A data profile of the people who buy, follow and care about FC Bayern Munich in Austria — modelled from more than twelve digital signal sources. FC Bayern Munich has an estimated audience of 1,836,005 people in Austria.
The average FC Bayern Munich fan in Austria is 35.1 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Styria.
Top brand affinities include Admiral Bundesliga, SK Sturm Graz, Kleine Zeitung, with strongest over-indexing on Admiral Bundesliga (3.94× the country average).
Demographically, the FC Bayern Munich audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical FC Bayern Munich fan in Austria is more male, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Admiral Bundesliga.
The key figures that characterise the FC Bayern Munich profile in Austria.
30.2% are female, 69.8% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 35.1 |
| Estimated audience size | 1,836,005 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide FC Bayern Munich audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 27.3% |
| United States | 5.8% |
| Italy | 4.8% |
Where the FC Bayern Munich audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~200K | 1.40× | |
| 02 | Tyrol | ~200K | 1.22× | |
| 03 | Carinthia (state) | ~100K | 1.18× | |
| 04 | Vienna | ~400K | 1.04× | |
| 05 | Upper Austria | ~200K | 0.92× | |
| 06 | Vorarlberg | ~60K | 0.92× | |
| 07 | Styria | ~200K | 0.90× | |
| 08 | Burgenland | ~40K | 0.81× | |
| 09 | Lower Austria | ~200K | 0.75× |
The strongest cross-interests of the FC Bayern Munich audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 5.86× | ||
| 02 | Paris Saint-Germain | Sports | 5.85× | ||
| 03 | Manchester United F.C. | Sports | 5.22× | ||
| 04 | La Liga | Sports | 5.13× | ||
| 05 | UEFA Europa League | Sports | 4.80× | ||
| 06 | Lamine Yamal | Sports | 4.72× | ||
| 07 | Bet365 | Games | 4.36× | ||
| 08 | FC Barcelona | Sports | 4.35× | ||
| 09 | SK Sturm Graz | Sports | 4.17× | ||
| 10 | Marko Arnautovic | Sports | 4.15× | ||
| 11 | Borussia Dortmund | Sports | 4.03× | ||
| 12 | Ralf Rangnick | Sports | 3.96× | ||
| 13 | Admiral Bundesliga | Sports | 3.94× | ||
| 14 | Oliver Glasner | Sports | 3.89× | ||
| 15 | Austria national football team | Sports | 3.67× | ||
| 16 | Bundesliga | Sports | 3.60× | ||
| 17 | UEFA Champions League | Sports | 3.50× | ||
| 18 | FIFA World Cup | Sports | 3.04× | ||
| 19 | Real Madrid C.F. | Sports | 2.74× | ||
| 20 | Kleine Zeitung | News | 2.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.99× | |
| Mindfulness | BALANCE | 1.75× | |
| Social Media Usage | JOY | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.54× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Price Sensitivity | PREMIUM | 0.82× |
FC Bayern Munich has an estimated audience of 1,836,005 people in Austria, concentrated in Vienna and Upper Austria.
30.2% of FC Bayern Munich fans are female, 69.8% are male, with an average age of 35.1 years.
FC Bayern Munich fans show strongest brand affinity for Admiral Bundesliga (3.94×), SK Sturm Graz (4.17×), and Kleine Zeitung (2.38×) over the country average.
FC Bayern Munich fans in Austria are most concentrated in Vienna (reach ~400K), Upper Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond FC Bayern Munich itself, the audience over-indexes on SK Sturm Graz (4.17×), Kleine Zeitung (2.38×), FIFA World Cup (3.04×), and FC Barcelona (4.35×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for FC Bayern Munich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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