Rascasse Audience Intelligence

Barbecue sauce Audience in United States

A data profile of the people who buy, follow and care about Barbecue sauce in United States — modelled from more than twelve digital signal sources. Barbecue sauce has an estimated audience of 2,391,505 people in United States.

#24among Spice in United States#5758among Topic in United States#751in Food & Beverages

The average Barbecue sauce fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Duck hunting, Turkey hunting, Backcountry skiing, with strongest over-indexing on Duck hunting (14.45× the country average).

Demographically, the Barbecue sauce audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barbecue sauce fan in United States is more male, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Duck hunting.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barbecue sauce profile in United States.

Audience size
2.4M
in United States
Gender
44.4%♀
55.6% male
Age
36.9
average years
Country rank
#12333
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barbecue sauce fans

44.4% are female, 55.6% are male, average age 36.9.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Barbecue sauce audience in United States
MetricValue
Female44.4%
Male55.6%
Average age36.9
Estimated audience size2,391,505
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Barbecue sauce audience in United States
Age bracketShare%
16-1930%
20-2917%
30-3916%
40-4919%
50+18%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Barbecue sauce audience comes from United States.

Worldwide audience distribution share by country for Barbecue sauce
CountryShare
United States25.5%
Italy7.7%
Pakistan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barbecue sauce audience in United States is strongest.

Fig. 05

Top regions by affinity

Barbecue sauce fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~40K1.34×
02Mississippi~30K1.30×
03Alabama~40K1.28×
04Illinois~100K1.20×
05North Carolina~80K1.15×
06Michigan~70K1.15×
07South Carolina~40K1.15×
08Wisconsin~40K1.14×
09Arkansas~20K1.12×
10Iowa~20K1.12×
11Indiana~50K1.10×
12Oklahoma~30K1.10×
13West Virginia~10K1.10×
14Kentucky~30K1.08×
15Georgia~80K1.07×
16Ohio~80K1.07×
17Maryland~40K1.07×
18Connecticut~30K1.07×
19Minnesota~40K1.06×
20Pennsylvania~80K1.05×
21Tennessee~50K1.03×
22Rhode Island~8K1.03×
23New Hampshire~10K1.02×
24Missouri~40K1.01×
25Nebraska~10K1.00×
26Montana~6K0.98×
27South Dakota~5K0.98×
28North Dakota~5K0.98×
29Florida~200K0.97×
30Kansas~20K0.97×
31Maine~8K0.97×
32Delaware~6K0.96×
33Virginia~50K0.94×
34Massachusetts~40K0.94×
35Alaska~5K0.94×
36Vermont~4K0.94×
37Texas~200K0.92×
38New Jersey~60K0.92×
39New Mexico~10K0.92×
40New York~100K0.91×
41Idaho~10K0.90×
42Washington~40K0.86×
43Arizona~40K0.85×
44Oregon~20K0.85×
45Nevada~20K0.85×
46Hawaii~9K0.83×
47Washington, District of Columbia~6K0.83×
48Utah~20K0.82×
49California~200K0.80×
50Colorado~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Barbecue sauce, United States
0.75×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barbecue sauce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barbecue sauce audience
#·InterestCategoryAffinity×
01SwimfinSports27.67×
02BodysurfingSports27.67×
03Whitewater kayakingSports24.09×
04Big wave surfingSports18.48×
05wildlife conservationPolitics & Society15.99×
06Duck huntingSports14.45×
07Professional Rodeo Cowboys AssociationSports13.14×
08WakesurfingSports13.05×
09Kayak fishingSports11.71×
10Backcountry skiingSports10.87×
11WindsurfingSports10.65×
12SkateparkSports9.46×
13Freestyle skiingSports9.28×
14Turkey huntingSports8.89×
15Smoked meatFood & Beverages8.41×
16Bass fishingSports7.40×
17LongHorn SteakhouseFood & Beverages5.77×
18Backpacking (travel)Travel & Leisure5.71×
19Texas RoadhouseFood & Beverages3.59×
20Online shoppingShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barbecue sauce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barbecue sauce audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.78×
PatriotismCONSERVATISM1.68×
TravellingTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barbecue sauce audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.90×
CreativityOPEN0.91×
TraditionCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barbecue sauce have in United States?

Barbecue sauce has an estimated audience of 2,391,505 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Barbecue sauce fans?

44.4% of Barbecue sauce fans are female, 55.6% are male, with an average age of 36.9 years.

03

Which brands do Barbecue sauce fans like most?

Barbecue sauce fans show strongest brand affinity for Duck hunting (14.45×), Turkey hunting (8.89×), and Backcountry skiing (10.87×) over the country average.

04

Where do Barbecue sauce fans live in United States?

Barbecue sauce fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Barbecue sauce fans also like?

Beyond Barbecue sauce itself, the audience over-indexes on Turkey hunting (8.89×), Backcountry skiing (10.87×), Kayak fishing (11.71×), and Bass fishing (7.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Barbecue sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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