Rascasse Audience Intelligence

Animal welfare Audience in Netherlands

A data profile of the people who buy, follow and care about Animal welfare in Netherlands — modelled from more than twelve digital signal sources. Animal welfare has an estimated audience of 2,510,869 people in Netherlands.

Animal welfare has an estimated audience of 2,510,869 people in Netherlands. 64.6% are female, 35.4% are male, average age 45.8. Top brand affinities: Shopping and fashion, Love & Sex, Exfoliation (cosmetology), Valentine's Day, Costa Rica.

Top brand affinities include Shopping and fashion, Love & Sex, Exfoliation (cosmetology), with strongest over-indexing on Shopping and fashion (734.38× the country average).

Demographically, the Animal welfare audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Pet Ownership, Extroversion.

The typical Animal welfare fan in Netherlands is more female, around 45.8 years old, with strong Pet Ownership tendencies and a notable affinity for Shopping and fashion.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Animal welfare profile in Netherlands.

Audience size
2.5M
in Netherlands
Gender
64.6%
35.4% male
Age
45.8
average years
Country rank
#375
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal welfare fans

64.6% are female, 35.4% are male, average age 45.8.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Animal welfare audience in Netherlands
MetricValue
Female64.6%
Male35.4%
Average age45.8
Estimated audience size2,510,869
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Animal welfare audience in Netherlands
Age bracketShare%
16-1910%
20-2913%
30-3915%
40-4924%
50+38%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Animal welfare audience comes from Netherlands.

Worldwide audience distribution share by country for Animal welfare
CountryShare
United States25.5%
United Kingdom6.6%
Germany6.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal welfare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal welfare audience
#·InterestCategoryAffinity×
01SelfridgesShopping1677.08×
02Fiber-optic communicationTechnology & Electronics1132.58×
03Exfoliation (cosmetology)Beauty & Wellness1114.70×
04Car2GoCars & Mobility1029.32×
05Love & SexKids & Family1028.99×
06Costa RicaTravel & Leisure808.59×
07Shopping and fashionShopping734.38×
08Valentine's DayKids & Family635.80×
09Game consolesTechnology & Electronics54.64×
10Pound cakeFood & Beverages53.50×
11AtheismPolitics & Society44.02×
12Real estate brokerHome & Garden38.00×
13Sustainable productsPolitics & Society31.86×
14Christmas treeKids & Family19.89×
15Live televisionMovies & TV18.78×
16Burnout (psychology)Health15.48×
17OLEDTechnology & Electronics15.16×
18HormoneHealth14.56×
19DentistryBusiness & Career12.83×
20FreewareTechnology & Electronics12.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal welfare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Animal welfare audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.84×
ExtroversionTHRILL1.78×
Community OrientationOPEN1.65×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Animal welfare audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.92×
Need for SecurityCONSERVATISM0.95×
Convenience OrientationPREMIUM0.99×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →