A data profile of the people who buy, follow and care about LASK Linz in Austria — modelled from more than twelve digital signal sources. LASK Linz has an estimated audience of 1,040,617 people in Austria.
The average LASK Linz fan in Austria is 36.7 years old, more male, and lives primarily in Upper Austria.
The audience is concentrated in Upper Austria, Vienna, Styria.
Top brand affinities include Upper Austria, Linz, Galatasaray S.K., with strongest over-indexing on Upper Austria (1.65× the country average).
Demographically, the LASK Linz audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical LASK Linz fan in Austria is more male, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Upper Austria.
The key figures that characterise the LASK Linz profile in Austria.
16.6% are female, 83.4% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 16.6% |
| Male | 83.4% |
| Average age | 36.7 |
| Estimated audience size | 1,040,617 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 13% |
of the worldwide LASK Linz audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 44.1% |
| Indonesia | 6.7% |
| Romania | 5.7% |
Where the LASK Linz audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~700K | 4.95× | |
| 02 | Styria | ~100K | 0.93× | |
| 03 | Vienna | ~200K | 0.86× | |
| 04 | Lower Austria | ~90K | 0.61× | |
| 05 | Burgenland | ~10K | 0.46× | |
| 06 | Salzburg | ~30K | 0.41× | |
| 07 | Carinthia (state) | ~20K | 0.39× | |
| 08 | Vorarlberg | ~10K | 0.31× | |
| 09 | Tyrol | ~20K | 0.29× |
The strongest cross-interests of the LASK Linz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alternative newspaper | News | 5.42× | ||
| 02 | Traun | Travel & Leisure | 4.23× | ||
| 03 | Mühlviertel | Travel & Leisure | 3.53× | ||
| 04 | Leonding | Travel & Leisure | 3.30× | ||
| 05 | Life Radio | Music & Radio | 2.31× | ||
| 06 | Steyr | Travel & Leisure | 2.26× | ||
| 07 | Parov Stelar | Music & Radio | 2.13× | ||
| 08 | Mayor | Politics & Society | 2.01× | ||
| 09 | SV Ried | Sports | 1.91× | ||
| 10 | Ligue 1 | Sports | 1.80× | ||
| 11 | Linz | Travel & Leisure | 1.79× | ||
| 12 | Housing estate | Home & Garden | 1.74× | ||
| 13 | Süper Lig | Sports | 1.68× | ||
| 14 | Nordic walking | Sports | 1.67× | ||
| 15 | Upper Austria | Travel & Leisure | 1.65× | ||
| 16 | Salzkammergut | Travel & Leisure | 1.63× | ||
| 17 | Jürgen Klopp | Sports | 1.58× | ||
| 18 | Bet-at-home.com | Games | 1.55× | ||
| 19 | Galatasaray S.K. | Sports | 1.54× | ||
| 20 | Admiral.at | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.19× | |
| Luxury Orientation | PREMIUM | 1.18× | |
| Mindfulness | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.65× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Urban Lifestyle | OPEN | 0.95× |
LASK Linz has an estimated audience of 1,040,617 people in Austria, concentrated in Upper Austria and Vienna.
16.6% of LASK Linz fans are female, 83.4% are male, with an average age of 36.7 years.
LASK Linz fans show strongest brand affinity for Upper Austria (1.65×), Linz (1.79×), and Galatasaray S.K. (1.54×) over the country average.
LASK Linz fans in Austria are most concentrated in Upper Austria (reach ~700K), Vienna (reach ~200K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond LASK Linz itself, the audience over-indexes on Linz (1.79×), Galatasaray S.K. (1.54×), Steyr (2.26×), and Alternative newspaper (5.42×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for LASK Linz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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