A data profile of the people who buy, follow and care about TaylorMade-Adidas in Austria — modelled from more than twelve digital signal sources. TaylorMade-Adidas has an estimated audience of 60,153 people in Austria.
The average TaylorMade-Adidas fan in Austria is 36.2 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Lower Austria.
Top brand affinities include The Open Championship, Wakeboarding, Rodeo, with strongest over-indexing on The Open Championship (10.64× the country average).
Demographically, the TaylorMade-Adidas audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Sports Activity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical TaylorMade-Adidas fan in Austria is more male, around 36.2 years old, with strong Sports Activity tendencies and a notable affinity for The Open Championship.
The key figures that characterise the TaylorMade-Adidas profile in Austria.
24.5% are female, 75.5% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 36.2 |
| Estimated audience size | 60,153 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide TaylorMade-Adidas audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 39.2% |
| Taiwan | 14.0% |
| China | 8.6% |
Where the TaylorMade-Adidas audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~5K | 1.21× | |
| 02 | Carinthia (state) | ~4K | 1.16× | |
| 03 | Salzburg | ~4K | 1.11× | |
| 04 | Styria | ~8K | 1.05× | |
| 05 | Burgenland | ~2K | 1.02× | |
| 06 | Vorarlberg | ~2K | 0.96× | |
| 07 | Lower Austria | ~8K | 0.90× | |
| 08 | Upper Austria | ~7K | 0.86× | |
| 09 | Vienna | ~10K | 0.84× |
The strongest cross-interests of the TaylorMade-Adidas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Open Championship | Sports | 10.64× | ||
| 02 | Titleist | Sports | 10.54× | ||
| 03 | Lamborghini Urus | Cars & Mobility | 10.04× | ||
| 04 | Tiger Woods | Sports | 9.34× | ||
| 05 | Golf cart | Sports | 8.61× | ||
| 06 | Masters Tournament | Sports | 8.12× | ||
| 07 | Radio-controlled car | Kids & Family | 7.98× | ||
| 08 | Rodeo | Sports | 7.85× | ||
| 09 | Ryder Cup | Sports | 7.84× | ||
| 10 | PGA Championship | Sports | 7.11× | ||
| 11 | Wakeboarding | Sports | 6.62× | ||
| 12 | PGA Tour | Sports | 4.57× | ||
| 13 | NBA | Sports | 3.60× | ||
| 14 | Golf course | Sports | 3.42× | ||
| 15 | Alpine skiing | Sports | 2.94× | ||
| 16 | NFL | Sports | 2.83× | ||
| 17 | FIFA World Cup | Sports | 2.05× | ||
| 18 | Real Madrid Club de Fútbol | Sports | 2.03× | ||
| 19 | Jannik Sinner | Sports | 1.91× | ||
| 20 | Golf | Sports | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.55× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Early Adopter Mentality | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.50× | |
| Price Sensitivity | PREMIUM | 0.62× | |
| Extroversion | THRILL | 0.67× |
TaylorMade-Adidas's target market in Austria covers an estimated 60,153 people, concentrated in Vienna and Styria.
24.5% of the TaylorMade-Adidas audience are female, 75.5% are male, with an average age of 36.2 years.
TaylorMade-Adidas fans show strongest brand affinity for The Open Championship (10.64×), Wakeboarding (6.62×), and Rodeo (7.85×) over the country average.
TaylorMade-Adidas fans in Austria are most concentrated in Vienna (reach ~10K), Styria (reach ~8K), and Lower Austria (reach ~8K). These three regions account for the largest share of the active audience.
Beyond TaylorMade-Adidas itself, the audience over-indexes on Wakeboarding (6.62×), Rodeo (7.85×), FIFA World Cup (2.05×), and Masters Tournament (8.12×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for TaylorMade-Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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