Propolis Audience in Germany
Propolis has an estimated audience of 336,011 people in Germany. 65.2% are female, 34.8% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bee, Beekeeper, Barry Gibb, Honey bee, Sparkasse.
The average Propolis fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bee, Beekeeper, Barry Gibb, with strongest over-indexing on Bee (15.53× the country average). Demographically, the Propolis audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Healthy Lifestyle, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Propolis fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 44.3 |
| Estimated audience size | 336,011 |
Audience persona
The typical Propolis fan in Germany is more female, around 44.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Bee.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,126 | 0.98× |
| Bayern | 58,809 | 1.09× |
| Baden-Württemberg | 50,513 | 1.1× |
| Niedersachsen | 31,879 | 0.98× |
| Hessen | 25,886 | 1.01× |
| Sachsen | 19,141 | 1.16× |
| Rheinland-Pfalz | 16,577 | 0.98× |
| Berlin | 14,065 | 0.94× |
| Thüringen | 11,193 | 1.31× |
| Brandenburg | 10,991 | 1.05× |
| Schleswig-Holstein | 9,987 | 0.83× |
| Sachsen-Anhalt | 8,934 | 1.03× |
| Hamburg | 6,288 | 0.83× |
| Mecklenburg-Vorpommern | 6,223 | 0.97× |
| Saarland | 4,113 | 1× |
| Bremen | 2,148 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bee | 15.53× | Pets & Animals |
| Beekeeper | 20.48× | Food & Beverages |
| Barry Gibb | 22.42× | Music & Radio |
| Honey bee | 16.4× | Pets & Animals |
| Sparkasse | 4.14× | Business & Career |
| Natural World | 3.23× | Fashion & Accessoires |
| Aral AG | 3.16× | Cars & Mobility |
| Honey | 9.45× | Food & Beverages |
| Beekeeping | 13.54× | Home & Garden |
| Garden | 2.53× | Home & Garden |
| REWE | 2.54× | Shopping |
| Horses | 3.1× | Pets & Animals |
| EBay | 2.4× | Shopping |
| Cleaning | 5.7× | Home & Garden |
| Veganism | 2.45× | Food & Beverages |
| Tagesschau | 2.06× | Movies & TV |
| Manuka honey | 7.15× | Food & Beverages |
| Outdoor recreation | 1.74× | Sports |
| Hardware store | 3.46× | Home & Garden |
| Food | 1.65× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.62 |
| Tradition | CONSERVATISM | 1.41 |
| Price Sensitivity | PREMIUM | 1.39 |
| Indulgence | JOY | 1.31 |
| Family Orientation | CONSERVATISM | 1.3 |
| Pet Ownership | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.5% |
| Indonesia | 7.3% |
| Brazil | 5.3% |
See Propolis audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Propolis have in Germany?
Propolis has an estimated audience of 336,011 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Propolis fans?
65.2% of Propolis fans are female, 34.8% are male, with an average age of 44.3 years.
Which brands do Propolis fans like most?
Propolis fans show strongest brand affinity for Bee (15.53×), Beekeeper (20.48×), and Barry Gibb (22.42×) over the country average.
Where do Propolis fans live in Germany?
Propolis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,126), Bayern (reach 58,809), and Baden-Württemberg (reach 50,513). These three regions account for the largest share of the active audience.
What other brands do Propolis fans also like?
Beyond Propolis itself, the audience over-indexes on Beekeeper (20.48×), Barry Gibb (22.42×), Honey bee (16.4×), and Sparkasse (4.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Propolis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.