A data profile of the people who buy, follow and care about Škoda Auto in Austria — modelled from more than twelve digital signal sources. Škoda Auto has an estimated audience of 1,275,025 people in Austria.
Škoda Auto has an estimated audience of 1,275,025 people in Austria. 25.5% are female, 74.5% are male, average age 40.5. Top brand affinities: AutoScout24, Used car, Audi, Volkswagen Tiguan, Skoda Kodiaq.
Top brand affinities include AutoScout24, Used car, Audi, with strongest over-indexing on AutoScout24 (4.4× the country average).
Demographically, the Škoda Auto audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation.
The typical Škoda Auto fan in Austria is more male, around 40.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Škoda Auto profile in Austria.
25.5% are female, 74.5% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 25.5% |
| Male | 74.5% |
| Average age | 40.5 |
| Estimated audience size | 1,275,025 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 22% |
The strongest cross-interests of the Škoda Auto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Škoda Superb | Cars & Mobility | 8.82× | ||
| 02 | Volkswagen Tiguan | Cars & Mobility | 7.50× | ||
| 03 | Audi Q5 | Cars & Mobility | 7.02× | ||
| 04 | Pit stop | Cars & Mobility | 6.79× | ||
| 05 | Crossover (automobile) | Cars & Mobility | 5.54× | ||
| 06 | Skoda Kodiaq | Cars & Mobility | 5.31× | ||
| 07 | AutoScout24 | Cars & Mobility | 4.40× | ||
| 08 | Plug-in hybrid | Cars & Mobility | 4.16× | ||
| 09 | Auto mechanic | Cars & Mobility | 4.14× | ||
| 10 | Used car | Cars & Mobility | 4.08× | ||
| 11 | Peugeot | Cars & Mobility | 4.08× | ||
| 12 | Hatchback | Cars & Mobility | 3.85× | ||
| 13 | Audi | Cars & Mobility | 3.82× | ||
| 14 | Used Cars | Cars & Mobility | 3.81× | ||
| 15 | Road | Travel & Leisure | 3.66× | ||
| 16 | Automotive design | Business & Career | 3.53× | ||
| 17 | BYD Auto | Cars & Mobility | 2.83× | ||
| 18 | SUVs | Cars & Mobility | 2.59× | ||
| 19 | Automobiles | Cars & Mobility | 1.87× | ||
| 20 | OMV | Cars & Mobility | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 3.20× | |
| Luxury Orientation | PREMIUM | 2.41× | |
| Price Sensitivity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.28× | |
| Healthy Lifestyle | BALANCE | 0.42× | |
| Travelling | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Škoda Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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