A data profile of the people who buy, follow and care about Germany in Austria — modelled from more than twelve digital signal sources. Germany has an estimated audience of 3,632,113 people in Austria.
The average Germany fan in Austria is 41.7 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include StayFriends.de, Stranger than Fiction, Indonesia national under-19 football team, with strongest over-indexing on StayFriends.de (1.59× the country average).
Demographically, the Germany audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 9 regions tracked by Rascasse.
The typical Germany fan in Austria is balanced, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for StayFriends.de.
The key figures that characterise the Germany profile in Austria.
54.4% are female, 45.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 41.7 |
| Estimated audience size | 3,632,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Germany audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 26.9% |
| United States | 8.4% |
| France | 6.2% |
Where the Germany audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~100K | 1.09× | |
| 02 | Tyrol | ~300K | 1.07× | |
| 03 | Salzburg | ~300K | 1.07× | |
| 04 | Upper Austria | ~500K | 1.06× | |
| 05 | Vienna | ~800K | 1.04× | |
| 06 | Styria | ~500K | 1.02× | |
| 07 | Lower Austria | ~500K | 0.93× | |
| 08 | Carinthia (state) | ~200K | 0.91× | |
| 09 | Burgenland | ~80K | 0.86× |
The strongest cross-interests of the Germany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stranger than Fiction | Movies & TV | 1.62× | ||
| 02 | StayFriends.de | Internet & Social Media | 1.59× | ||
| 03 | Indonesia national under-19 football team | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.99× | |
| Mindfulness | BALANCE | 0.98× | |
| Urban Lifestyle | OPEN | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.67× | |
| Patriotism | CONSERVATISM | 0.71× | |
| Social Media Usage | JOY | 0.77× |
Germany has an estimated audience of 3,632,113 people in Austria, concentrated in Vienna and Upper Austria.
54.4% of Germany fans are female, 45.6% are male, with an average age of 41.7 years.
Germany fans show strongest brand affinity for StayFriends.de (1.59×), Stranger than Fiction (1.62×), and Indonesia national under-19 football team (1.52×) over the country average.
Germany fans in Austria are most concentrated in Vienna (reach ~800K), Upper Austria (reach ~500K), and Lower Austria (reach ~500K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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