Propolis Audience in Germany
A data profile of the people who buy, follow and care about Propolis in Germany — modelled from more than twelve digital signal sources. Propolis has an estimated audience of 336,011 people in Germany.
The average Propolis fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Barry Gibb, Bee, Beekeeper, with strongest over-indexing on Barry Gibb (22.42× the country average).
Demographically, the Propolis audience skews more female with an average age of 44.3, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Propolis fan in Germany is more female, around 44.3 years old, with strong DIY Mentality tendencies and a notable affinity for Barry Gibb.
At a glance
The key figures that characterise the Propolis profile in Germany.
Search interest · 12-month trend
Demographics of Propolis fans
65.2% are female, 34.8% are male, average age 44.3.
Gender split
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 44.3 |
| Estimated audience size | 336,011 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 30% |
Worldwide distribution
of the worldwide Propolis audience comes from Germany.
| Country | Share |
|---|---|
| United States | 11.1% |
| Indonesia | 7.0% |
| Brazil | 5.1% |
Geography
Where the Propolis audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~10K | 1.33× | |
| 02 | Sachsen | ~20K | 1.20× | |
| 03 | Baden-Württemberg | ~50K | 1.08× | |
| 04 | Sachsen-Anhalt | ~9K | 1.07× | |
| 05 | Bayern | ~60K | 1.06× | |
| 06 | Brandenburg | ~10K | 1.04× | |
| 07 | Mecklenburg-Vorpommern | ~7K | 1.03× | |
| 08 | Saarland | ~4K | 1.02× | |
| 09 | Niedersachsen | ~30K | 0.99× | |
| 10 | Rheinland-Pfalz | ~20K | 0.98× | |
| 11 | Hessen | ~20K | 0.97× | |
| 12 | Nordrhein-Westfalen | ~70K | 0.95× | |
| 13 | Berlin | ~10K | 0.85× | |
| 14 | Schleswig-Holstein | ~10K | 0.84× | |
| 15 | Hamburg | ~6K | 0.82× | |
| 16 | Bremen | ~2K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Propolis audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barry Gibb | Music & Radio | 22.42× | ||
| 02 | Beekeeper | Food & Beverages | 20.48× | ||
| 03 | Honey bee | Pets & Animals | 16.40× | ||
| 04 | Bee | Pets & Animals | 15.53× | ||
| 05 | Beekeeping | Home & Garden | 13.54× | ||
| 06 | Honey | Food & Beverages | 9.45× | ||
| 07 | Manuka honey | Food & Beverages | 7.15× | ||
| 08 | Cleaning | Home & Garden | 5.70× | ||
| 09 | Sparkasse | Business & Career | 4.14× | ||
| 10 | Hardware store | Home & Garden | 3.46× | ||
| 11 | Horses | Pets & Animals | 3.10× | ||
| 12 | Plant | Home & Garden | 2.91× | ||
| 13 | REWE | Shopping | 2.54× | ||
| 14 | Garden | Home & Garden | 2.53× | ||
| 15 | Veganism | Food & Beverages | 2.45× | ||
| 16 | EBay | Shopping | 2.40× | ||
| 17 | Tagesschau | Movies & TV | 2.06× | ||
| 18 | Outdoor recreation | Sports | 1.74× | ||
| 19 | Food | Food & Beverages | 1.65× | ||
| 20 | dB’s | Music & Radio | 1.63× |
Personality of the Propolis audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.57× | |
| Community Orientation | OPEN | 2.17× | |
| Extroversion | THRILL | 2.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.21× | |
| Luxury Orientation | PREMIUM | 1.21× | |
| Design Affinity | PREMIUM | 1.29× |
Frequently asked questions
How many fans does Propolis have in Germany?
Propolis has an estimated audience of 336,011 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Propolis fans?
65.2% of Propolis fans are female, 34.8% are male, with an average age of 44.3 years.
Which brands do Propolis fans like most?
Propolis fans show strongest brand affinity for Barry Gibb (22.42×), Bee (15.53×), and Beekeeper (20.48×) over the country average.
Where do Propolis fans live in Germany?
Propolis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Propolis fans also like?
Beyond Propolis itself, the audience over-indexes on Bee (15.53×), Beekeeper (20.48×), Honey bee (16.4×), and Sparkasse (4.14×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Propolis audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Propolis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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