Verivox Audience in Germany
Verivox has an estimated audience of 3,451,690 people in Germany. 52.5% are female, 47.5% are male, average age 45.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Endless Space, Underarm hair, Efficiency, Lapierre Bikes, Shiraz University.
The average Verivox fan in Germany is 45.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Endless Space, Underarm hair, Efficiency, with strongest over-indexing on Endless Space (5.17× the country average). Demographically, the Verivox audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 16 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Price comparison
Demographics of Verivox fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 45.7 |
| Estimated audience size | 3,451,690 |
Audience persona
The typical Verivox fan in Germany is balanced, around 45.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Endless Space.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 890,627 | 1.18× |
| Baden-Württemberg | 514,495 | 1.09× |
| Bayern | 485,203 | 0.87× |
| Niedersachsen | 429,752 | 1.28× |
| Hessen | 251,211 | 0.96× |
| Rheinland-Pfalz | 217,974 | 1.26× |
| Sachsen | 167,687 | 0.99× |
| Schleswig-Holstein | 128,026 | 1.03× |
| Brandenburg | 115,410 | 1.08× |
| Berlin | 109,828 | 0.71× |
| Thüringen | 99,593 | 1.13× |
| Sachsen-Anhalt | 90,649 | 1.01× |
| Mecklenburg-Vorpommern | 64,780 | 0.98× |
| Hamburg | 57,934 | 0.74× |
| Saarland | 42,874 | 1.01× |
| Bremen | 19,487 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Endless Space | 5.17× | Games |
| Underarm hair | 2.02× | Beauty & Wellness |
| Efficiency | 2.18× | Business & Career |
| Lapierre Bikes | 2.4× | Sports |
| Shiraz University | 8.13× | Business & Career |
| Cadena SER | 2.11× | Music & Radio |
| Cádiz | 1.57× | Travel & Leisure |
| Las Terrenas | 2.22× | Travel & Leisure |
| Honda N-Box | 2.5× | Cars & Mobility |
| Yakuza: Dead Souls | 3.74× | Games |
| WAOW | 3.09× | Movies & TV |
| Hippocrates | 1.58× | Politics & Society |
| FK FAP | 2.86× | Sports |
| Church Community Builder | 2.57× | Technology & Electronics |
| True Love (short story) | 2.01× | |
| Enuresis | 1.51× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.19 |
| DIY Mentality | THRILL | 1.67 |
| Design Affinity | PREMIUM | 1.64 |
| Sustainability | BALANCE | 1.39 |
| Travelling | THRILL | 1.19 |
| Family Orientation | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.1% |
| United States | 0.3% |
| France | 0.3% |
See Verivox audiences in other countries
More Price comparison audiences in Germany
- Idealo (8,556,122)
- KaufDa (2,415,540)
- Billiger.de (1,987,750)
- Sparwelt (227,283)
- gutscheine.de (47,284)
Frequently asked questions
How many fans does Verivox have in Germany?
Verivox has an estimated audience of 3,451,690 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Verivox fans?
52.5% of Verivox fans are female, 47.5% are male, with an average age of 45.7 years.
Which brands do Verivox fans like most?
Verivox fans show strongest brand affinity for Endless Space (5.17×), Underarm hair (2.02×), and Efficiency (2.18×) over the country average.
Where do Verivox fans live in Germany?
Verivox fans in Germany are most concentrated in Nordrhein-Westfalen (reach 890,627), Baden-Württemberg (reach 514,495), and Bayern (reach 485,203). These three regions account for the largest share of the active audience.
What other brands do Verivox fans also like?
Beyond Verivox itself, the audience over-indexes on Underarm hair (2.02×), Efficiency (2.18×), Lapierre Bikes (2.4×), and Shiraz University (8.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Verivox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.