 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ryder Cup fans?

30.4% of Ryder Cup fans are female, 69.6% are male, with an average age of 37.6 years.

03

Which brands do Ryder Cup fans like most?

Ryder Cup fans show strongest brand affinity for TaylorMade-Adidas (198×), Rory McIlroy (194.27×), and Titleist (161.84×) over the country average.

04

Where do Ryder Cup fans live in Germany?

Ryder Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ryder Cup fans also like?

Beyond Ryder Cup itself, the audience over-indexes on Rory McIlroy (194.27×), Titleist (161.84×), LPGA (178.57×), and Tiger Woods (136×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in Germany

See Ryder Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ryder Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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