A data profile of the people who buy, follow and care about Distilled beverage in Austria — modelled from more than twelve digital signal sources. Distilled beverage has an estimated audience of 1,104,330 people in Austria.
The average Distilled beverage fan in Austria is 41.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Salzburg.
Top brand affinities include Heute, Spar (retailer), Billa (supermarket), with strongest over-indexing on Heute (1.79× the country average).
Demographically, the Distilled beverage audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Distilled beverage fan in Austria is balanced, around 41.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Heute.
The key figures that characterise the Distilled beverage profile in Austria.
53.6% are female, 46.4% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 41.1 |
| Estimated audience size | 1,104,330 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Distilled beverage audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 6.6% |
| United Kingdom | 5.7% |
Where the Distilled beverage audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Carinthia (state) | ~60K | 1.03× | |
| 02 | Salzburg | ~70K | 1.02× | |
| 03 | Lower Austria | ~200K | 1.00× | |
| 04 | Vienna | ~200K | 0.99× | |
| 05 | Upper Austria | 0.00× | ||
| 06 | Styria | 0.00× | ||
| 07 | Tyrol | 0.00× | ||
| 08 | Vorarlberg | 0.00× |
The strongest cross-interests of the Distilled beverage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rum | Food & Beverages | 5.68× | ||
| 02 | Gin | Food & Beverages | 5.50× | ||
| 03 | McDonald's | Food & Beverages | 2.38× | ||
| 04 | Alcoholic beverages | Food & Beverages | 2.07× | ||
| 05 | Billa (supermarket) | Shopping | 2.02× | ||
| 06 | GMX Mail | Internet & Social Media | 2.01× | ||
| 07 | Spar (retailer) | Shopping | 1.94× | ||
| 08 | Hornbach | Shopping | 1.94× | ||
| 09 | Austrian Airlines | Travel & Leisure | 1.93× | ||
| 10 | Obi (store) | Shopping | 1.92× | ||
| 11 | Bwin | Games | 1.90× | ||
| 12 | Bild | News | 1.87× | ||
| 13 | Kronen Zeitung | News | 1.84× | ||
| 14 | Leisure | Travel & Leisure | 1.82× | ||
| 15 | Heute | Movies & TV | 1.79× | ||
| 16 | Germany | Travel & Leisure | 1.74× | ||
| 17 | Internet & Social Media | 1.74× | |||
| 18 | Müller (company) | Food & Beverages | 1.67× | ||
| 19 | Internet & Social Media | 1.60× | |||
| 20 | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.55× | |
| Mindfulness | BALANCE | 1.47× | |
| Sustainability | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.35× | |
| Patriotism | CONSERVATISM | 0.37× | |
| Travelling | THRILL | 0.43× |
Distilled beverage has an estimated audience of 1,104,330 people in Austria, concentrated in Vienna and Lower Austria.
53.6% of Distilled beverage fans are female, 46.4% are male, with an average age of 41.1 years.
Distilled beverage fans show strongest brand affinity for Heute (1.79×), Spar (retailer) (1.94×), and Billa (supermarket) (2.02×) over the country average.
Distilled beverage fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Salzburg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Distilled beverage itself, the audience over-indexes on Spar (retailer) (1.94×), Billa (supermarket) (2.02×), McDonald's (2.38×), and Kronen Zeitung (1.84×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Distilled beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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