A data profile of the people who buy, follow and care about Spar (retailer) in Austria — modelled from more than twelve digital signal sources. Spar (retailer) has an estimated audience of 9,297,447 people in Austria.
The average Spar (retailer) fan in Austria is 43.7 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Deichmann, Airbnb, Home Interiors, with strongest over-indexing on Deichmann (2.81× the country average).
Demographically, the Spar (retailer) audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Spar (retailer) fan in Austria is more female, around 43.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Deichmann.
The key figures that characterise the Spar (retailer) profile in Austria.
67.8% are female, 32.2% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 43.7 |
| Estimated audience size | 9,297,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Spar (retailer) audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 22.9% |
| France | 9.2% |
| Hungary | 8.5% |
Where the Spar (retailer) audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~500K | 1.56× | |
| 02 | Tyrol | ~500K | 1.45× | |
| 03 | Vorarlberg | ~200K | 1.15× | |
| 04 | Carinthia (state) | ~400K | 1.00× | |
| 05 | Vienna | ~1.5M | 0.90× | |
| 06 | Styria | ~800K | 0.88× | |
| 07 | Upper Austria | ~900K | 0.82× | |
| 08 | Lower Austria | ~800K | 0.65× | |
| 09 | Burgenland | ~100K | 0.60× |
The strongest cross-interests of the Spar (retailer) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deichmann | Shopping | 2.81× | ||
| 02 | Home Interiors | Home & Garden | 2.46× | ||
| 03 | Babywalz | Kids & Family | 2.44× | ||
| 04 | Architecture & Interior Design | Home & Garden | 2.36× | ||
| 05 | Home decorating ideas | Home & Garden | 2.22× | ||
| 06 | Child development | Business & Career | 2.17× | ||
| 07 | Home Interior Design | Home & Garden | 2.10× | ||
| 08 | Artistic inspiration | Arts & Culture | 1.79× | ||
| 09 | XxxLutz | Shopping | 1.76× | ||
| 10 | TripAdvisor | Travel & Leisure | 1.73× | ||
| 11 | Home Design | Home & Garden | 1.68× | ||
| 12 | Skyscanner | Travel & Leisure | 1.68× | ||
| 13 | Airbnb | Travel & Leisure | 1.67× | ||
| 14 | Trivago | Travel & Leisure | 1.65× | ||
| 15 | Architecture & Design | Business & Career | 1.64× | ||
| 16 | About You | Shopping | 1.64× | ||
| 17 | Self-awareness | Health | 1.63× | ||
| 18 | Horse breeding | Pets & Animals | 1.60× | ||
| 19 | News magazine | News | 1.53× | ||
| 20 | Snowboard | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.31× | |
| Patriotism | CONSERVATISM | 1.16× | |
| Travelling | THRILL | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.71× | |
| Urban Lifestyle | OPEN | 0.77× | |
| Mindfulness | BALANCE | 0.83× |
Spar (retailer)'s target market in Austria covers an estimated 9,297,447 people, concentrated in Vienna and Upper Austria.
67.8% of the Spar (retailer) audience are female, 32.2% are male, with an average age of 43.7 years.
Spar (retailer) fans show strongest brand affinity for Deichmann (2.81×), Airbnb (1.67×), and Home Interiors (2.46×) over the country average.
Spar (retailer) fans in Austria are most concentrated in Vienna (reach ~1.5M), Upper Austria (reach ~900K), and Lower Austria (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Spar (retailer) itself, the audience over-indexes on Airbnb (1.67×), Home Interiors (2.46×), Home Interior Design (2.1×), and XxxLutz (1.76×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Spar (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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