Bee Audience in Germany
Bee has an estimated audience of 1,522,346 people in Germany. 59.2% are female, 40.8% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beekeeper, Satire, Western Union, Cat food, Pets.
The average Bee fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beekeeper, Satire, Western Union, with strongest over-indexing on Beekeeper (22.87× the country average). Demographically, the Bee audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Bee fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 40.4 |
| Estimated audience size | 1,522,346 |
Audience persona
The typical Bee fan in Germany is more female, around 40.4 years old, with strong Pet Ownership tendencies and a notable affinity for Beekeeper.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 376,440 | 1.13× |
| Bayern | 258,702 | 1.06× |
| Baden-Württemberg | 214,447 | 1.03× |
| Niedersachsen | 156,978 | 1.06× |
| Hessen | 106,413 | 0.92× |
| Sachsen | 86,123 | 1.15× |
| Rheinland-Pfalz | 78,519 | 1.03× |
| Schleswig-Holstein | 58,354 | 1.07× |
| Berlin | 52,430 | 0.77× |
| Brandenburg | 46,153 | 0.98× |
| Thüringen | 42,759 | 1.1× |
| Sachsen-Anhalt | 41,491 | 1.05× |
| Hamburg | 27,812 | 0.81× |
| Mecklenburg-Vorpommern | 27,264 | 0.94× |
| Saarland | 19,364 | 1.04× |
| Bremen | 11,283 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beekeeper | 22.87× | Food & Beverages |
| Satire | 4.87× | Literature |
| Western Union | 3.99× | Business & Career |
| Cat food | 3.18× | Pets & Animals |
| Pets | 1.62× | Pets & Animals |
| Tagesschau | 1.71× | Movies & TV |
| Family | 1.71× | Kids & Family |
| Spiegel Online | 1.8× | News |
| Vacations | 2.35× | Travel & Leisure |
| Self care | 2.78× | Health |
| Netto Marken-Discount | 1.77× | Shopping |
| German television comedy | 4.23× | Movies & TV |
| Westdeutscher Rundfunk | 2.74× | Movies & TV |
| Succulent plant | 3.61× | Home & Garden |
| Stuttgart | 2.39× | Travel & Leisure |
| Hairstyle | 2.29× | Beauty & Wellness |
| Automobiles | 1.5× | Cars & Mobility |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Hygiene | 2.34× | Beauty & Wellness |
| Airbnb | 1.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.79 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Healthy Lifestyle | BALANCE | 1.43 |
| Sustainability | BALANCE | 1.42 |
| Indulgence | JOY | 1.35 |
| Community Orientation | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| United Kingdom | 8.8% |
| France | 3.4% |
See Bee audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bee have in Germany?
Bee has an estimated audience of 1,522,346 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bee fans?
59.2% of Bee fans are female, 40.8% are male, with an average age of 40.4 years.
Which brands do Bee fans like most?
Bee fans show strongest brand affinity for Beekeeper (22.87×), Satire (4.87×), and Western Union (3.99×) over the country average.
Where do Bee fans live in Germany?
Bee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 376,440), Bayern (reach 258,702), and Baden-Württemberg (reach 214,447). These three regions account for the largest share of the active audience.
What other brands do Bee fans also like?
Beyond Bee itself, the audience over-indexes on Satire (4.87×), Western Union (3.99×), Cat food (3.18×), and Pets (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.