A data profile of the people who buy, follow and care about Contemporary art in Canada — modelled from more than twelve digital signal sources. Contemporary art has an estimated audience of 3,635,313 people in Canada.
The average Contemporary art fan in Canada is 36.3 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Modern art, Art exhibition, Fine art, with strongest over-indexing on Modern art (4.03× the country average).
Demographically, the Contemporary art audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Contemporary art fan in Canada is more female, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Modern art.
The key figures that characterise the Contemporary art profile in Canada.
57.6% are female, 42.4% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 36.3 |
| Estimated audience size | 3,635,313 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Contemporary art audience comes from Canada.
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 12.1% |
| Japan | 11.2% |
Where the Contemporary art audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.58× | |
| 02 | British Columbia | ~800K | 1.53× | |
| 03 | Alberta | ~500K | 1.16× | |
| 04 | Saskatchewan | ~100K | 1.09× | |
| 05 | Manitoba | ~100K | 1.01× | |
| 06 | Prince Edward Island | ~20K | 0.95× | |
| 07 | Nova Scotia | ~100K | 0.93× | |
| 08 | New Brunswick | ~80K | 0.93× | |
| 09 | Newfoundland and Labrador | ~50K | 0.89× | |
| 10 | Quebec | ~700K | 0.79× |
The strongest cross-interests of the Contemporary art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 4.38× | ||
| 02 | Digital illustration | Arts & Culture | 4.30× | ||
| 03 | Oil painting | Arts & Culture | 4.23× | ||
| 04 | Watercolor painting | Arts & Culture | 4.12× | ||
| 05 | Digital art | Arts & Culture | 4.10× | ||
| 06 | Modern art | Arts & Culture | 4.03× | ||
| 07 | DeviantArt | Internet & Social Media | 4.02× | ||
| 08 | Abstract art | Arts & Culture | 3.41× | ||
| 09 | Fine art | Business & Career | 3.28× | ||
| 10 | Conceptual art | Arts & Culture | 3.23× | ||
| 11 | Illustration | Arts & Culture | 3.17× | ||
| 12 | Anime convention | Literature | 2.90× | ||
| 13 | Anime and manga fandom | Literature | 2.81× | ||
| 14 | Art museum | Arts & Culture | 2.54× | ||
| 15 | Drawing | Home & Garden | 2.39× | ||
| 16 | Museum | Arts & Culture | 2.38× | ||
| 17 | Graphic design | Business & Career | 2.08× | ||
| 18 | Self care | Health | 1.99× | ||
| 19 | Creativity | Home & Garden | 1.88× | ||
| 20 | Beverages | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.19× | |
| Spirituality | BALANCE | 1.60× | |
| Convenience Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.64× | |
| Individualism | JOY | 0.64× | |
| Early Adopter Mentality | POWER | 0.64× |
Contemporary art has an estimated audience of 3,635,313 people in Canada, concentrated in Ontario and British Columbia.
57.6% of Contemporary art fans are female, 42.4% are male, with an average age of 36.3 years.
Contemporary art fans show strongest brand affinity for Modern art (4.03×), Art exhibition (4.38×), and Fine art (3.28×) over the country average.
Contemporary art fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~800K), and Quebec (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Contemporary art itself, the audience over-indexes on Art exhibition (4.38×), Fine art (3.28×), Digital art (4.1×), and Illustration (3.17×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Contemporary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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