Honey bee Audience in Germany
Honey bee has an estimated audience of 876,164 people in Germany. 62.0% are female, 38.0% are male, average age 45.8. Top regions: Hamburg, Nordrhein-Westfalen, Bayern. Top brand affinities: Beekeeping, Manuka honey, Beekeeper, Natural World, Bee.
The average Honey bee fan in Germany is 45.8 years old, more female, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Nordrhein-Westfalen, Bayern. Top brand affinities include Beekeeping, Manuka honey, Beekeeper, with strongest over-indexing on Beekeeping (39.13× the country average). Demographically, the Honey bee audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Honey bee fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 45.8 |
| Estimated audience size | 876,164 |
Audience persona
The typical Honey bee fan in Germany is more female, around 45.8 years old, with strong Sustainability tendencies and a notable affinity for Beekeeping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 125,662 | 6.35× |
| Nordrhein-Westfalen | 113,001 | 0.59× |
| Bayern | 86,651 | 0.62× |
| Niedersachsen | 77,405 | 0.91× |
| Baden-Württemberg | 72,783 | 0.61× |
| Schleswig-Holstein | 51,550 | 1.64× |
| Hessen | 50,087 | 0.75× |
| Sachsen | 32,404 | 0.75× |
| Berlin | 29,912 | 0.76× |
| Rheinland-Pfalz | 29,521 | 0.67× |
| Brandenburg | 18,853 | 0.69× |
| Thüringen | 17,430 | 0.78× |
| Sachsen-Anhalt | 13,875 | 0.61× |
| Mecklenburg-Vorpommern | 13,044 | 0.78× |
| Saarland | 6,797 | 0.63× |
| Bremen | 6,475 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beekeeping | 39.13× | Home & Garden |
| Manuka honey | 17.34× | Food & Beverages |
| Beekeeper | 24.31× | Food & Beverages |
| Natural World | 4.12× | Fashion & Accessoires |
| Bee | 9.04× | Pets & Animals |
| Bauhaus | 2.49× | Shopping |
| Tagesschau | 2.02× | Movies & TV |
| Honey | 7.57× | Food & Beverages |
| Royal jelly | 37.5× | Health |
| Nectar | 21.06× | Shopping |
| Wikipedia | 2.1× | Internet & Social Media |
| Electronic data interchange | 4.44× | Technology & Electronics |
| Wetter.com | 1.98× | Home & Garden |
| Obi (store) | 1.69× | Shopping |
| Buttinette | 3.7× | Home & Garden |
| QVC | 2.62× | Movies & TV |
| Rossmann | 1.89× | Shopping |
| Shop Apotheke | 2.58× | Shopping |
| Propolis | 12.19× | Health |
| Beeswax | 16.44× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.85 |
| Healthy Lifestyle | BALANCE | 1.77 |
| Tradition | CONSERVATISM | 1.76 |
| DIY Mentality | THRILL | 1.69 |
| Pet Ownership | JOY | 1.68 |
| Spirituality | BALANCE | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 5.8% |
| Italy | 3.6% |
See Honey bee audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Honey bee have in Germany?
Honey bee has an estimated audience of 876,164 people in Germany, concentrated in Hamburg and Nordrhein-Westfalen.
What is the gender split and age of Honey bee fans?
62.0% of Honey bee fans are female, 38.0% are male, with an average age of 45.8 years.
Which brands do Honey bee fans like most?
Honey bee fans show strongest brand affinity for Beekeeping (39.13×), Manuka honey (17.34×), and Beekeeper (24.31×) over the country average.
Where do Honey bee fans live in Germany?
Honey bee fans in Germany are most concentrated in Hamburg (reach 125,662), Nordrhein-Westfalen (reach 113,001), and Bayern (reach 86,651). These three regions account for the largest share of the active audience.
What other brands do Honey bee fans also like?
Beyond Honey bee itself, the audience over-indexes on Manuka honey (17.34×), Beekeeper (24.31×), Natural World (4.12×), and Bee (9.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Honey bee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.