Rascasse Audience Intelligence

TaylorMade-Adidas Target Market in Germany

A data profile of the people who buy, follow and care about TaylorMade-Adidas in Germany — modelled from more than twelve digital signal sources. TaylorMade-Adidas has an estimated audience of 500,441 people in Germany.

#1524among Brand in Germany#917in Sports

The average TaylorMade-Adidas fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Golf ball, Golf equipment, The Open Championship, with strongest over-indexing on Golf ball (15.83× the country average).

Demographically, the TaylorMade-Adidas audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Sports Activity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical TaylorMade-Adidas fan in Germany is more male, around 35.9 years old, with strong Sports Activity tendencies and a notable affinity for Golf ball.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TaylorMade-Adidas profile in Germany.

Audience size
500K
in Germany
Gender
26.5%♀
73.5% male
Age
35.9
average years
Country rank
#11735
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TaylorMade-Adidas

26.5% are female, 73.5% are male, average age 35.9.

Fig. 02

Gender split

26.5%
Female
73.5%
Male
Demographic split for TaylorMade-Adidas audience in Germany
MetricValue
Female26.5%
Male73.5%
Average age35.9
Estimated audience size500,441
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the TaylorMade-Adidas audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4917%
50+14%
Fig. 04

Worldwide distribution

39.2%

of the worldwide TaylorMade-Adidas audience comes from Germany.

Worldwide audience distribution share by country for TaylorMade-Adidas
CountryShare
Germany39.2%
Taiwan14.0%
China8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TaylorMade-Adidas audience in Germany is strongest.

Fig. 05

Top regions by affinity

TaylorMade-Adidas customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.75×
02Hamburg~20K1.63×
03Bayern~100K1.46×
04Hessen~50K1.30×
05Nordrhein-Westfalen~100K1.26×
06Niedersachsen~50K1.12×
07Bremen~5K1.09×
08Baden-Württemberg~70K0.99×
09Rheinland-Pfalz~20K0.99×
10Berlin~20K0.91×
11Saarland~5K0.85×
12Brandenburg~10K0.83×
13Mecklenburg-Vorpommern~8K0.79×
14Thüringen~10K0.76×
15Sachsen-Anhalt~9K0.72×
16Sachsen~10K0.61×
Fig. 06

Affinity by region

Affinity by region — TaylorMade-Adidas, Germany
0.61×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TaylorMade-Adidas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TaylorMade-Adidas audience
#·InterestCategoryAffinity×
01Rory McIlroySports18.45×
02The Open ChampionshipSports16.63×
03LPGASports16.48×
04Golf ballSports15.83×
05Ryder CupSports15.24×
06Golf equipmentSports14.07×
07Golf cartSports8.92×
08Bass fishingSports7.99×
09Fishing tackleSports6.95×
10Fishing reelSports5.63×
11Tour de FranceSports5.04×
12RB LeipzigSports4.47×
13Borussia MönchengladbachSports4.26×
14SV Werder BremenSports3.84×
151. FC KölnSports3.75×
16VfB StuttgartSports3.67×
17Dynamo DresdenSports3.57×
182. BundesligaSports3.25×
19Eintracht FrankfurtSports2.99×
20BundesligaSports2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TaylorMade-Adidas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TaylorMade-Adidas audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.30×
Career OrientationPOWER1.14×
Risk AppetiteTHRILL1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TaylorMade-Adidas audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.24×
Convenience OrientationPREMIUM0.30×
IndulgenceJOY0.36×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TaylorMade-Adidas's target market in Germany?

TaylorMade-Adidas's target market in Germany covers an estimated 500,441 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of TaylorMade-Adidas customers?

26.5% of the TaylorMade-Adidas audience are female, 73.5% are male, with an average age of 35.9 years.

03

Which brands do TaylorMade-Adidas fans like most?

TaylorMade-Adidas fans show strongest brand affinity for Golf ball (15.83×), Golf equipment (14.07×), and The Open Championship (16.63×) over the country average.

04

Where do TaylorMade-Adidas fans live in Germany?

TaylorMade-Adidas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do TaylorMade-Adidas fans also like?

Beyond TaylorMade-Adidas itself, the audience over-indexes on Golf equipment (14.07×), The Open Championship (16.63×), SV Werder Bremen (3.84×), and Ryder Cup (15.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See TaylorMade-Adidas audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for TaylorMade-Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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