A data profile of the people who buy, follow and care about Soccer in Austria — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 2,780,652 people in Austria.
The average Soccer fan in Austria is 40.4 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Volkan Demirel, with strongest over-indexing on Volkan Demirel (1.61× the country average).
Demographically, the Soccer audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 9 regions tracked by Rascasse.
The typical Soccer fan in Austria is more male, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Volkan Demirel.
The key figures that characterise the Soccer profile in Austria.
44.9% are female, 55.1% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 40.4 |
| Estimated audience size | 2,780,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Soccer audience comes from Austria.
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 5.8% |
| Italy | 5.7% |
Where the Soccer audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~400K | 1.16× | |
| 02 | Burgenland | ~80K | 1.13× | |
| 03 | Carinthia (state) | ~200K | 1.08× | |
| 04 | Lower Austria | ~400K | 1.07× | |
| 05 | Upper Austria | ~400K | 1.07× | |
| 06 | Vienna | ~500K | 0.94× | |
| 07 | Tyrol | ~200K | 0.90× | |
| 08 | Salzburg | ~200K | 0.88× | |
| 09 | Vorarlberg | ~80K | 0.85× |
The strongest cross-interests of the Soccer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volkan Demirel | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.04× | |
| Urban Lifestyle | OPEN | 0.73× | |
| Early Adopter Mentality | POWER | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.47× | |
| Patriotism | CONSERVATISM | 0.47× | |
| Social Media Usage | JOY | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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