A data profile of the people who buy, follow and care about Germany in Netherlands — modelled from more than twelve digital signal sources. Germany has an estimated audience of 2,795,449 people in Netherlands.
The average Germany fan in Netherlands is 45.5 years old, balanced, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Max Verstappen, Automobiles, Camping, with strongest over-indexing on Max Verstappen (1.51× the country average).
Demographically, the Germany audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Germany fan in Netherlands is balanced, around 45.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Germany profile in Netherlands.
50.6% are female, 49.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 45.5 |
| Estimated audience size | 2,795,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Germany audience comes from Netherlands.
| Country | Share |
|---|---|
| Germany | 26.9% |
| United States | 8.4% |
| France | 6.2% |
Where the Germany audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 2.30× | |
| 02 | Zuid-Holland | ~1M | 1.54× | |
| 03 | Flevoland | ~90K | 1.12× | |
| 04 | Limburg | ~200K | 0.95× | |
| 05 | North Brabant | ~400K | 0.91× | |
| 06 | Overijssel | ~200K | 0.86× | |
| 07 | Groningen | ~80K | 0.84× | |
| 08 | Gelderland | ~300K | 0.82× | |
| 09 | Friesland | ~90K | 0.82× | |
| 10 | Utrecht | ~200K | 0.80× | |
| 11 | Drenthe | ~60K | 0.73× | |
| 12 | Zeeland | ~40K | 0.71× |
The strongest cross-interests of the Germany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Red Bull Racing | Sports | 1.67× | ||
| 02 | Esso | Cars & Mobility | 1.64× | ||
| 03 | Vattenfall | Home & Garden | 1.63× | ||
| 04 | Vodafone | Technology & Electronics | 1.62× | ||
| 05 | SUVs | Cars & Mobility | 1.59× | ||
| 06 | Bicycle touring | Sports | 1.57× | ||
| 07 | Finance | Business & Career | 1.55× | ||
| 08 | Outdoor enthusiast | Sports | 1.55× | ||
| 09 | Camping | Travel & Leisure | 1.54× | ||
| 10 | Comedy movies | Movies & TV | 1.54× | ||
| 11 | Europe | Travel & Leisure | 1.53× | ||
| 12 | Walking | Sports | 1.53× | ||
| 13 | Agriculture | Business & Career | 1.53× | ||
| 14 | Animal welfare | Politics & Society | 1.53× | ||
| 15 | AutoScout24 | Cars & Mobility | 1.52× | ||
| 16 | Max Verstappen | Sports | 1.51× | ||
| 17 | Automobiles | Cars & Mobility | 1.51× | ||
| 18 | Belgium | Travel & Leisure | 1.51× | ||
| 19 | Dogs | Pets & Animals | 1.51× | ||
| 20 | Renovation | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.30× | |
| Social Media Usage | JOY | 1.23× | |
| Price Sensitivity | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.69× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Travelling | THRILL | 0.72× |
Germany has an estimated audience of 2,795,449 people in Netherlands, concentrated in North Holland and Zuid-Holland.
50.6% of Germany fans are female, 49.4% are male, with an average age of 45.5 years.
Germany fans show strongest brand affinity for Max Verstappen (1.51×), Automobiles (1.51×), and Camping (1.54×) over the country average.
Germany fans in Netherlands are most concentrated in North Holland (reach ~1M), Zuid-Holland (reach ~1M), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Germany itself, the audience over-indexes on Automobiles (1.51×), Camping (1.54×), Comedy movies (1.54×), and Belgium (1.51×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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