Mountaineering Audience in United States

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Mountaineering has an estimated audience of 5,980,319 people in United States. 45.8% are female, 54.2% are male, average age 37.8. Top regions: Washington, California, Texas. Top brand affinities: Free climbing, Online shopping, Indoor climbing, Outdoor enthusiast, Alpine skiing.

The average Mountaineering fan in United States is 37.8 years old, balanced, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Free climbing, Online shopping, Indoor climbing, with strongest over-indexing on Free climbing (14.25× the country average). Demographically, the Mountaineering audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Mountaineering fans

Demographic split for Mountaineering audience in United States
MetricValue
Female45.8%
Male54.2%
Average age37.8
Estimated audience size5,980,319

Audience persona

The typical Mountaineering fan in United States is balanced, around 37.8 years old, with strong Risk Appetite tendencies and a notable affinity for Free climbing.

Top regions in United States

Top regions ranked by reach for Mountaineering in United States
RegionReachAffinity
Washington896,5337.47×
California752,8311.14×
Texas326,6540.64×
New York292,1190.87×
Florida217,3620.54×
Pennsylvania151,6550.75×
North Carolina148,4720.83×
Colorado148,1851.57×
West Virginia140,9585.06×
New Jersey125,9690.83×
Virginia117,2620.8×
Ohio114,8320.62×
Illinois111,1090.56×
Georgia106,0590.58×
Oregon86,7551.27×
Massachusetts82,2930.7×
Maryland77,3940.75×
Utah77,1131.44×
Missouri75,8100.79×
Michigan74,4000.48×
Tennessee73,4010.61×
Arizona70,3500.58×
Kentucky67,5610.9×
South Carolina54,0340.6×
Indiana51,9550.48×
Minnesota44,8360.52×
Wisconsin40,3370.45×
Vermont38,7253.69×
Nevada38,3900.66×
Alabama36,0800.43×
Connecticut35,6380.59×
Idaho34,6191.15×
Louisiana27,8590.36×
Oklahoma26,4340.4×
Arkansas23,3990.47×
Iowa22,0250.45×
Kansas21,8150.46×
Alaska21,3241.67×
New Hampshire21,3140.9×
Montana21,1981.28×
Washington, District of Columbia18,9011.05×
Mississippi17,7100.36×
New Mexico15,6470.52×
Maine14,9050.7×
Hawaii13,8900.54×
Wyoming12,4341.4×
Nebraska11,7970.39×
Rhode Island9,2460.49×
Delaware6,6780.4×
South Dakota6,4380.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mountaineering audience
BrandAffinityCategory
Free climbing14.25×Sports
Online shopping1.75×Shopping
Indoor climbing15.38×Sports
Outdoor enthusiast3.07×Sports
Alpine skiing4.46×Sports
Ski mountaineering6.45×Sports
Backcountry skiing5.03×Sports
Sport climbing6.95×Sports
Turkey hunting3.34×Sports
Duck hunting3.81×Sports
Winter sport3.5×Sports
REI2.69×Fashion & Accessoires
Survival skills2.5×Politics & Society
Nature photography2.96×Technology & Electronics
National park2.78×Travel & Leisure
Landscape photography3.15×Technology & Electronics
Waterfowl3.87×Pets & Animals
Boating2.21×Travel & Leisure
Traditional climbing16.25×Sports
Adventure1.64×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mountaineering audience
TraitClusterScore
Risk AppetiteTHRILL2.38
Luxury OrientationPREMIUM2.28
SustainabilityBALANCE2.01
PatriotismCONSERVATISM1.83
Sports ActivityPOWER1.81
TravellingTHRILL1.67

Worldwide distribution

Worldwide audience distribution share by country for Mountaineering
CountryShare
United States16.7%
Japan12.4%
China11.5%

See Mountaineering audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Mountaineering have in United States?

Mountaineering has an estimated audience of 5,980,319 people in United States, concentrated in Washington and California.

What is the gender split and age of Mountaineering fans?

45.8% of Mountaineering fans are female, 54.2% are male, with an average age of 37.8 years.

Which brands do Mountaineering fans like most?

Mountaineering fans show strongest brand affinity for Free climbing (14.25×), Online shopping (1.75×), and Indoor climbing (15.38×) over the country average.

Where do Mountaineering fans live in United States?

Mountaineering fans in United States are most concentrated in Washington (reach 896,533), California (reach 752,831), and Texas (reach 326,654). These three regions account for the largest share of the active audience.

What other brands do Mountaineering fans also like?

Beyond Mountaineering itself, the audience over-indexes on Online shopping (1.75×), Indoor climbing (15.38×), Outdoor enthusiast (3.07×), and Alpine skiing (4.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountaineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.