TaylorMade-Adidas Audience in Germany
TaylorMade-Adidas has an estimated audience of 1,175 people in Germany. 26.5% are female, 73.5% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Golf ball, Golf equipment, The Open Championship, SV Werder Bremen, Ryder Cup.
The average TaylorMade-Adidas fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Golf ball, Golf equipment, The Open Championship, with strongest over-indexing on Golf ball (15.83× the country average). Demographically, the TaylorMade-Adidas audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of TaylorMade-Adidas fans
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 35.9 |
| Estimated audience size | 1,175 |
Audience persona
The typical TaylorMade-Adidas fan in Germany is more male, around 35.9 years old, with strong Career Orientation tendencies and a notable affinity for Golf ball.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 143,447 | 1.31× |
| Bayern | 125,347 | 1.56× |
| Baden-Württemberg | 68,398 | 1× |
| Hessen | 53,501 | 1.41× |
| Niedersachsen | 53,324 | 1.1× |
| Schleswig-Holstein | 31,485 | 1.76× |
| Rheinland-Pfalz | 24,538 | 0.98× |
| Berlin | 21,250 | 0.95× |
| Hamburg | 19,433 | 1.72× |
| Brandenburg | 12,107 | 0.78× |
| Sachsen | 10,239 | 0.42× |
| Mecklenburg-Vorpommern | 5,618 | 0.59× |
| Thüringen | 5,498 | 0.43× |
| Sachsen-Anhalt | 4,672 | 0.36× |
| Bremen | 4,336 | 1.02× |
| Saarland | 3,668 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Golf ball | 15.83× | Sports |
| Golf equipment | 14.07× | Sports |
| The Open Championship | 16.63× | Sports |
| SV Werder Bremen | 3.84× | Sports |
| Ryder Cup | 15.24× | Sports |
| Rory McIlroy | 18.45× | Sports |
| VfB Stuttgart | 3.67× | Sports |
| RB Leipzig | 4.47× | Sports |
| 2. Bundesliga | 3.25× | Sports |
| Bass fishing | 7.99× | Sports |
| Eintracht Frankfurt | 2.99× | Sports |
| Fishing reel | 5.63× | Sports |
| Fishing tackle | 6.95× | Sports |
| LPGA | 16.48× | Sports |
| Dynamo Dresden | 3.57× | Sports |
| Hamburger SV | 3.6× | Sports |
| Golf cart | 8.92× | Sports |
| Bundesliga | 2.01× | Sports |
| FC Schalke 04 | 3.51× | Sports |
| Wrench | 5.27× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.63 |
| Luxury Orientation | PREMIUM | 1.6 |
| Quality Awareness | PREMIUM | 1.55 |
| Early Adopter Mentality | POWER | 1.51 |
| Sports Activity | POWER | 1.49 |
| Urban Lifestyle | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 29.0% |
| China | 21.7% |
| Singapore | 10.0% |
See TaylorMade-Adidas audiences in other countries
More Sports audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does TaylorMade-Adidas have in Germany?
TaylorMade-Adidas has an estimated audience of 1,175 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of TaylorMade-Adidas fans?
26.5% of TaylorMade-Adidas fans are female, 73.5% are male, with an average age of 35.9 years.
Which brands do TaylorMade-Adidas fans like most?
TaylorMade-Adidas fans show strongest brand affinity for Golf ball (15.83×), Golf equipment (14.07×), and The Open Championship (16.63×) over the country average.
Where do TaylorMade-Adidas fans live in Germany?
TaylorMade-Adidas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,447), Bayern (reach 125,347), and Baden-Württemberg (reach 68,398). These three regions account for the largest share of the active audience.
What other brands do TaylorMade-Adidas fans also like?
Beyond TaylorMade-Adidas itself, the audience over-indexes on Golf equipment (14.07×), The Open Championship (16.63×), SV Werder Bremen (3.84×), and Ryder Cup (15.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TaylorMade-Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.