Rascasse Audience Intelligence

Mountaineering Audience in Germany

A data profile of the people who buy, follow and care about Mountaineering in Germany — modelled from more than twelve digital signal sources. Mountaineering has an estimated audience of 2,238,708 people in Germany.

#50among Sport in Germany#1748among Topic in Germany#249in Sports

The average Mountaineering fan in Germany is 39.2 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Backcountry skiing, Outdoor recreation, Travel Adventures, with strongest over-indexing on Backcountry skiing (5.17× the country average).

Demographically, the Mountaineering audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mountaineering fan in Germany is balanced, around 39.2 years old, with strong Mindfulness tendencies and a notable affinity for Backcountry skiing.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mountaineering profile in Germany.

Audience size
2.2M
in Germany
Gender
52.2%♀
47.8% male
Age
39.2
average years
Country rank
#2973
Topic in Germany
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mountaineering fans

52.2% are female, 47.8% are male, average age 39.2.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Mountaineering audience in Germany
MetricValue
Female52.2%
Male47.8%
Average age39.2
Estimated audience size2,238,708
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Mountaineering audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4921%
50+19%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Mountaineering audience comes from Germany.

Worldwide audience distribution share by country for Mountaineering
CountryShare
United States16.7%
Japan12.4%
China11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mountaineering audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mountaineering fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~800K2.35×
02Baden-Württemberg~500K1.57×
03Sachsen~200K1.43×
04Thüringen~70K1.25×
05Rheinland-Pfalz~100K1.05×
06Hessen~200K0.92×
07Saarland~20K0.91×
08Brandenburg~60K0.84×
09Sachsen-Anhalt~50K0.84×
10Nordrhein-Westfalen~400K0.83×
11Niedersachsen~200K0.76×
12Mecklenburg-Vorpommern~30K0.76×
13Berlin~80K0.75×
14Hamburg~40K0.71×
15Schleswig-Holstein~50K0.68×
16Bremen~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Mountaineering, Germany
0.68×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mountaineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mountaineering audience
#·InterestCategoryAffinity×
01Motorhome stopoverTravel & Leisure13.29×
02Globe-TrotterFashion & Accessoires6.61×
03Backcountry skiingSports5.17×
04Ski touringSports4.80×
05Ski mountaineeringSports4.72×
06ZooplusPets & Animals4.40×
07Hiking equipmentSports4.34×
08Hiking bootFashion & Accessoires3.75×
09VerivoxShopping3.70×
10Modeling agencyFashion & Accessoires3.38×
11Outdoor enthusiastSports3.20×
12Fitness and figure competitionSports3.06×
13Travel AdventuresTravel & Leisure3.04×
14Landscape designBusiness & Career2.91×
15WoolworthsShopping2.80×
16Alpine skiingSports2.76×
17Winter sportSports2.40×
18AdventureTravel & Leisure2.36×
19Tyrol (state)Travel & Leisure2.32×
20Outdoor recreationSports1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mountaineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mountaineering audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.57×
TravellingTHRILL1.56×
Design AffinityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mountaineering audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
Social Media UsageJOY0.76×
SpiritualityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mountaineering have in Germany?

Mountaineering has an estimated audience of 2,238,708 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Mountaineering fans?

52.2% of Mountaineering fans are female, 47.8% are male, with an average age of 39.2 years.

03

Which brands do Mountaineering fans like most?

Mountaineering fans show strongest brand affinity for Backcountry skiing (5.17×), Outdoor recreation (1.72×), and Travel Adventures (3.04×) over the country average.

04

Where do Mountaineering fans live in Germany?

Mountaineering fans in Germany are most concentrated in Bayern (reach ~800K), Baden-Württemberg (reach ~500K), and Nordrhein-Westfalen (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Mountaineering fans also like?

Beyond Mountaineering itself, the audience over-indexes on Outdoor recreation (1.72×), Travel Adventures (3.04×), Outdoor enthusiast (3.2×), and Zooplus (4.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Mountaineering audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mountaineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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