Animal welfare Audience in Canada
Animal welfare has an estimated audience of 5,614,450 people in Canada. 60.9% are female, 39.1% are male, average age 43.7. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Pet food, Pet store, Animal rights, Veterinary medicine, Bad Bunny.
The average Animal welfare fan in Canada is 43.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Pet food, Pet store, Animal rights, with strongest over-indexing on Pet food (2.4× the country average). Demographically, the Animal welfare audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Animal welfare fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 43.7 |
| Estimated audience size | 5,614,450 |
Audience persona
The typical Animal welfare fan in Canada is more female, around 43.7 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,045,538 | 1.72× |
| Quebec | 1,004,141 | 0.75× |
| British Columbia | 938,345 | 1.12× |
| Alberta | 684,940 | 0.99× |
| Manitoba | 209,120 | 1.0× |
| Saskatchewan | 169,182 | 0.95× |
| Nova Scotia | 158,937 | 0.95× |
| New Brunswick | 123,374 | 0.95× |
| Newfoundland and Labrador | 83,557 | 0.98× |
| Prince Edward Island | 30,002 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet food | 2.4× | Pets & Animals |
| Pet store | 2.61× | Pets & Animals |
| Animal rights | 2.89× | Politics & Society |
| Veterinary medicine | 2.43× | Business & Career |
| Bad Bunny | 2.41× | Music & Radio |
| Local food | 1.52× | Food & Beverages |
| Etsy | 1.7× | Fashion & Accessoires |
| Maine Coon | 2.54× | Pets & Animals |
| Contemporary art | 1.57× | Arts & Culture |
| Zoo | 1.74× | Kids & Family |
| Art exhibition | 1.62× | Arts & Culture |
| Millie Bobby Brown | 1.63× | Movies & TV |
| Golden Retriever | 1.53× | Pets & Animals |
| Online food ordering | 1.52× | Food & Beverages |
| Urban Outfitters | 1.59× | Shopping |
| Dog grooming | 2.29× | Pets & Animals |
| Handmade jewelry | 1.52× | Fashion & Accessoires |
| Skyscanner | 1.88× | Travel & Leisure |
| Gluten-free diet | 1.62× | Food & Beverages |
| Non-alcoholic beverage | 1.74× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.81 |
| LGBTQ+ Identity | OPEN | 1.69 |
| Mindfulness | BALANCE | 1.33 |
| Sustainability | BALANCE | 1.32 |
| Community Orientation | OPEN | 1.3 |
| Extroversion | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 6.6% |
| Germany | 6.0% |
See Animal welfare audiences in other countries
More Politics & Society audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Animal welfare have in Canada?
Animal welfare has an estimated audience of 5,614,450 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Animal welfare fans?
60.9% of Animal welfare fans are female, 39.1% are male, with an average age of 43.7 years.
Which brands do Animal welfare fans like most?
Animal welfare fans show strongest brand affinity for Pet food (2.4×), Pet store (2.61×), and Animal rights (2.89×) over the country average.
Where do Animal welfare fans live in Canada?
Animal welfare fans in Canada are most concentrated in Ontario (reach 4,045,538), Quebec (reach 1,004,141), and British Columbia (reach 938,345). These three regions account for the largest share of the active audience.
What other brands do Animal welfare fans also like?
Beyond Animal welfare itself, the audience over-indexes on Pet store (2.61×), Animal rights (2.89×), Veterinary medicine (2.43×), and Bad Bunny (2.41×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.