Vanilla Audience in United States

Vanilla has an estimated audience of 8,641,024 people in United States. 75.8% are female, 24.2% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Circle K, Enterprise Rent-A-Car.

The average Vanilla fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (6.02× the country average). Demographically, the Vanilla audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Vanilla fans

Demographic split for Vanilla audience in United States
MetricValue
Female75.8%
Male24.2%
Average age39.9
Estimated audience size8,641,024

Audience persona

The typical Vanilla fan in United States is more female, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Vanilla in United States
RegionReachAffinity
California1,088,4981.15×
Texas856,4151.15×
Florida791,2281.35×
New York565,5611.17×
Pennsylvania306,4541.05×
Illinois301,5951.05×
Georgia293,7621.1×
North Carolina274,6101.06×
Ohio263,9550.99×
Michigan243,7701.08×
New Jersey232,3751.06×
Virginia231,9401.1×
Washington192,3181.11×
Maryland178,8501.2×
Tennessee178,3841.03×
Massachusetts169,1660.99×
Indiana164,8351.04×
Arizona163,0000.92×
Missouri142,1761.02×
South Carolina124,2400.96×
Louisiana121,2941.09×
Colorado119,9480.88×
Alabama119,0540.99×
Minnesota116,0560.94×
Wisconsin111,0020.85×
Kentucky110,2921.02×
Oklahoma106,3961.11×
Oregon105,6831.07×
Connecticut87,5851.01×
Nevada80,2870.96×
Arkansas76,4961.07×
Mississippi75,1891.06×
Utah72,0770.93×
Kansas65,6590.96×
Iowa64,2880.9×
West Virginia43,0231.07×
Nebraska40,7850.94×
Hawaii40,7391.1×
New Mexico38,9310.9×
Idaho37,4980.87×
Maine31,0321×
New Hampshire30,0900.88×
Washington, District of Columbia25,3840.98×
Rhode Island24,9150.91×
Delaware23,5700.99×
Montana19,4810.81×
South Dakota16,8350.84×
Alaska15,8570.86×
North Dakota14,2940.81×
Vermont13,5980.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vanilla audience
BrandAffinityCategory
Google Maps6.02×Internet & Social Media
Capital One5.51×Business & Career
Indeed.com5.62×Business & Career
Circle K6.61×Shopping
Enterprise Rent-A-Car5.6×Cars & Mobility
Google News5.38×News
Beetlejuice3.89×Movies & TV
AccuWeather5.06×Home & Garden
Apple Store6.04×Shopping
Khan Academy6.23×Business & Career
DeviantArt5.08×Internet & Social Media
Diane Keaton4.23×Movies & TV
MSN2.64×News
DuckDuckGo5.79×Internet & Social Media
Billy Bob Thornton5.5×Movies & TV
Kendra Scott6.61×Fashion & Accessoires
CarGurus3.62×Cars & Mobility
Jollibee6.61×Food & Beverages
Nicole Kidman5.51×Movies & TV
ICloud5.59×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vanilla audience
TraitClusterScore
Price SensitivityPREMIUM1.29
IndulgenceJOY1.26
Healthy LifestyleBALANCE1.25
CreativityOPEN1.19
Urban LifestyleOPEN1.1
TravellingTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Vanilla
CountryShare
United States23.6%
United Kingdom4.9%
Taiwan4.7%

See Vanilla audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Vanilla have in United States?

Vanilla has an estimated audience of 8,641,024 people in United States, concentrated in California and Texas.

What is the gender split and age of Vanilla fans?

75.8% of Vanilla fans are female, 24.2% are male, with an average age of 39.9 years.

Which brands do Vanilla fans like most?

Vanilla fans show strongest brand affinity for Google Maps (6.02×), Capital One (5.51×), and Indeed.com (5.62×) over the country average.

Where do Vanilla fans live in United States?

Vanilla fans in United States are most concentrated in California (reach 1,088,498), Texas (reach 856,415), and Florida (reach 791,228). These three regions account for the largest share of the active audience.

What other brands do Vanilla fans also like?

Beyond Vanilla itself, the audience over-indexes on Capital One (5.51×), Indeed.com (5.62×), Circle K (6.61×), and Enterprise Rent-A-Car (5.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vanilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.