A data profile of the people who buy, follow and care about Fine art in Canada — modelled from more than twelve digital signal sources. Fine art has an estimated audience of 4,891,693 people in Canada.
The average Fine art fan in Canada is 42.6 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Contemporary art, Art exhibition, Beverages, with strongest over-indexing on Contemporary art (3.24× the country average).
Demographically, the Fine art audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Fine art fan in Canada is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Contemporary art.
The key figures that characterise the Fine art profile in Canada.
59.5% are female, 40.5% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 42.6 |
| Estimated audience size | 4,891,693 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Fine art audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 7.5% |
| United Kingdom | 5.6% |
Where the Fine art audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1.5M | 1.73× | |
| 02 | Alberta | ~800K | 1.27× | |
| 03 | Ontario | ~2.5M | 1.21× | |
| 04 | Manitoba | ~200K | 0.98× | |
| 05 | Prince Edward Island | ~20K | 0.98× | |
| 06 | New Brunswick | ~100K | 0.95× | |
| 07 | Saskatchewan | ~100K | 0.94× | |
| 08 | Nova Scotia | ~100K | 0.92× | |
| 09 | Newfoundland and Labrador | ~70K | 0.92× | |
| 10 | Quebec | ~1M | 0.91× |
The strongest cross-interests of the Fine art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Watercolor painting | Arts & Culture | 3.93× | ||
| 02 | Oil painting | Arts & Culture | 3.80× | ||
| 03 | DeviantArt | Internet & Social Media | 3.67× | ||
| 04 | Art exhibition | Arts & Culture | 3.59× | ||
| 05 | Contemporary art | Arts & Culture | 3.24× | ||
| 06 | Digital illustration | Arts & Culture | 3.15× | ||
| 07 | Digital art | Arts & Culture | 3.12× | ||
| 08 | Modern art | Arts & Culture | 3.04× | ||
| 09 | Conceptual art | Arts & Culture | 2.87× | ||
| 10 | Illustration | Arts & Culture | 2.63× | ||
| 11 | Gift shop | Home & Garden | 2.48× | ||
| 12 | Museum | Arts & Culture | 2.37× | ||
| 13 | Etsy | Fashion & Accessoires | 2.34× | ||
| 14 | Art museum | Arts & Culture | 2.20× | ||
| 15 | Paint | Home & Garden | 2.18× | ||
| 16 | Drawing | Home & Garden | 2.12× | ||
| 17 | Graphic design | Business & Career | 1.78× | ||
| 18 | Handicraft | Home & Garden | 1.74× | ||
| 19 | Creativity | Home & Garden | 1.69× | ||
| 20 | Beverages | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.03× | |
| Spirituality | BALANCE | 1.42× | |
| Convenience Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.78× | |
| Urban Lifestyle | OPEN | 0.80× | |
| Career Orientation | POWER | 0.90× |
Fine art has an estimated audience of 4,891,693 people in Canada, concentrated in Ontario and British Columbia.
59.5% of Fine art fans are female, 40.5% are male, with an average age of 42.6 years.
Fine art fans show strongest brand affinity for Contemporary art (3.24×), Art exhibition (3.59×), and Beverages (1.56×) over the country average.
Fine art fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~1.5M), and Quebec (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Fine art itself, the audience over-indexes on Art exhibition (3.59×), Beverages (1.56×), Watercolor painting (3.93×), and Modern art (3.04×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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