A data profile of the people who buy, follow and care about SK Sturm Graz in Austria — modelled from more than twelve digital signal sources. SK Sturm Graz has an estimated audience of 1,969,938 people in Austria.
The average SK Sturm Graz fan in Austria is 34.9 years old, more male, and lives primarily in Styria.
The audience is concentrated in Styria, Vienna, Lower Austria.
Top brand affinities include Kleine Zeitung, Storm, Styria, with strongest over-indexing on Kleine Zeitung (1.52× the country average).
Demographically, the SK Sturm Graz audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical SK Sturm Graz fan in Austria is more male, around 34.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Kleine Zeitung.
The key figures that characterise the SK Sturm Graz profile in Austria.
35.5% are female, 64.5% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 34.9 |
| Estimated audience size | 1,969,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide SK Sturm Graz audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 29.5% |
| United Kingdom | 5.8% |
| South Africa | 3.9% |
Where the SK Sturm Graz audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~800K | 4.86× | |
| 02 | Carinthia (state) | ~90K | 0.86× | |
| 03 | Burgenland | ~40K | 0.80× | |
| 04 | Vienna | ~300K | 0.69× | |
| 05 | Lower Austria | ~100K | 0.52× | |
| 06 | Upper Austria | ~100K | 0.44× | |
| 07 | Salzburg | ~50K | 0.39× | |
| 08 | Tyrol | ~30K | 0.26× | |
| 09 | Vorarlberg | ~20K | 0.23× |
The strongest cross-interests of the SK Sturm Graz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Storm | Travel & Leisure | 12.15× | ||
| 02 | Tiroler Tageszeitung | News | 3.54× | ||
| 03 | Antenne Steiermark | Music & Radio | 2.77× | ||
| 04 | Kufstein | Travel & Leisure | 2.63× | ||
| 05 | Pony | Pets & Animals | 2.04× | ||
| 06 | Zillertal | Travel & Leisure | 1.95× | ||
| 07 | Kitzbühel Alps | Travel & Leisure | 1.87× | ||
| 08 | Horse training | Pets & Animals | 1.74× | ||
| 09 | Thermomix | Home & Garden | 1.67× | ||
| 10 | South Tyrol | Travel & Leisure | 1.64× | ||
| 11 | Landscaping | Home & Garden | 1.64× | ||
| 12 | Stove | Home & Garden | 1.60× | ||
| 13 | Equine nutrition | Pets & Animals | 1.60× | ||
| 14 | Innsbruck | Travel & Leisure | 1.59× | ||
| 15 | Weather | Home & Garden | 1.54× | ||
| 16 | Ernsting's family | Shopping | 1.54× | ||
| 17 | Kleine Zeitung | News | 1.52× | ||
| 18 | Styria | Travel & Leisure | 1.52× | ||
| 19 | Horse breeding | Pets & Animals | 1.52× | ||
| 20 | Horse & Rider | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.91× | |
| Early Adopter Mentality | POWER | 1.07× | |
| Urban Lifestyle | OPEN | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.77× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Mindfulness | BALANCE | 0.87× |
SK Sturm Graz has an estimated audience of 1,969,938 people in Austria, concentrated in Styria and Vienna.
35.5% of SK Sturm Graz fans are female, 64.5% are male, with an average age of 34.9 years.
SK Sturm Graz fans show strongest brand affinity for Kleine Zeitung (1.52×), Storm (12.15×), and Styria (1.52×) over the country average.
SK Sturm Graz fans in Austria are most concentrated in Styria (reach ~800K), Vienna (reach ~300K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond SK Sturm Graz itself, the audience over-indexes on Storm (12.15×), Styria (1.52×), South Tyrol (1.64×), and Antenne Steiermark (2.77×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for SK Sturm Graz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.