Vanilla Audience in Germany
Vanilla has an estimated audience of 533,283 people in Germany. 73.9% are female, 26.1% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Artistic inspiration, Goes, Clogging, Progressive rock.
The average Vanilla fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Artistic inspiration, Goes, with strongest over-indexing on Rossmann (1.51× the country average). Demographically, the Vanilla audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Vanilla fans
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 36.7 |
| Estimated audience size | 533,283 |
Audience persona
The typical Vanilla fan in Germany is more female, around 36.7 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,843 | 1.05× |
| Bayern | 84,023 | 0.98× |
| Baden-Württemberg | 72,070 | 0.99× |
| Niedersachsen | 55,644 | 1.07× |
| Hessen | 39,078 | 0.96× |
| Sachsen | 27,358 | 1.05× |
| Rheinland-Pfalz | 26,244 | 0.98× |
| Berlin | 23,814 | 1× |
| Schleswig-Holstein | 20,993 | 1.1× |
| Brandenburg | 15,777 | 0.95× |
| Sachsen-Anhalt | 13,515 | 0.98× |
| Hamburg | 13,372 | 1.11× |
| Thüringen | 13,131 | 0.97× |
| Mecklenburg-Vorpommern | 9,473 | 0.93× |
| Saarland | 5,800 | 0.89× |
| Bremen | 4,531 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.51× | Shopping |
| Artistic inspiration | 2.28× | Arts & Culture |
| Goes | 1.59× | Travel & Leisure |
| Clogging | 16.66× | Music & Radio |
| Progressive rock | 2.15× | Music & Radio |
| Israel | 2.57× | Travel & Leisure |
| Natural rubber | 2.94× | Cars & Mobility |
| Mothercare | 1.94× | Kids & Family |
| KLIX (AM) | 2.4× | Music & Radio |
| KLOS | 11.46× | Music & Radio |
| Este, Veneto | 1.92× | Travel & Leisure |
| Eco Friendly Living | 2.82× | Home & Garden |
| Waterford | 12.5× | Travel & Leisure |
| Sixx | 1.96× | Movies & TV |
| Fatteh | 6.31× | Food & Beverages |
| Samanyolu Haber | 2.39× | Movies & TV |
| Ion Iliescu | 4.63× | Politics & Society |
| N'Golo Kanté | 2.86× | Sports |
| Lindy Hop | 4.47× | Music & Radio |
| Kotka | 10.85× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.84 |
| Healthy Lifestyle | BALANCE | 1.82 |
| Pet Ownership | JOY | 1.68 |
| Design Affinity | PREMIUM | 1.67 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Sports Activity | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 4.9% |
| Taiwan | 4.7% |
See Vanilla audiences in other countries
More Spice audiences in Germany
Frequently asked questions
How many fans does Vanilla have in Germany?
Vanilla has an estimated audience of 533,283 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vanilla fans?
73.9% of Vanilla fans are female, 26.1% are male, with an average age of 36.7 years.
Which brands do Vanilla fans like most?
Vanilla fans show strongest brand affinity for Rossmann (1.51×), Artistic inspiration (2.28×), and Goes (1.59×) over the country average.
Where do Vanilla fans live in Germany?
Vanilla fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,843), Bayern (reach 84,023), and Baden-Württemberg (reach 72,070). These three regions account for the largest share of the active audience.
What other brands do Vanilla fans also like?
Beyond Vanilla itself, the audience over-indexes on Artistic inspiration (2.28×), Goes (1.59×), Clogging (16.66×), and Progressive rock (2.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vanilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.