Rascasse Audience Intelligence

Backcountry skiing Audience in United States

A data profile of the people who buy, follow and care about Backcountry skiing in United States — modelled from more than twelve digital signal sources. Backcountry skiing has an estimated audience of 13,253,367 people in United States.

#38among Sport in United States#1783among Topic in United States#195in Sports

The average Backcountry skiing fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Colorado, New York.

Top brand affinities include Fischer (company), Alpine skiing, Draught beer, with strongest over-indexing on Fischer (company) (68.82× the country average).

Demographically, the Backcountry skiing audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Backcountry skiing fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Fischer (company).

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Backcountry skiing profile in United States.

Audience size
13.3M
in United States
Gender
43.1%♀
56.9% male
Age
34.9
average years
Country rank
#2679
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Backcountry skiing fans

43.1% are female, 56.9% are male, average age 34.9.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Backcountry skiing audience in United States
MetricValue
Female43.1%
Male56.9%
Average age34.9
Estimated audience size13,253,367
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Backcountry skiing audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3918%
40-4916%
50+14%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Backcountry skiing audience comes from United States.

Worldwide audience distribution share by country for Backcountry skiing
CountryShare
United States28.0%
Japan10.8%
Germany8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Backcountry skiing audience in United States is strongest.

Fig. 05

Top regions by affinity

Backcountry skiing fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~100K5.89×
02Alaska~100K4.64×
03Montana~100K3.40×
04Colorado~600K2.78×
05New Hampshire~100K2.62×
06Utah~300K2.32×
07Wyoming~40K2.13×
08Maine~100K2.08×
09Idaho~100K1.78×
10Washington~400K1.45×
11Massachusetts~400K1.37×
12Oregon~200K1.23×
13Rhode Island~40K0.88×
14South Dakota~30K0.87×
15Connecticut~100K0.84×
16Delaware~30K0.84×
17Mississippi~90K0.82×
18New Mexico~50K0.81×
19West Virginia~50K0.81×
20Washington, District of Columbia~30K0.81×
21Minnesota~200K0.80×
22Hawaii~50K0.80×
23Nevada~100K0.79×
24Nebraska~50K0.78×
25Arkansas~80K0.77×
26Kansas~80K0.74×
27Louisiana~100K0.73×
28Oklahoma~100K0.73×
29Alabama~100K0.72×
30Iowa~80K0.72×
31Kentucky~100K0.71×
32New York~500K0.70×
33California~1M0.66×
34Wisconsin~100K0.65×
35South Carolina~100K0.64×
36Michigan~200K0.62×
37Missouri~100K0.62×
38Tennessee~200K0.60×
39Indiana~100K0.59×
40Maryland~100K0.56×
41New Jersey~200K0.55×
42Pennsylvania~200K0.54×
43Arizona~100K0.53×
44Virginia~200K0.52×
45Georgia~200K0.48×
46North Carolina~200K0.48×
47Ohio~200K0.47×
48Illinois~200K0.46×
49Florida~300K0.36×
50Texas~400K0.32×
Fig. 06

Affinity by region

Affinity by region — Backcountry skiing, United States
0.32×1.00×5.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Backcountry skiing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Backcountry skiing audience
#·InterestCategoryAffinity×
01Fischer (company)Sports68.82×
02Jack WolfskinFashion & Accessoires21.67×
03Draught beerFood & Beverages13.71×
04Barbecue sauceFood & Beverages10.87×
05Alpine skiingSports9.32×
06Red Bull RacingSports8.57×
07Arc'teryxFashion & Accessoires8.28×
08Rory McIlroySports7.76×
09LPGASports7.58×
10Ski resortTravel & Leisure7.05×
11MSC CruisesTravel & Leisure6.76×
12Winter Olympic GamesSports5.59×
13The Open ChampionshipSports5.30×
14PatagoniaFashion & Accessoires4.99×
15Standup paddleboardingSports4.74×
16Backpacking (travel)Travel & Leisure4.42×
17Extreme sportSports4.33×
18Diaper bagKids & Family3.35×
19Planet FitnessSports2.93×
20Trader Joe'sShopping2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Backcountry skiing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Backcountry skiing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.85×
Risk AppetiteTHRILL2.47×
SustainabilityBALANCE2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Backcountry skiing audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.71×
Social Media UsageJOY0.82×
Convenience OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Backcountry skiing have in United States?

Backcountry skiing has an estimated audience of 13,253,367 people in United States, concentrated in California and Colorado.

02

What is the gender split and age of Backcountry skiing fans?

43.1% of Backcountry skiing fans are female, 56.9% are male, with an average age of 34.9 years.

03

Which brands do Backcountry skiing fans like most?

Backcountry skiing fans show strongest brand affinity for Fischer (company) (68.82×), Alpine skiing (9.32×), and Draught beer (13.71×) over the country average.

04

Where do Backcountry skiing fans live in United States?

Backcountry skiing fans in United States are most concentrated in California (reach ~1M), Colorado (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Backcountry skiing fans also like?

Beyond Backcountry skiing itself, the audience over-indexes on Alpine skiing (9.32×), Draught beer (13.71×), Ski resort (7.05×), and Rory McIlroy (7.76×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Backcountry skiing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Backcountry skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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