Barbecue sauce Audience in United States

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Barbecue sauce has an estimated audience of 2,391,505 people in United States. 44.4% are female, 55.6% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Duck hunting, Turkey hunting, Backcountry skiing, Kayak fishing, Bass fishing.

The average Barbecue sauce fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Duck hunting, Turkey hunting, Backcountry skiing, with strongest over-indexing on Duck hunting (14.45× the country average). Demographically, the Barbecue sauce audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Convenience Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Barbecue sauce fans

Demographic split for Barbecue sauce audience in United States
MetricValue
Female44.4%
Male55.6%
Average age36.9
Estimated audience size2,391,505

Audience persona

The typical Barbecue sauce fan in United States is more male, around 36.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Duck hunting.

Top regions in United States

Top regions ranked by reach for Barbecue sauce in United States
RegionReachAffinity
California217,5270.83×
Texas205,1341×
Florida167,5151.03×
New York132,1530.99×
Pennsylvania89,0081.11×
Illinois85,9211.08×
North Carolina85,2521.18×
Georgia82,8351.12×
Ohio78,4311.06×
Michigan73,0841.17×
New Jersey61,2341.01×
Virginia55,3730.95×
Indiana49,3381.13×
Tennessee48,2541.01×
Massachusetts47,5141.01×
Maryland47,2361.15×
Washington43,5750.91×
Arizona43,3960.89×
South Carolina42,8551.19×
Wisconsin40,9081.14×
Louisiana40,8681.33×
Alabama39,4311.18×
Minnesota38,8091.13×
Missouri36,3370.94×
Kentucky32,3461.08×
Oklahoma29,5021.11×
Colorado28,7620.76×
Connecticut26,9631.12×
Mississippi25,3061.28×
Oregon23,4040.85×
Arkansas22,8261.16×
Iowa21,2171.08×
Nevada19,0160.82×
Kansas18,1150.96×
Utah17,4060.81×
West Virginia11,9381.07×
New Mexico11,2930.94×
Nebraska10,5780.88×
New Hampshire10,1881.08×
Idaho9,9410.83×
Maine8,0520.94×
Rhode Island7,8021.02×
Hawaii7,7100.75×
Montana6,3050.95×
Delaware6,0760.92×
Washington, District of Columbia5,4840.76×
South Dakota4,6680.84×
North Dakota4,6340.94×
Alaska4,4670.87×
Vermont3,5870.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barbecue sauce audience
BrandAffinityCategory
Duck hunting14.45×Sports
Turkey hunting8.89×Sports
Backcountry skiing10.87×Sports
Kayak fishing11.71×Sports
Bass fishing7.4×Sports
Wakesurfing13.05×Sports
Windsurfing10.65×Sports
Whitewater kayaking24.09×Sports
Texas Roadhouse3.59×Food & Beverages
Smoked meat8.41×Food & Beverages
LongHorn Steakhouse5.77×Food & Beverages
Swimfin27.67×Sports
Professional Rodeo Cowboys Association13.14×Sports
Skatepark9.46×Sports
wildlife conservation15.99×Politics & Society
Freestyle skiing9.28×Sports
Backpacking (travel)5.71×Travel & Leisure
Big wave surfing18.48×Sports
Bodysurfing27.67×Sports
Online shopping1.55×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barbecue sauce audience
TraitClusterScore
Convenience OrientationPREMIUM1.63
SustainabilityBALANCE1.45
Luxury OrientationPREMIUM1.44
IndulgenceJOY1.4
Family OrientationCONSERVATISM1.32
Healthy LifestyleBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Barbecue sauce
CountryShare
United States25.5%
Italy7.7%
Pakistan6.5%

See Barbecue sauce audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Barbecue sauce have in United States?

Barbecue sauce has an estimated audience of 2,391,505 people in United States, concentrated in California and Texas.

What is the gender split and age of Barbecue sauce fans?

44.4% of Barbecue sauce fans are female, 55.6% are male, with an average age of 36.9 years.

Which brands do Barbecue sauce fans like most?

Barbecue sauce fans show strongest brand affinity for Duck hunting (14.45×), Turkey hunting (8.89×), and Backcountry skiing (10.87×) over the country average.

Where do Barbecue sauce fans live in United States?

Barbecue sauce fans in United States are most concentrated in California (reach 217,527), Texas (reach 205,134), and Florida (reach 167,515). These three regions account for the largest share of the active audience.

What other brands do Barbecue sauce fans also like?

Beyond Barbecue sauce itself, the audience over-indexes on Turkey hunting (8.89×), Backcountry skiing (10.87×), Kayak fishing (11.71×), and Bass fishing (7.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbecue sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.