A data profile of the people who buy, follow and care about FIFA World Cup in Austria — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 3,093,018 people in Austria.
The average FIFA World Cup fan in Austria is 34.0 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Admiral Bundesliga, Bwin, David Alaba, with strongest over-indexing on Admiral Bundesliga (2.8× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical FIFA World Cup fan in Austria is more male, around 34.0 years old, with strong Travelling tendencies and a notable affinity for Admiral Bundesliga.
The key figures that characterise the FIFA World Cup profile in Austria.
24.2% are female, 75.8% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 24.2% |
| Male | 75.8% |
| Average age | 34.0 |
| Estimated audience size | 3,093,018 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide FIFA World Cup audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
Where the FIFA World Cup audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~800K | 1.38× | |
| 02 | Salzburg | ~200K | 1.06× | |
| 03 | Burgenland | ~80K | 1.00× | |
| 04 | Carinthia (state) | ~200K | 0.99× | |
| 05 | Vorarlberg | ~100K | 0.99× | |
| 06 | Upper Austria | ~400K | 0.97× | |
| 07 | Tyrol | ~200K | 0.95× | |
| 08 | Lower Austria | ~400K | 0.94× | |
| 09 | Styria | ~400K | 0.93× |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Liga | Sports | 3.54× | ||
| 02 | LASK Linz | Sports | 3.00× | ||
| 03 | Leeds | Travel & Leisure | 2.95× | ||
| 04 | David Alaba | Sports | 2.92× | ||
| 05 | FIFA World Cup 2026 | Sports | 2.92× | ||
| 06 | Admiral Bundesliga | Sports | 2.80× | ||
| 07 | Bwin | Games | 2.72× | ||
| 08 | Marko Arnautovic | Sports | 2.62× | ||
| 09 | Oliver Glasner | Sports | 2.53× | ||
| 10 | Austria national football team | Sports | 2.51× | ||
| 11 | Bundesliga | Sports | 2.47× | ||
| 12 | FC Red Bull Salzburg | Sports | 2.40× | ||
| 13 | Real Madrid C.F. | Sports | 2.25× | ||
| 14 | UEFA Champions League | Sports | 2.23× | ||
| 15 | FC Bayern Munich | Sports | 2.20× | ||
| 16 | Basketball | Sports | 2.07× | ||
| 17 | Jannik Sinner | Sports | 1.97× | ||
| 18 | SK Sturm Graz | Sports | 1.78× | ||
| 19 | Soccer | Sports | 1.73× | ||
| 20 | Interwetten | Games | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.40× | |
| Luxury Orientation | PREMIUM | 1.38× | |
| Design Affinity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Mindfulness | BALANCE | 0.92× |
FIFA World Cup has an estimated audience of 3,093,018 people in Austria, concentrated in Vienna and Lower Austria.
24.2% of FIFA World Cup fans are female, 75.8% are male, with an average age of 34.0 years.
FIFA World Cup fans show strongest brand affinity for Admiral Bundesliga (2.8×), Bwin (2.72×), and David Alaba (2.92×) over the country average.
FIFA World Cup fans in Austria are most concentrated in Vienna (reach ~800K), Lower Austria (reach ~400K), and Upper Austria (reach ~400K). These three regions account for the largest share of the active audience.
Beyond FIFA World Cup itself, the audience over-indexes on Bwin (2.72×), David Alaba (2.92×), LASK Linz (3.0×), and FC Bayern Munich (2.2×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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