A data profile of the people who buy, follow and care about Tyrol (state) in Austria — modelled from more than twelve digital signal sources. Tyrol (state) has an estimated audience of 1,728,706 people in Austria.
The average Tyrol (state) fan in Austria is 40.0 years old, more female, and lives primarily in Tyrol.
The audience is concentrated in Tyrol, Vienna, Styria.
Top brand affinities include Kronen Zeitung, Hornbach, Politics, with strongest over-indexing on Kronen Zeitung (1.68× the country average).
Demographically, the Tyrol (state) audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Tyrol (state) fan in Austria is more female, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Tyrol (state) profile in Austria.
59.3% are female, 40.7% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 40.0 |
| Estimated audience size | 1,728,706 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 21% |
Where the Tyrol (state) audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~500K | 4.25× | |
| 02 | Vorarlberg | ~50K | 0.74× | |
| 03 | Salzburg | ~80K | 0.72× | |
| 04 | Styria | ~100K | 0.69× | |
| 05 | Vienna | ~200K | 0.63× | |
| 06 | Carinthia (state) | ~50K | 0.60× | |
| 07 | Upper Austria | ~100K | 0.59× | |
| 08 | Burgenland | ~20K | 0.56× | |
| 09 | Lower Austria | ~100K | 0.49× |
The strongest cross-interests of the Tyrol (state) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Secret Escapes | Travel & Leisure | 2.79× | ||
| 02 | Shih Tzu | Pets & Animals | 2.34× | ||
| 03 | Bonsai | Home & Garden | 2.33× | ||
| 04 | High school | Business & Career | 2.18× | ||
| 05 | Beagle | Pets & Animals | 2.16× | ||
| 06 | Siberian Husky | Pets & Animals | 2.13× | ||
| 07 | South Tyrol | Travel & Leisure | 2.07× | ||
| 08 | Roland Kaiser | Music & Radio | 2.02× | ||
| 09 | French Bulldog | Pets & Animals | 1.97× | ||
| 10 | Labrador Retriever | Pets & Animals | 1.91× | ||
| 11 | Fairy tale | Literature | 1.87× | ||
| 12 | Sewing | Home & Garden | 1.86× | ||
| 13 | Hornbach | Shopping | 1.69× | ||
| 14 | Kronen Zeitung | News | 1.68× | ||
| 15 | Bicycle | Cars & Mobility | 1.68× | ||
| 16 | Transfermarkt | Sports | 1.67× | ||
| 17 | Charity and causes | Business & Career | 1.57× | ||
| 18 | Distilled beverage | Food & Beverages | 1.55× | ||
| 19 | Cineplexx Cinemas | Movies & TV | 1.53× | ||
| 20 | Politics | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.35× | |
| Tradition | CONSERVATISM | 1.22× | |
| Career Orientation | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.88× | |
| Extroversion | THRILL | 0.93× | |
| Price Sensitivity | PREMIUM | 0.95× |
Tyrol (state) has an estimated audience of 1,728,706 people in Austria, concentrated in Tyrol and Vienna.
59.3% of Tyrol (state) fans are female, 40.7% are male, with an average age of 40.0 years.
Tyrol (state) fans show strongest brand affinity for Kronen Zeitung (1.68×), Hornbach (1.69×), and Politics (1.52×) over the country average.
Tyrol (state) fans in Austria are most concentrated in Tyrol (reach ~500K), Vienna (reach ~200K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Tyrol (state) itself, the audience over-indexes on Hornbach (1.69×), Politics (1.52×), South Tyrol (2.07×), and Bicycle (1.68×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Tyrol (state). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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