Illustration Audience in Canada
Illustration has an estimated audience of 4,150,919 people in Canada. 51.2% are female, 48.8% are male, average age 33.9. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Bad Bunny, Contemporary art, Fine art, Do it yourself (DIY), Art exhibition.
The average Illustration fan in Canada is 33.9 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Bad Bunny, Contemporary art, Fine art, with strongest over-indexing on Bad Bunny (3.94× the country average). Demographically, the Illustration audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Illustration fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 33.9 |
| Estimated audience size | 4,150,919 |
Audience persona
The typical Illustration fan in Canada is balanced, around 33.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bad Bunny.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,468,539 | 1.42× |
| Quebec | 1,901,864 | 1.91× |
| British Columbia | 860,058 | 1.38× |
| Alberta | 537,863 | 1.05× |
| Manitoba | 151,042 | 0.97× |
| Saskatchewan | 117,292 | 0.89× |
| Nova Scotia | 106,989 | 0.86× |
| New Brunswick | 85,127 | 0.89× |
| Newfoundland and Labrador | 54,733 | 0.87× |
| Prince Edward Island | 19,022 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 3.94× | Music & Radio |
| Contemporary art | 3.17× | Arts & Culture |
| Fine art | 2.63× | Business & Career |
| Do it yourself (DIY) | 1.79× | Home & Garden |
| Art exhibition | 3.03× | Arts & Culture |
| Museum | 2.2× | Arts & Culture |
| Art museum | 2.22× | Arts & Culture |
| Animated movies | 1.67× | Movies & TV |
| Local food | 1.7× | Food & Beverages |
| Uniqlo | 2.21× | Shopping |
| Etsy | 2.04× | Fashion & Accessoires |
| Anime movies | 1.66× | Movies & TV |
| Vintage clothing | 2.06× | Fashion & Accessoires |
| Taylor Swift | 1.51× | Music & Radio |
| Digital photography | 1.89× | Business & Career |
| Pet food | 1.52× | Pets & Animals |
| Online food ordering | 1.94× | Food & Beverages |
| Natural skin care | 1.93× | Beauty & Wellness |
| Streetwear | 1.66× | Fashion & Accessoires |
| Stranger Things | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.79 |
| Design Affinity | PREMIUM | 1.53 |
| Early Adopter Mentality | POWER | 1.52 |
| Sustainability | BALANCE | 1.39 |
| Urban Lifestyle | OPEN | 1.38 |
| Extroversion | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| China | 13.6% |
| Japan | 12.1% |
See Illustration audiences in other countries
More Art movement audiences in Canada
- Culinary art (4,828,955)
- Decorative arts (4,308,845)
- Contemporary art (3,635,313)
- Modern art (3,555,186)
- Digital art (2,537,839)
Frequently asked questions
How many fans does Illustration have in Canada?
Illustration has an estimated audience of 4,150,919 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Illustration fans?
51.2% of Illustration fans are female, 48.8% are male, with an average age of 33.9 years.
Which brands do Illustration fans like most?
Illustration fans show strongest brand affinity for Bad Bunny (3.94×), Contemporary art (3.17×), and Fine art (2.63×) over the country average.
Where do Illustration fans live in Canada?
Illustration fans in Canada are most concentrated in Ontario (reach 2,468,539), Quebec (reach 1,901,864), and British Columbia (reach 860,058). These three regions account for the largest share of the active audience.
What other brands do Illustration fans also like?
Beyond Illustration itself, the audience over-indexes on Contemporary art (3.17×), Fine art (2.63×), Do it yourself (DIY) (1.79×), and Art exhibition (3.03×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.