Bee Audience in Germany
Bee has an estimated audience of 1,522,346 people in Germany. 59.2% are female, 40.8% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Picnic, Stradivarius, Combat sport, Progressive rock, Este, Veneto.
The average Bee fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Picnic, Stradivarius, Combat sport, with strongest over-indexing on Picnic (9.24× the country average). Demographically, the Bee audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Bee fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 40.4 |
| Estimated audience size | 1,522,346 |
Audience persona
The typical Bee fan in Germany is more female, around 40.4 years old, with strong Pet Ownership tendencies and a notable affinity for Picnic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 376,440 | 1.13× |
| Bayern | 258,702 | 1.06× |
| Baden-Württemberg | 214,447 | 1.03× |
| Niedersachsen | 156,978 | 1.06× |
| Hessen | 106,413 | 0.92× |
| Sachsen | 86,123 | 1.15× |
| Rheinland-Pfalz | 78,519 | 1.03× |
| Schleswig-Holstein | 58,354 | 1.07× |
| Berlin | 52,430 | 0.77× |
| Brandenburg | 46,153 | 0.98× |
| Thüringen | 42,759 | 1.1× |
| Sachsen-Anhalt | 41,491 | 1.05× |
| Hamburg | 27,812 | 0.81× |
| Mecklenburg-Vorpommern | 27,264 | 0.94× |
| Saarland | 19,364 | 1.04× |
| Bremen | 11,283 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Picnic | 9.24× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| Combat sport | 1.66× | Sports |
| Progressive rock | 1.75× | Music & Radio |
| Este, Veneto | 2.52× | Travel & Leisure |
| Buying and Selling Real Estate | 6.93× | Home & Garden |
| Ho, Ghana | 4.35× | Travel & Leisure |
| Škoda Kodiaq | 1.78× | Cars & Mobility |
| Israel | 1.66× | Travel & Leisure |
| Snow White (Fables) | 1.93× | Literature |
| Racing | 1.52× | Cars & Mobility |
| Annie Hall | 7.78× | Movies & TV |
| KLIX (AM) | 1.77× | Music & Radio |
| Kodi (software) | 2.02× | Technology & Electronics |
| Bank account | 1.85× | Business & Career |
| Home Delivery | 1.7× | Food & Beverages |
| Japanese domestic market | 2.86× | Politics & Society |
| Volvo V60 | 2.86× | Cars & Mobility |
| Faun (band) | 2.57× | Music & Radio |
| Mohamed Salah | 2.04× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.79 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Healthy Lifestyle | BALANCE | 1.43 |
| Sustainability | BALANCE | 1.42 |
| Indulgence | JOY | 1.35 |
| Community Orientation | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| United Kingdom | 8.8% |
| France | 3.4% |
See Bee audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bee have in Germany?
Bee has an estimated audience of 1,522,346 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bee fans?
59.2% of Bee fans are female, 40.8% are male, with an average age of 40.4 years.
Which brands do Bee fans like most?
Bee fans show strongest brand affinity for Picnic (9.24×), Stradivarius (1.97×), and Combat sport (1.66×) over the country average.
Where do Bee fans live in Germany?
Bee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 376,440), Bayern (reach 258,702), and Baden-Württemberg (reach 214,447). These three regions account for the largest share of the active audience.
What other brands do Bee fans also like?
Beyond Bee itself, the audience over-indexes on Stradivarius (1.97×), Combat sport (1.66×), Progressive rock (1.75×), and Este, Veneto (2.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.