Mountaineering Audience in Germany
Mountaineering has an estimated audience of 2,238,708 people in Germany. 52.2% are female, 47.8% are male, average age 39.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Backcountry skiing, Outdoor recreation, Travel Adventures, Outdoor enthusiast, Adventure.
The average Mountaineering fan in Germany is 39.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Backcountry skiing, Outdoor recreation, Travel Adventures, with strongest over-indexing on Backcountry skiing (5.17× the country average). Demographically, the Mountaineering audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Mountaineering fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 39.2 |
| Estimated audience size | 2,238,708 |
Audience persona
The typical Mountaineering fan in Germany is balanced, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Backcountry skiing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 898,726 | 2.5× |
| Baden-Württemberg | 514,142 | 1.68× |
| Nordrhein-Westfalen | 405,772 | 0.83× |
| Niedersachsen | 166,118 | 0.76× |
| Sachsen | 157,759 | 1.44× |
| Hessen | 157,453 | 0.92× |
| Rheinland-Pfalz | 118,174 | 1.05× |
| Berlin | 76,175 | 0.76× |
| Thüringen | 66,202 | 1.16× |
| Brandenburg | 53,848 | 0.78× |
| Schleswig-Holstein | 50,903 | 0.63× |
| Sachsen-Anhalt | 44,338 | 0.76× |
| Hamburg | 35,362 | 0.7× |
| Mecklenburg-Vorpommern | 29,725 | 0.7× |
| Saarland | 23,428 | 0.85× |
| Bremen | 9,045 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Backcountry skiing | 5.17× | Sports |
| Outdoor recreation | 1.72× | Sports |
| Travel Adventures | 3.04× | Travel & Leisure |
| Outdoor enthusiast | 3.2× | Sports |
| Adventure | 2.36× | Travel & Leisure |
| Ski mountaineering | 4.72× | Sports |
| Zooplus | 4.4× | Pets & Animals |
| Alpine skiing | 2.76× | Sports |
| Woolworths | 2.8× | Shopping |
| Globe-Trotter | 6.61× | Fashion & Accessoires |
| Ski touring | 4.8× | Sports |
| Winter sport | 2.4× | Sports |
| Hiking boot | 3.75× | Fashion & Accessoires |
| Landscape design | 2.91× | Business & Career |
| Verivox | 3.7× | Shopping |
| Tyrol (state) | 2.32× | Travel & Leisure |
| Fitness and figure competition | 3.06× | Sports |
| Motorhome stopover | 13.29× | Travel & Leisure |
| Hiking equipment | 4.34× | Sports |
| Modeling agency | 3.38× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.69 |
| Travelling | THRILL | 1.65 |
| Sports Activity | POWER | 1.65 |
| DIY Mentality | THRILL | 1.5 |
| Luxury Orientation | PREMIUM | 1.47 |
| Risk Appetite | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 12.4% |
| China | 11.5% |
See Mountaineering audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Mountaineering have in Germany?
Mountaineering has an estimated audience of 2,238,708 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Mountaineering fans?
52.2% of Mountaineering fans are female, 47.8% are male, with an average age of 39.2 years.
Which brands do Mountaineering fans like most?
Mountaineering fans show strongest brand affinity for Backcountry skiing (5.17×), Outdoor recreation (1.72×), and Travel Adventures (3.04×) over the country average.
Where do Mountaineering fans live in Germany?
Mountaineering fans in Germany are most concentrated in Bayern (reach 898,726), Baden-Württemberg (reach 514,142), and Nordrhein-Westfalen (reach 405,772). These three regions account for the largest share of the active audience.
What other brands do Mountaineering fans also like?
Beyond Mountaineering itself, the audience over-indexes on Outdoor recreation (1.72×), Travel Adventures (3.04×), Outdoor enthusiast (3.2×), and Adventure (2.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mountaineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.