Backcountry skiing Audience in United States

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Backcountry skiing has an estimated audience of 13,253,367 people in United States. 43.1% are female, 56.9% are male, average age 34.9. Top regions: California, Colorado, New York. Top brand affinities: Natural rubber, Embroidery Library, Vocal harmony, Urban Outfitters, Governor of Michigan.

The average Backcountry skiing fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Colorado, New York. Top brand affinities include Natural rubber, Embroidery Library, Vocal harmony, with strongest over-indexing on Natural rubber (5.17× the country average). Demographically, the Backcountry skiing audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Backcountry skiing fans

Demographic split for Backcountry skiing audience in United States
MetricValue
Female43.1%
Male56.9%
Average age34.9
Estimated audience size13,253,367

Audience persona

The typical Backcountry skiing fan in United States is more male, around 34.9 years old, with strong Sports Activity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Backcountry skiing in United States
RegionReachAffinity
California794,5530.55×
Colorado709,0653.39×
New York501,3080.68×
Washington447,0571.68×
Utah333,1632.81×
Massachusetts308,2651.18×
Oregon225,7061.49×
Texas204,8600.18×
Alaska164,0305.79×
Pennsylvania157,0840.35×
Montana157,0104.27×
Idaho154,7652.33×
New Hampshire150,4842.88×
Michigan148,2390.43×
Vermont144,6036.21×
Illinois137,5130.31×
Florida134,5000.15×
New Jersey132,2520.39×
Minnesota127,6740.67×
Virginia109,7780.34×
Maine108,4902.29×
Wisconsin98,3000.49×
North Carolina97,8320.25×
Connecticut91,7420.69×
Ohio85,4860.21×
Arizona82,3940.3×
Nevada79,9330.62×
Georgia72,3220.18×
Maryland70,8720.31×
Wyoming63,4423.23×
Indiana44,6660.18×
New Mexico43,9760.66×
Tennessee43,0950.16×
Missouri39,4130.18×
South Carolina35,6560.18×
Rhode Island30,7720.73×
Kentucky27,8170.17×
Oklahoma27,1350.18×
West Virginia24,7090.4×
Alabama23,6950.13×
Louisiana23,1410.14×
Washington, District of Columbia22,6610.57×
Arkansas21,9660.2×
Kansas21,8310.21×
Iowa21,6670.2×
Nebraska20,8030.31×
Hawaii19,9020.35×
Mississippi16,9180.15×
North Dakota14,3710.53×
South Dakota12,9150.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Backcountry skiing audience
BrandAffinityCategory
Natural rubber5.17×Cars & Mobility
Embroidery Library35.29×Home & Garden
Vocal harmony8.74×Music & Radio
Urban Outfitters2.94×Shopping
Governor of Michigan11.02×Politics & Society
Bank account3.35×Business & Career
Mathcore9.52×Music & Radio
JDSU3.58×Business & Career
Grinch4.62×Movies & TV
Historic site4.75×Arts & Culture
Collectable1.76×Kids & Family
Home construction1.58×Home & Garden
Sailor5.36×Travel & Leisure
Goop5.86×Internet & Social Media
Cherish (group)11.87×Music & Radio
Pro-Ject4.36×Music & Radio
Hipster9.99×Politics & Society
Product design2.02×Business & Career
The Historian14.85×Literature
Alaska1.61×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Backcountry skiing audience
TraitClusterScore
Sports ActivityPOWER3.42
SustainabilityBALANCE3.28
Design AffinityPREMIUM2.28
Risk AppetiteTHRILL2.08
Luxury OrientationPREMIUM2.07
PatriotismCONSERVATISM1.86

Worldwide distribution

Worldwide audience distribution share by country for Backcountry skiing
CountryShare
United States28.0%
Japan10.8%
Germany8.2%

See Backcountry skiing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Backcountry skiing have in United States?

Backcountry skiing has an estimated audience of 13,253,367 people in United States, concentrated in California and Colorado.

What is the gender split and age of Backcountry skiing fans?

43.1% of Backcountry skiing fans are female, 56.9% are male, with an average age of 34.9 years.

Which brands do Backcountry skiing fans like most?

Backcountry skiing fans show strongest brand affinity for Natural rubber (5.17×), Embroidery Library (35.29×), and Vocal harmony (8.74×) over the country average.

Where do Backcountry skiing fans live in United States?

Backcountry skiing fans in United States are most concentrated in California (reach 794,553), Colorado (reach 709,065), and New York (reach 501,308). These three regions account for the largest share of the active audience.

What other brands do Backcountry skiing fans also like?

Beyond Backcountry skiing itself, the audience over-indexes on Embroidery Library (35.29×), Vocal harmony (8.74×), Urban Outfitters (2.94×), and Governor of Michigan (11.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Backcountry skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.