Rascasse Audience Intelligence

Mountaineering Audience in United States

A data profile of the people who buy, follow and care about Mountaineering in United States — modelled from more than twelve digital signal sources. Mountaineering has an estimated audience of 5,980,319 people in United States.

#82among Sport in United States#3361among Topic in United States#482in Sports

The average Mountaineering fan in United States is 37.8 years old, balanced, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Free climbing, Online shopping, Indoor climbing, with strongest over-indexing on Free climbing (14.25× the country average).

Demographically, the Mountaineering audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mountaineering fan in United States is balanced, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Free climbing.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mountaineering profile in United States.

Audience size
6M
in United States
Gender
45.8%♀
54.2% male
Age
37.8
average years
Country rank
#5723
Topic in United States
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mountaineering fans

45.8% are female, 54.2% are male, average age 37.8.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Mountaineering audience in United States
MetricValue
Female45.8%
Male54.2%
Average age37.8
Estimated audience size5,980,319
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Mountaineering audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Mountaineering audience comes from United States.

Worldwide audience distribution share by country for Mountaineering
CountryShare
United States16.7%
Japan12.4%
China11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mountaineering audience in United States is strongest.

Fig. 05

Top regions by affinity

Mountaineering fans by region: top regions in United States
#RegionReachAffinity×
01Washington~700K6.05×
02West Virginia~100K4.20×
03Vermont~30K2.57×
04Colorado~100K1.40×
05Alaska~20K1.34×
06Utah~70K1.29×
07Wyoming~10K1.28×
08Montana~20K1.16×
09Oregon~80K1.14×
10Idaho~30K1.05×
11California~700K1.01×
12Hawaii~30K0.99×
13New Hampshire~20K0.98×
14Washington, District of Columbia~20K0.97×
15Maine~20K0.89×
16North Carolina~200K0.88×
17Massachusetts~100K0.84×
18South Dakota~10K0.84×
19Pennsylvania~200K0.83×
20Maryland~80K0.83×
21Connecticut~50K0.83×
22Delaware~10K0.83×
23Virginia~100K0.82×
24Kentucky~60K0.82×
25New Jersey~100K0.80×
26Rhode Island~20K0.80×
27Nevada~50K0.79×
28Nebraska~20K0.79×
29New Mexico~20K0.79×
30Georgia~100K0.78×
31New York~300K0.77×
32Minnesota~70K0.77×
33Kansas~40K0.76×
34Missouri~70K0.74×
35Mississippi~40K0.74×
36Arizona~90K0.73×
37Arkansas~40K0.73×
38Tennessee~90K0.72×
39South Carolina~70K0.72×
40Iowa~30K0.71×
41Illinois~100K0.70×
42Ohio~100K0.68×
43Texas~300K0.67×
44Louisiana~50K0.67×
45Oklahoma~40K0.66×
46Indiana~70K0.65×
47Wisconsin~60K0.65×
48Alabama~50K0.65×
49Florida~300K0.63×
50Michigan~100K0.62×
Fig. 06

Affinity by region

Affinity by region — Mountaineering, United States
0.62×1.00×6.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mountaineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mountaineering audience
#·InterestCategoryAffinity×
01Traditional climbingSports16.25×
02Indoor climbingSports15.38×
03Free climbingSports14.25×
04Sport climbingSports6.95×
05Ski mountaineeringSports6.45×
06Backcountry skiingSports5.03×
07Minnesota WildSports4.91×
08Alpine skiingSports4.46×
09WaterfowlPets & Animals3.87×
10Duck huntingSports3.81×
11Winter sportSports3.50×
12Turkey huntingSports3.34×
13Landscape photographyTechnology & Electronics3.15×
14Outdoor enthusiastSports3.07×
15Nature photographyTechnology & Electronics2.96×
16National parkTravel & Leisure2.78×
17REIFashion & Accessoires2.69×
18Survival skillsPolitics & Society2.50×
19BoatingTravel & Leisure2.21×
20Online shoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mountaineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mountaineering audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.81×
Risk AppetiteTHRILL1.79×
Design AffinityPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mountaineering audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.82×
Need for SecurityCONSERVATISM0.84×
Price SensitivityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mountaineering have in United States?

Mountaineering has an estimated audience of 5,980,319 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Mountaineering fans?

45.8% of Mountaineering fans are female, 54.2% are male, with an average age of 37.8 years.

03

Which brands do Mountaineering fans like most?

Mountaineering fans show strongest brand affinity for Free climbing (14.25×), Online shopping (1.75×), and Indoor climbing (15.38×) over the country average.

04

Where do Mountaineering fans live in United States?

Mountaineering fans in United States are most concentrated in Washington (reach ~700K), California (reach ~700K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mountaineering fans also like?

Beyond Mountaineering itself, the audience over-indexes on Online shopping (1.75×), Indoor climbing (15.38×), Outdoor enthusiast (3.07×), and Alpine skiing (4.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Mountaineering audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountaineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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