A data profile of the people who buy, follow and care about South Tyrol in Austria — modelled from more than twelve digital signal sources. South Tyrol has an estimated audience of 1,014,027 people in Austria.
The average South Tyrol fan in Austria is 43.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Tyrol, Lower Austria.
Top brand affinities include Tyrol (state), Trentino-Alto Adige/Südtirol, Innsbruck, with strongest over-indexing on Tyrol (state) (2.07× the country average).
Demographically, the South Tyrol audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical South Tyrol fan in Austria is balanced, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Tyrol (state).
The key figures that characterise the South Tyrol profile in Austria.
53.4% are female, 46.6% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 43.4 |
| Estimated audience size | 1,014,027 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide South Tyrol audience comes from Austria.
| Country | Share |
|---|---|
| Italy | 49.9% |
| Germany | 11.3% |
| United States | 5.4% |
Where the South Tyrol audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~100K | 1.79× | |
| 02 | Vienna | ~200K | 1.17× | |
| 03 | Salzburg | ~70K | 1.08× | |
| 04 | Burgenland | ~30K | 0.99× | |
| 05 | Vorarlberg | ~30K | 0.97× | |
| 06 | Carinthia (state) | ~50K | 0.96× | |
| 07 | Upper Austria | ~100K | 0.89× | |
| 08 | Lower Austria | ~100K | 0.87× | |
| 09 | Styria | ~100K | 0.87× |
The strongest cross-interests of the South Tyrol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | Travel & Leisure | 3.93× | ||
| 02 | Alto Adige (newspaper) | News | 3.20× | ||
| 03 | WSG Tirol | Sports | 2.42× | ||
| 04 | Kitzbühel Alps | Travel & Leisure | 2.27× | ||
| 05 | Dolomites | Travel & Leisure | 2.27× | ||
| 06 | Zillertal | Travel & Leisure | 2.16× | ||
| 07 | Deutsch lernen | Business & Career | 2.14× | ||
| 08 | Tyrol (state) | Travel & Leisure | 2.07× | ||
| 09 | Innsbruck | Travel & Leisure | 1.87× | ||
| 10 | Terraced house | Home & Garden | 1.85× | ||
| 11 | Tour de France | Sports | 1.85× | ||
| 12 | Roland Kaiser | Music & Radio | 1.85× | ||
| 13 | Home Interiors | Home & Garden | 1.75× | ||
| 14 | Obedience school | Pets & Animals | 1.74× | ||
| 15 | Horse breeding | Pets & Animals | 1.73× | ||
| 16 | Horse training | Pets & Animals | 1.72× | ||
| 17 | Ski mountaineering | Sports | 1.60× | ||
| 18 | Melissa Naschenweng | Music & Radio | 1.58× | ||
| 19 | JYSK | Home & Garden | 1.53× | ||
| 20 | Sauna | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.52× | |
| Mindfulness | BALANCE | 1.12× | |
| Sustainability | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Travelling | THRILL | 0.65× |
South Tyrol has an estimated audience of 1,014,027 people in Austria, concentrated in Vienna and Tyrol.
53.4% of South Tyrol fans are female, 46.6% are male, with an average age of 43.4 years.
South Tyrol fans show strongest brand affinity for Tyrol (state) (2.07×), Trentino-Alto Adige/Südtirol (3.93×), and Innsbruck (1.87×) over the country average.
South Tyrol fans in Austria are most concentrated in Vienna (reach ~200K), Tyrol (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond South Tyrol itself, the audience over-indexes on Trentino-Alto Adige/Südtirol (3.93×), Innsbruck (1.87×), Alto Adige (newspaper) (3.2×), and WSG Tirol (2.42×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for South Tyrol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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