Rascasse Audience Intelligence

Honey bee Audience in Germany

A data profile of the people who buy, follow and care about Honey bee in Germany — modelled from more than twelve digital signal sources. Honey bee has an estimated audience of 876,164 people in Germany.

#3416among Topic in Germany#152in Pets & Animals

The average Honey bee fan in Germany is 45.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Hamburg, Niedersachsen.

Top brand affinities include Beekeeping, Manuka honey, Beekeeper, with strongest over-indexing on Beekeeping (39.13× the country average).

Demographically, the Honey bee audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Honey bee fan in Germany is more female, around 45.8 years old, with strong Spirituality tendencies and a notable affinity for Beekeeping.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honey bee profile in Germany.

Audience size
876K
in Germany
Gender
62.0%♀
38.0% male
Age
45.8
average years
Country rank
#7299
Topic in Germany
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Honey bee fans

62.0% are female, 38.0% are male, average age 45.8.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Honey bee audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age45.8
Estimated audience size876,164
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Honey bee audience in Germany
Age bracketShare%
16-197%
20-2912%
30-3920%
40-4926%
50+35%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Honey bee audience comes from Germany.

Worldwide audience distribution share by country for Honey bee
CountryShare
United States28.0%
United Kingdom5.8%
Italy3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honey bee audience in Germany is strongest.

Fig. 05

Top regions by affinity

Honey bee fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K5.75×
02Schleswig-Holstein~50K1.52×
03Niedersachsen~90K1.09×
04Bremen~7K0.95×
05Thüringen~20K0.90×
06Mecklenburg-Vorpommern~20K0.90×
07Saarland~10K0.90×
08Sachsen-Anhalt~20K0.86×
09Brandenburg~20K0.83×
10Sachsen~30K0.81×
11Hessen~50K0.78×
12Rheinland-Pfalz~30K0.78×
13Berlin~30K0.78×
14Bayern~90K0.65×
15Baden-Württemberg~80K0.65×
16Nordrhein-Westfalen~100K0.63×
Fig. 06

Affinity by region

Affinity by region — Honey bee, Germany
0.63×1.00×5.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honey bee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honey bee audience
#·InterestCategoryAffinity×
01BeekeepingHome & Garden39.13×
02Royal jellyHealth37.50×
03BeekeeperFood & Beverages24.31×
04NectarShopping21.06×
05Manuka honeyFood & Beverages17.34×
06BeeswaxFood & Beverages16.44×
07PropolisHealth12.19×
08BeePets & Animals9.04×
09HoneyFood & Beverages7.57×
10Electronic data interchangeTechnology & Electronics4.44×
11ButtinetteHome & Garden3.70×
12Obedience schoolPets & Animals2.68×
13QVCMovies & TV2.62×
14Shop ApothekeShopping2.58×
15BauhausShopping2.49×
16Müller (company)Food & Beverages2.13×
17WikipediaInternet & Social Media2.10×
18TagesschauMovies & TV2.02×
19RossmannShopping1.89×
20Obi (store)Shopping1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honey bee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honey bee audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.90×
Convenience OrientationPREMIUM1.70×
Community OrientationOPEN1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honey bee audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
Luxury OrientationPREMIUM0.76×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honey bee have in Germany?

Honey bee has an estimated audience of 876,164 people in Germany, concentrated in Nordrhein-Westfalen and Hamburg.

02

What is the gender split and age of Honey bee fans?

62.0% of Honey bee fans are female, 38.0% are male, with an average age of 45.8 years.

03

Which brands do Honey bee fans like most?

Honey bee fans show strongest brand affinity for Beekeeping (39.13×), Manuka honey (17.34×), and Beekeeper (24.31×) over the country average.

04

Where do Honey bee fans live in Germany?

Honey bee fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Hamburg (reach ~100K), and Niedersachsen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Honey bee fans also like?

Beyond Honey bee itself, the audience over-indexes on Manuka honey (17.34×), Beekeeper (24.31×), Bee (9.04×), and Bauhaus (2.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Honey bee audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Honey bee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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