A data profile of the people who buy, follow and care about Golf in Austria — modelled from more than twelve digital signal sources. Golf has an estimated audience of 1,677,204 people in Austria.
The average Golf fan in Austria is 42.9 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Škoda Auto, Golf club, LASK Linz, with strongest over-indexing on Škoda Auto (1.56× the country average).
Demographically, the Golf audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Golf fan in Austria is more male, around 42.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Škoda Auto.
The key figures that characterise the Golf profile in Austria.
44.8% are female, 55.2% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 42.9 |
| Estimated audience size | 1,677,204 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Golf audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
Where the Golf audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~100K | 1.16× | |
| 02 | Salzburg | ~100K | 1.16× | |
| 03 | Carinthia (state) | ~90K | 1.08× | |
| 04 | Lower Austria | ~200K | 1.01× | |
| 05 | Vorarlberg | ~60K | 1.00× | |
| 06 | Burgenland | ~40K | 0.97× | |
| 07 | Vienna | ~300K | 0.90× | |
| 08 | Styria | ~200K | 0.88× | |
| 09 | Upper Austria | ~200K | 0.83× |
The strongest cross-interests of the Golf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Golf club | Sports | 2.60× | ||
| 02 | Golf ball | Sports | 2.49× | ||
| 03 | US Open (tennis) | Sports | 2.21× | ||
| 04 | Golf course | Sports | 2.20× | ||
| 05 | PGA Tour | Sports | 2.09× | ||
| 06 | Golf equipment | Sports | 1.77× | ||
| 07 | Australian Open | Sports | 1.75× | ||
| 08 | Jacuzzi | Home & Garden | 1.67× | ||
| 09 | The Championships, Wimbledon | Sports | 1.67× | ||
| 10 | Apartment hotel | Travel & Leisure | 1.67× | ||
| 11 | Hot tub | Home & Garden | 1.66× | ||
| 12 | Terrace (building) | Home & Garden | 1.62× | ||
| 13 | Andrea Berg | Music & Radio | 1.61× | ||
| 14 | Terraced house | Home & Garden | 1.59× | ||
| 15 | Patio | Home & Garden | 1.59× | ||
| 16 | LASK Linz | Sports | 1.58× | ||
| 17 | Škoda Auto | Cars & Mobility | 1.56× | ||
| 18 | Cottage | Travel & Leisure | 1.55× | ||
| 19 | Solar power | Home & Garden | 1.53× | ||
| 20 | Holiday cottage | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.42× | |
| Mindfulness | BALANCE | 1.39× | |
| Luxury Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Healthy Lifestyle | BALANCE | 0.66× | |
| Design Affinity | PREMIUM | 0.83× |
Golf has an estimated audience of 1,677,204 people in Austria, concentrated in Vienna and Lower Austria.
44.8% of Golf fans are female, 55.2% are male, with an average age of 42.9 years.
Golf fans show strongest brand affinity for Škoda Auto (1.56×), Golf club (2.6×), and LASK Linz (1.58×) over the country average.
Golf fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Golf itself, the audience over-indexes on Golf club (2.6×), LASK Linz (1.58×), Golf course (2.2×), and Golf ball (2.49×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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