Rascasse Audience Intelligence

Vanilla Audience in Germany

A data profile of the people who buy, follow and care about Vanilla in Germany — modelled from more than twelve digital signal sources. Vanilla has an estimated audience of 533,283 people in Germany.

#9among Spice in Germany#4510among Topic in Germany#527in Food & Beverages

The average Vanilla fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cornetto (ice cream), Beck, Mövenpick Ice Cream, with strongest over-indexing on Cornetto (ice cream) (24.88× the country average).

Demographically, the Vanilla audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vanilla fan in Germany is more female, around 36.7 years old, with strong Indulgence tendencies and a notable affinity for Cornetto (ice cream).

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vanilla profile in Germany.

Audience size
533K
in Germany
Gender
73.9%♀
26.1% male
Age
36.7
average years
Country rank
#11143
Topic in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vanilla fans

73.9% are female, 26.1% are male, average age 36.7.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Vanilla audience in Germany
MetricValue
Female73.9%
Male26.1%
Average age36.7
Estimated audience size533,283
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Vanilla audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4921%
50+14%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Vanilla audience comes from Germany.

Worldwide audience distribution share by country for Vanilla
CountryShare
United States23.6%
United Kingdom4.9%
Taiwan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vanilla audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vanilla fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~80K1.08×
02Schleswig-Holstein~20K1.07×
03Hamburg~10K1.06×
04Niedersachsen~50K1.05×
05Bremen~5K1.04×
06Sachsen~30K1.03×
07Nordrhein-Westfalen~100K1.01×
08Thüringen~10K1.01×
09Sachsen-Anhalt~10K1.00×
10Hessen~40K0.99×
11Rheinland-Pfalz~30K0.99×
12Berlin~20K0.99×
13Brandenburg~20K0.96×
14Mecklenburg-Vorpommern~10K0.96×
15Bayern~80K0.94×
16Saarland~6K0.91×
Fig. 06

Affinity by region

Affinity by region — Vanilla, Germany
0.91×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vanilla audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vanilla audience
#·InterestCategoryAffinity×
01Mövenpick Ice CreamFood & Beverages33.42×
02Cornetto (ice cream)Food & Beverages24.88×
03PopsicleFood & Beverages20.00×
04Nina Ricci (brand)Fashion & Accessoires20.00×
05Ice cream cakeFood & Beverages19.44×
06Jeff BeckMusic & Radio17.44×
07Häagen-DazsFood & Beverages13.64×
08AdvocaatFood & Beverages13.16×
09BeckMusic & Radio11.90×
10Elsa PatakyMovies & TV7.05×
11Chocolate brownieFood & Beverages6.53×
12Non-alcoholic beverageFood & Beverages5.08×
13ConfectioneryFood & Beverages3.08×
14VolunteeringPolitics & Society2.54×
15FocusNews2.37×
16DessertsFood & Beverages2.28×
17ZaraShopping2.13×
18RyanairTravel & Leisure2.12×
19TagesschauMovies & TV2.10×
20Netto Marken-DiscountShopping1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vanilla audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vanilla audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.67×
Convenience OrientationPREMIUM1.57×
Pet OwnershipJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vanilla audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
PatriotismCONSERVATISM0.82×
Career OrientationPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vanilla have in Germany?

Vanilla has an estimated audience of 533,283 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vanilla fans?

73.9% of Vanilla fans are female, 26.1% are male, with an average age of 36.7 years.

03

Which brands do Vanilla fans like most?

Vanilla fans show strongest brand affinity for Cornetto (ice cream) (24.88×), Beck (11.9×), and Mövenpick Ice Cream (33.42×) over the country average.

04

Where do Vanilla fans live in Germany?

Vanilla fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Vanilla fans also like?

Beyond Vanilla itself, the audience over-indexes on Beck (11.9×), Mövenpick Ice Cream (33.42×), Chocolate brownie (6.53×), and Advocaat (13.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spice audiences in Germany

See Vanilla audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vanilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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