Rascasse Audience Intelligence

Verivox Target Market in Germany

Name: Verivox — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Verivox in Germany — modelled from more than twelve digital signal sources. Verivox has an estimated audience of 3,571,298 people in Germany.

#2among Price comparison in Germany #202among Brand in Germany #85in Shopping

The average Verivox fan in Germany is 45.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Polaroid Corporation, Banksy, Contemporary art, with strongest over-indexing on Polaroid Corporation (51.18× the country average).

Demographically, the Verivox audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Travelling, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Verivox fan in Germany is balanced, around 45.7 years old, with strong Travelling tendencies and a notable affinity for Polaroid Corporation.

Category: Shopping · Type: Brand · Subtype: Price comparison

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Verivox profile in Germany.

Audience size

3.6M

in Germany

Gender

52.5%♀

47.5% male

Age

45.7

average years

Country rank

#1703

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Verivox

52.5% are female, 47.5% are male, average age 45.7.

Fig. 02

Gender split

52.5%

Female

47.5%

Male

Demographic split for Verivox audience in Germany
Metric	Value
Female	52.5%
Male	47.5%
Average age	45.7
Estimated audience size	3,571,298

Fig. 03

Age distribution

Age distribution of the Verivox audience in Germany
Age bracket	Share	%
16-19		11%
20-29		13%
30-39		16%
40-49		18%
50+		42%

Fig. 04

Worldwide distribution

97.4%

of the worldwide Verivox audience comes from Germany.

Worldwide audience distribution share by country for Verivox
Country	Share
Germany	97.4%
United States	0.4%
France	0.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Verivox audience in Germany is strongest.

Fig. 05

Top regions by affinity

Verivox customers by region in Germany
#	Region	Reach	×
01	Rheinland-Pfalz	~200K	1.26×
02	Niedersachsen	~400K	1.25×
03	Thüringen	~100K	1.18×
04	Nordrhein-Westfalen	~900K	1.13×
05	Brandenburg	~100K	1.09×
06	Saarland	~50K	1.07×
07	Baden-Württemberg	~500K	1.05×
08	Sachsen-Anhalt	~90K	1.05×
09	Schleswig-Holstein	~100K	1.04×
10	Mecklenburg-Vorpommern	~70K	1.00×
11	Sachsen	~200K	0.99×
12	Hessen	~200K	0.93×
13	Bayern	~500K	0.86×
14	Hamburg	~60K	0.74×
15	Berlin	~100K	0.69×
16	Bremen	~20K	0.68×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Verivox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Verivox audience
#	Interest	Category	×
01	Polaroid Corporation	Technology & Electronics	51.18×
02	Banksy	Arts & Culture	14.62×
03	Digital camera	Technology & Electronics	6.02×
04	Contemporary art	Arts & Culture	5.43×
05	The Lord of the Rings	Movies & TV	5.30×
06	Film festival	Movies & TV	4.92×
07	Arc'teryx	Fashion & Accessoires	4.80×
08	Shimano	Cars & Mobility	3.86×
09	Tour de France	Sports	3.85×
10	Fine art	Business & Career	3.78×
11	Mountaineering	Sports	3.70×
12	Museum	Arts & Culture	3.43×
13	Apple	Technology & Electronics	3.36×
14	Independent film	Movies & TV	3.33×
15	Backpacking (travel)	Travel & Leisure	3.20×
16	Art museum	Arts & Culture	3.15×
17	Art exhibition	Arts & Culture	3.14×
18	Adventure travel	Travel & Leisure	2.60×
19	Animated movies	Movies & TV	2.04×
20	Punk rock	Music & Radio	1.74×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Verivox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Verivox audience · What stands out
Trait	Cluster	Score
Travelling	THRILL	3.20×
Urban Lifestyle	OPEN	3.14×
Design Affinity	PREMIUM	1.90×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Verivox audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.54×
Healthy Lifestyle	BALANCE	0.57×
Pet Ownership	JOY	0.62×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Verivox's target market in Germany?

Verivox's target market in Germany covers an estimated 3,571,298 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Verivox customers?

52.5% of the Verivox audience are female, 47.5% are male, with an average age of 45.7 years.

Which brands do Verivox fans like most?

Verivox fans show strongest brand affinity for Polaroid Corporation (51.18×), Banksy (14.62×), and Contemporary art (5.43×) over the country average.

Where do Verivox fans live in Germany?

Verivox fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Baden-Württemberg (reach ~500K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Verivox fans also like?

Beyond Verivox itself, the audience over-indexes on Banksy (14.62×), Contemporary art (5.43×), Apple (3.36×), and Digital camera (6.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Verivox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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