Fine art Audience in Germany
Fine art has an estimated audience of 5,581,914 people in Germany. 56.9% are female, 43.1% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Illustration, Art exhibition, Modern art, Verivox.
The average Fine art fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Illustration, Art exhibition, with strongest over-indexing on Harry Potter (1.71× the country average). Demographically, the Fine art audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Fine art fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 37.8 |
| Estimated audience size | 5,581,914 |
Audience persona
The typical Fine art fan in Germany is more female, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,130,701 | 0.93× |
| Bayern | 771,726 | 0.86× |
| Baden-Württemberg | 651,571 | 0.86× |
| Sachsen | 445,572 | 1.63× |
| Niedersachsen | 439,523 | 0.81× |
| Berlin | 382,562 | 1.53× |
| Hessen | 346,573 | 0.81× |
| Rheinland-Pfalz | 275,403 | 0.98× |
| Sachsen-Anhalt | 193,571 | 1.34× |
| Schleswig-Holstein | 152,703 | 0.76× |
| Brandenburg | 150,109 | 0.87× |
| Hamburg | 129,195 | 1.02× |
| Thüringen | 110,793 | 0.78× |
| Mecklenburg-Vorpommern | 80,489 | 0.76× |
| Saarland | 73,710 | 1.08× |
| Bremen | 47,113 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.71× | Movies & TV |
| Illustration | 2.93× | Arts & Culture |
| Art exhibition | 3.12× | Arts & Culture |
| Modern art | 2.56× | Arts & Culture |
| Verivox | 3.78× | Shopping |
| Oil painting | 3.67× | Arts & Culture |
| Abstract art | 3.34× | Arts & Culture |
| Contemporary art | 2.36× | Arts & Culture |
| Digital art | 3.25× | Arts & Culture |
| Superman | 2.05× | Movies & TV |
| Self-love | 2.02× | Health |
| Self-awareness | 2.09× | Health |
| Maltese (dog) | 2.53× | Pets & Animals |
| Stranger Things | 2.02× | Movies & TV |
| Watercolor painting | 3.05× | Arts & Culture |
| Art museum | 2.73× | Arts & Culture |
| Museum | 2.11× | Arts & Culture |
| DIY & Craft Ideas | 3.21× | Home & Garden |
| Graphic design | 2.1× | Business & Career |
| Houseplant | 2.46× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.44 |
| Indulgence | JOY | 1.41 |
| DIY Mentality | THRILL | 1.36 |
| Travelling | THRILL | 1.27 |
| Tradition | CONSERVATISM | 1.27 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 7.5% |
| United Kingdom | 5.6% |
See Fine art audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Fine art have in Germany?
Fine art has an estimated audience of 5,581,914 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fine art fans?
56.9% of Fine art fans are female, 43.1% are male, with an average age of 37.8 years.
Which brands do Fine art fans like most?
Fine art fans show strongest brand affinity for Harry Potter (1.71×), Illustration (2.93×), and Art exhibition (3.12×) over the country average.
Where do Fine art fans live in Germany?
Fine art fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,130,701), Bayern (reach 771,726), and Baden-Württemberg (reach 651,571). These three regions account for the largest share of the active audience.
What other brands do Fine art fans also like?
Beyond Fine art itself, the audience over-indexes on Illustration (2.93×), Art exhibition (3.12×), Modern art (2.56×), and Verivox (3.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.