A data profile of the people who buy, follow and care about TaylorMade-Adidas in Italy — modelled from more than twelve digital signal sources. TaylorMade-Adidas has an estimated audience of 747 people in Italy.
The average TaylorMade-Adidas fan in Italy is 37.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Masters Tournament, U.S. Open (golf), Lamborghini Urus, with strongest over-indexing on Masters Tournament (33.64× the country average).
Demographically, the TaylorMade-Adidas audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Sports Activity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical TaylorMade-Adidas fan in Italy is more male, around 37.9 years old, with strong Sports Activity tendencies and a notable affinity for Masters Tournament.
The key figures that characterise the TaylorMade-Adidas profile in Italy.
26.2% are female, 73.8% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 37.9 |
| Estimated audience size | 747 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide TaylorMade-Adidas audience comes from Italy.
| Country | Share |
|---|---|
| Germany | 39.2% |
| Taiwan | 14.0% |
| China | 8.6% |
Where the TaylorMade-Adidas audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | <1K | 1.23× | |
| 02 | Lombardy | <1K | 1.19× | |
| 03 | Piedmont | <1K | 1.18× | |
| 04 | Trentino-Alto Adige/Südtirol | <1K | 1.16× | |
| 05 | Molise | <1K | 1.13× | |
| 06 | Friuli-Venezia Giulia | <1K | 1.07× | |
| 07 | Veneto | <1K | 1.05× | |
| 08 | Basilicata | <1K | 1.04× | |
| 09 | Liguria | <1K | 1.01× | |
| 10 | Umbria | <1K | 0.97× | |
| 11 | Tuscany | <1K | 0.95× | |
| 12 | Abruzzo | <1K | 0.95× | |
| 13 | Calabria | <1K | 0.94× | |
| 14 | Sardinia | <1K | 0.94× | |
| 15 | Lazio | <1K | 0.93× | |
| 16 | Marche | <1K | 0.93× | |
| 17 | Emilia-Romagna | <1K | 0.92× | |
| 18 | Puglia | <1K | 0.89× | |
| 19 | Sicilia | <1K | 0.87× | |
| 20 | Campania | <1K | 0.84× |
The strongest cross-interests of the TaylorMade-Adidas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lamborghini Urus | Cars & Mobility | 34.14× | ||
| 02 | Masters Tournament | Sports | 33.64× | ||
| 03 | Gulf Arabic | Travel & Leisure | 29.98× | ||
| 04 | U.S. Open (golf) | Sports | 26.37× | ||
| 05 | Golf cart | Sports | 22.57× | ||
| 06 | Tiger Woods | Sports | 21.21× | ||
| 07 | Rory McIlroy | Sports | 20.33× | ||
| 08 | Ryder Cup | Sports | 19.17× | ||
| 09 | Radio-controlled car | Kids & Family | 18.55× | ||
| 10 | The Open Championship | Sports | 17.80× | ||
| 11 | NBC News | Movies & TV | 15.65× | ||
| 12 | Royal Caribbean Cruises Ltd. | Travel & Leisure | 15.54× | ||
| 13 | Texas HoldEm Poker | Games | 13.53× | ||
| 14 | Golf equipment | Sports | 11.84× | ||
| 15 | Golf ball | Sports | 8.67× | ||
| 16 | PGA Tour | Sports | 7.83× | ||
| 17 | Golf club | Sports | 6.66× | ||
| 18 | Golf course | Sports | 6.50× | ||
| 19 | PalermoToday | News | 4.77× | ||
| 20 | Jannik Sinner | Sports | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 2.12× | |
| DIY Mentality | THRILL | 1.61× | |
| Risk Appetite | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.63× | |
| Creativity | OPEN | 0.67× | |
| Spirituality | BALANCE | 0.70× |
TaylorMade-Adidas's target market in Italy covers an estimated 747 people, concentrated in Lombardy and Lazio.
26.2% of the TaylorMade-Adidas audience are female, 73.8% are male, with an average age of 37.9 years.
TaylorMade-Adidas fans show strongest brand affinity for Masters Tournament (33.64×), U.S. Open (golf) (26.37×), and Lamborghini Urus (34.14×) over the country average.
TaylorMade-Adidas fans in Italy are most concentrated in Lombardy (reach <1K), Lazio (reach <1K), and Campania (reach <1K). These three regions account for the largest share of the active audience.
Beyond TaylorMade-Adidas itself, the audience over-indexes on U.S. Open (golf) (26.37×), Lamborghini Urus (34.14×), Radio-controlled car (18.55×), and The Open Championship (17.8×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for TaylorMade-Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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