Fine art Audience in United States

Fine art logo

Fine art has an estimated audience of 38,182,046 people in United States. 61.8% are female, 38.2% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Art exhibition, Superman, Communication design, DeviantArt, Illustration.

The average Fine art fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Art exhibition, Superman, Communication design, with strongest over-indexing on Art exhibition (4.14× the country average). Demographically, the Fine art audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Fine art fans

Demographic split for Fine art audience in United States
MetricValue
Female61.8%
Male38.2%
Average age41.7
Estimated audience size38,182,046

Audience persona

The typical Fine art fan in United States is more female, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Art exhibition.

Top regions in United States

Top regions ranked by reach for Fine art in United States
RegionReachAffinity
California6,602,0471.57×
Texas5,581,1181.7×
Florida2,857,2351.11×
New York2,621,2871.23×
Massachusetts2,414,0483.21×
Illinois1,336,5331.05×
Georgia1,230,3091.05×
North Carolina1,168,1961.02×
Pennsylvania1,124,2440.87×
Virginia1,044,0161.12×
Ohio1,012,3890.86×
New Jersey919,4070.95×
Michigan856,2260.86×
Washington811,1931.06×
Arizona796,9451.02×
Tennessee671,8020.88×
Maryland627,6830.96×
Indiana603,8290.87×
Missouri574,5960.93×
Colorado554,5160.92×
South Carolina526,5740.92×
Louisiana490,7291×
Alabama451,0820.85×
Utah443,7981.3×
Minnesota435,4330.8×
Oregon408,2280.93×
Oklahoma403,0910.95×
Wisconsin393,2620.68×
Nevada379,3331.03×
Kentucky370,1580.77×
Connecticut354,4500.93×
Arkansas311,0470.99×
Kansas291,9690.97×
Mississippi229,3930.73×
Idaho226,1581.18×
Iowa208,5090.66×
New Mexico181,7110.95×
Hawaii162,0320.99×
Rhode Island162,0011.33×
Washington, District of Columbia153,0971.33×
Nebraska148,2000.77×
New Hampshire138,4390.92×
Maine115,4840.84×
West Virginia101,0950.57×
Montana86,7070.82×
Vermont73,5411.1×
Alaska65,3620.8×
Delaware62,9010.6×
North Dakota61,9020.79×
South Dakota57,4630.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fine art audience
BrandAffinityCategory
Art exhibition4.14×Arts & Culture
Superman1.57×Movies & TV
Communication design3.35×Business & Career
DeviantArt3.9×Internet & Social Media
Illustration2.73×Arts & Culture
Modern art2.89×Arts & Culture
Drawing2.25×Home & Garden
Contemporary art2.78×Arts & Culture
Digital illustration3.73×Arts & Culture
Digital art3.17×Arts & Culture
Anime and manga fandom2.64×Literature
Self care1.93×Health
Watercolor painting3.22×Arts & Culture
Illustrator4.6×Business & Career
Museum2.17×Arts & Culture
Handmade Crafts3.26×Kids & Family
Self-love2.09×Health
Anime convention2.47×Literature
Oil painting3.4×Arts & Culture
Hobby Lobby1.51×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fine art audience
TraitClusterScore
Design AffinityPREMIUM1.75
SustainabilityBALANCE1.64
LGBTQ+ IdentityOPEN1.52
ExtroversionTHRILL1.46
Sports ActivityPOWER1.29
MindfulnessBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Fine art
CountryShare
United States18.3%
Japan7.5%
United Kingdom5.6%

See Fine art audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Fine art have in United States?

Fine art has an estimated audience of 38,182,046 people in United States, concentrated in California and Texas.

What is the gender split and age of Fine art fans?

61.8% of Fine art fans are female, 38.2% are male, with an average age of 41.7 years.

Which brands do Fine art fans like most?

Fine art fans show strongest brand affinity for Art exhibition (4.14×), Superman (1.57×), and Communication design (3.35×) over the country average.

Where do Fine art fans live in United States?

Fine art fans in United States are most concentrated in California (reach 6,602,047), Texas (reach 5,581,118), and Florida (reach 2,857,235). These three regions account for the largest share of the active audience.

What other brands do Fine art fans also like?

Beyond Fine art itself, the audience over-indexes on Superman (1.57×), Communication design (3.35×), DeviantArt (3.9×), and Illustration (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.