Bee Audience in Germany
A data profile of the people who buy, follow and care about Bee in Germany — modelled from more than twelve digital signal sources. Bee has an estimated audience of 1,522,346 people in Germany.
The average Bee fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Beekeeper, Tagesschau, Nature, with strongest over-indexing on Beekeeper (22.93× the country average).
Demographically, the Bee audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bee fan in Germany is more female, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Beekeeper.
At a glance
The key figures that characterise the Bee profile in Germany.
Search interest · 12-month trend
Demographics of Bee fans
59.2% are female, 40.8% are male, average age 40.4.
Gender split
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 40.4 |
| Estimated audience size | 1,522,346 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Bee audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.7% |
| United Kingdom | 8.8% |
| France | 3.4% |
Geography
Where the Bee audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~50K | 1.61× | |
| 02 | Brandenburg | ~50K | 1.13× | |
| 03 | Sachsen | ~80K | 1.07× | |
| 04 | Nordrhein-Westfalen | ~400K | 1.06× | |
| 05 | Thüringen | ~40K | 1.06× | |
| 06 | Rheinland-Pfalz | ~80K | 1.05× | |
| 07 | Berlin | ~70K | 1.04× | |
| 08 | Saarland | ~20K | 1.02× | |
| 09 | Hessen | ~100K | 1.00× | |
| 10 | Schleswig-Holstein | ~50K | 1.00× | |
| 11 | Sachsen-Anhalt | ~40K | 0.99× | |
| 12 | Niedersachsen | ~100K | 0.97× | |
| 13 | Baden-Württemberg | ~200K | 0.96× | |
| 14 | Bayern | ~200K | 0.95× | |
| 15 | Bremen | ~10K | 0.90× | |
| 16 | Hamburg | ~30K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bee audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beekeeper | Food & Beverages | 22.93× | ||
| 02 | Propolis | Health | 15.53× | ||
| 03 | Shirin David | Beauty & Wellness | 4.26× | ||
| 04 | VIER PFOTEN | Pets & Animals | 3.36× | ||
| 05 | Focus | News | 2.55× | ||
| 06 | Nature | Home & Garden | 2.40× | ||
| 07 | Doberman Pinscher | Pets & Animals | 2.35× | ||
| 08 | Crochet | Home & Garden | 2.26× | ||
| 09 | Satire | Literature | 2.20× | ||
| 10 | Tagesschau | Movies & TV | 2.18× | ||
| 11 | Self care | Health | 1.98× | ||
| 12 | French Bulldog | Pets & Animals | 1.95× | ||
| 13 | Vacations | Travel & Leisure | 1.88× | ||
| 14 | Netto Marken-Discount | Shopping | 1.87× | ||
| 15 | Drawing | Home & Garden | 1.78× | ||
| 16 | Müller (company) | Food & Beverages | 1.69× | ||
| 17 | Stuttgart | Travel & Leisure | 1.69× | ||
| 18 | Family | Kids & Family | 1.62× | ||
| 19 | German language | Politics & Society | 1.59× | ||
| 20 | Desserts | Food & Beverages | 1.59× |
Personality of the Bee audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.52× | |
| Spirituality | BALANCE | 1.40× | |
| Community Orientation | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.82× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.82× |
Frequently asked questions
How many fans does Bee have in Germany?
Bee has an estimated audience of 1,522,346 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bee fans?
59.2% of Bee fans are female, 40.8% are male, with an average age of 40.4 years.
Which brands do Bee fans like most?
Bee fans show strongest brand affinity for Beekeeper (22.93×), Tagesschau (2.18×), and Nature (2.4×) over the country average.
Where do Bee fans live in Germany?
Bee fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Bee fans also like?
Beyond Bee itself, the audience over-indexes on Tagesschau (2.18×), Nature (2.4×), Propolis (15.53×), and Netto Marken-Discount (1.87×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Bee audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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