Fine art Audience in Canada
Fine art has an estimated audience of 4,891,693 people in Canada. 59.5% are female, 40.5% are male, average age 42.6. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Contemporary art, Art exhibition, Beverages, Watercolor painting, Modern art.
The average Fine art fan in Canada is 42.6 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Contemporary art, Art exhibition, Beverages, with strongest over-indexing on Contemporary art (3.24× the country average). Demographically, the Fine art audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Fine art fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 42.6 |
| Estimated audience size | 4,891,693 |
Audience persona
The typical Fine art fan in Canada is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Contemporary art.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,475,816 | 1.21× |
| British Columbia | 1,264,570 | 1.73× |
| Quebec | 1,061,106 | 0.91× |
| Alberta | 766,944 | 1.27× |
| Manitoba | 178,503 | 0.98× |
| Saskatchewan | 146,003 | 0.94× |
| Nova Scotia | 133,513 | 0.92× |
| New Brunswick | 107,352 | 0.95× |
| Newfoundland and Labrador | 68,588 | 0.92× |
| Prince Edward Island | 23,488 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Contemporary art | 3.24× | Arts & Culture |
| Art exhibition | 3.59× | Arts & Culture |
| Beverages | 1.56× | Food & Beverages |
| Watercolor painting | 3.93× | Arts & Culture |
| Modern art | 3.04× | Arts & Culture |
| Illustration | 2.63× | Arts & Culture |
| DeviantArt | 3.67× | Internet & Social Media |
| Oil painting | 3.8× | Arts & Culture |
| Digital art | 3.12× | Arts & Culture |
| Drawing | 2.12× | Home & Garden |
| Museum | 2.37× | Arts & Culture |
| Handicraft | 1.74× | Home & Garden |
| Graphic design | 1.78× | Business & Career |
| Etsy | 2.34× | Fashion & Accessoires |
| Digital illustration | 3.15× | Arts & Culture |
| Creativity | 1.69× | Home & Garden |
| Art museum | 2.2× | Arts & Culture |
| Conceptual art | 2.87× | Arts & Culture |
| Paint | 2.18× | Home & Garden |
| Gift shop | 2.48× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.03 |
| Spirituality | BALANCE | 1.42 |
| Convenience Orientation | PREMIUM | 1.19 |
| Design Affinity | PREMIUM | 1.15 |
| Social Media Usage | JOY | 1.1 |
| Travelling | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 7.5% |
| United Kingdom | 5.6% |
See Fine art audiences in other countries
More Field of study audiences in Canada
- Music (20,108,624)
- Politics and social issues (15,419,986)
- Education (11,614,140)
- Entrepreneurship (10,649,072)
- Finance (9,723,281)
Frequently asked questions
How many fans does Fine art have in Canada?
Fine art has an estimated audience of 4,891,693 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Fine art fans?
59.5% of Fine art fans are female, 40.5% are male, with an average age of 42.6 years.
Which brands do Fine art fans like most?
Fine art fans show strongest brand affinity for Contemporary art (3.24×), Art exhibition (3.59×), and Beverages (1.56×) over the country average.
Where do Fine art fans live in Canada?
Fine art fans in Canada are most concentrated in Ontario (reach 2,475,816), British Columbia (reach 1,264,570), and Quebec (reach 1,061,106). These three regions account for the largest share of the active audience.
What other brands do Fine art fans also like?
Beyond Fine art itself, the audience over-indexes on Art exhibition (3.59×), Beverages (1.56×), Watercolor painting (3.93×), and Modern art (3.04×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.