A data profile of the people who buy, follow and care about Illustration in Canada — modelled from more than twelve digital signal sources. Illustration has an estimated audience of 4,150,919 people in Canada.
The average Illustration fan in Canada is 33.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Bad Bunny, Contemporary art, Fine art, with strongest over-indexing on Bad Bunny (3.94× the country average).
Demographically, the Illustration audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Illustration fan in Canada is balanced, around 33.9 years old, with strong Design Affinity tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Illustration profile in Canada.
51.2% are female, 48.8% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 33.9 |
| Estimated audience size | 4,150,919 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Illustration audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.0% |
| China | 13.6% |
| Japan | 12.1% |
Where the Illustration audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2M | 1.91× | |
| 02 | Ontario | ~2.5M | 1.42× | |
| 03 | British Columbia | ~900K | 1.38× | |
| 04 | Alberta | ~500K | 1.05× | |
| 05 | Manitoba | ~200K | 0.97× | |
| 06 | Prince Edward Island | ~20K | 0.93× | |
| 07 | Saskatchewan | ~100K | 0.89× | |
| 08 | New Brunswick | ~90K | 0.89× | |
| 09 | Newfoundland and Labrador | ~50K | 0.87× | |
| 10 | Nova Scotia | ~100K | 0.86× |
The strongest cross-interests of the Illustration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 3.94× | ||
| 02 | Contemporary art | Arts & Culture | 3.17× | ||
| 03 | Art exhibition | Arts & Culture | 3.03× | ||
| 04 | Fine art | Business & Career | 2.63× | ||
| 05 | Art museum | Arts & Culture | 2.22× | ||
| 06 | Uniqlo | Shopping | 2.21× | ||
| 07 | Museum | Arts & Culture | 2.20× | ||
| 08 | Vintage clothing | Fashion & Accessoires | 2.06× | ||
| 09 | Etsy | Fashion & Accessoires | 2.04× | ||
| 10 | Online food ordering | Food & Beverages | 1.94× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.93× | ||
| 12 | Digital photography | Business & Career | 1.89× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.79× | ||
| 14 | Local food | Food & Beverages | 1.70× | ||
| 15 | Animated movies | Movies & TV | 1.67× | ||
| 16 | Anime movies | Movies & TV | 1.66× | ||
| 17 | Katy Perry | Music & Radio | 1.64× | ||
| 18 | Stranger Things | Movies & TV | 1.57× | ||
| 19 | Pet food | Pets & Animals | 1.52× | ||
| 20 | Taylor Swift | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.53× | |
| Early Adopter Mentality | POWER | 1.52× | |
| Sustainability | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Convenience Orientation | PREMIUM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.79× |
Illustration has an estimated audience of 4,150,919 people in Canada, concentrated in Ontario and Quebec.
51.2% of Illustration fans are female, 48.8% are male, with an average age of 33.9 years.
Illustration fans show strongest brand affinity for Bad Bunny (3.94×), Contemporary art (3.17×), and Fine art (2.63×) over the country average.
Illustration fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~2M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Illustration itself, the audience over-indexes on Contemporary art (3.17×), Fine art (2.63×), Do it yourself (DIY) (1.79×), and Art exhibition (3.03×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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