Honey Audience in Germany

Demographics of Honey fans

Audience persona

The typical Honey fan in Germany is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for FRITZ!Box.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Honey audiences in other countries

• Honey — United States
• Honey — United Kingdom
• Honey — France
• Honey — Italy
• Honey — Spain
• Honey — Brazil
• Honey — Japan
• Honey — South Korea
• Honey — India

More Spice audiences in Germany

• Sugar (4,327,880)
• Herb (2,231,227)
• Safran (1,086,397)
• Olive oil (1,054,859)
• Vanilla extract (600,582)

Frequently asked questions

How many fans does Honey have in Germany?

Honey has an estimated audience of 1,477,725 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Honey fans?

64.3% of Honey fans are female, 35.7% are male, with an average age of 41.2 years.

Which brands do Honey fans like most?

Honey fans show strongest brand affinity for FRITZ!Box (3.67×), Manuka honey (5.58×), and Lieferando.de (1.78×) over the country average.

Where do Honey fans live in Germany?

Honey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 357,051), Bayern (reach 273,490), and Baden-Württemberg (reach 242,267). These three regions account for the largest share of the active audience.

What other brands do Honey fans also like?

Beyond Honey itself, the audience over-indexes on Manuka honey (5.58×), Lieferando.de (1.78×), Edeka (1.59×), and Netto Marken-Discount (1.57×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Honey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.