Rascasse Audience Intelligence

Beekeeping Audience in Germany

A data profile of the people who buy, follow and care about Beekeeping in Germany — modelled from more than twelve digital signal sources. Beekeeping has an estimated audience of 698,154 people in Germany.

#3866among Topic in Germany#540in Home & Garden

The average Beekeeping fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Beekeeper, Sportfreunde Stiller, Manic Street Preachers, with strongest over-indexing on Beekeeper (32.56× the country average).

Demographically, the Beekeeping audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beekeeping fan in Germany is more female, around 44.6 years old, with strong Spirituality tendencies and a notable affinity for Beekeeper.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beekeeping profile in Germany.

Audience size
698K
in Germany
Gender
57.0%♀
43.0% male
Age
44.6
average years
Country rank
#8879
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beekeeping fans

57.0% are female, 43.0% are male, average age 44.6.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Beekeeping audience in Germany
MetricValue
Female57.0%
Male43.0%
Average age44.6
Estimated audience size698,154
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Beekeeping audience in Germany
Age bracketShare%
16-198%
20-2915%
30-3921%
40-4926%
50+31%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Beekeeping audience comes from Germany.

Worldwide audience distribution share by country for Beekeeping
CountryShare
United States22.7%
Italy6.3%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beekeeping audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beekeeping fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~30K1.22×
02Baden-Württemberg~100K1.08×
03Hessen~60K1.07×
04Rheinland-Pfalz~40K1.07×
05Thüringen~20K1.05×
06Nordrhein-Westfalen~200K1.04×
07Niedersachsen~70K1.04×
08Sachsen-Anhalt~20K1.04×
09Mecklenburg-Vorpommern~10K1.04×
10Sachsen~30K1.02×
11Bayern~100K1.00×
12Schleswig-Holstein~20K0.98×
13Saarland~8K0.96×
14Bremen~5K0.90×
15Berlin~30K0.88×
16Hamburg~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Beekeeping, Germany
0.84×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beekeeping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beekeeping audience
#·InterestCategoryAffinity×
01Manic Street PreachersMusic & Radio58.76×
02BeekeeperFood & Beverages32.56×
03Sportfreunde StillerMusic & Radio20.00×
04PublixShopping18.77×
05PropolisHealth13.54×
06Barry GibbMusic & Radio7.81×
07Non-alcoholic beverageFood & Beverages6.48×
08HoneyFood & Beverages5.99×
09BiochemistryBusiness & Career5.61×
10FertilizerHome & Garden5.52×
11Environmental protectionPolitics & Society5.12×
12GreenhouseHome & Garden3.64×
13Preventive healthcareHealth3.09×
14Efficient energy useTechnology & Electronics2.60×
15RefrigeratorHome & Garden2.53×
16Tour de FranceSports2.45×
17RedditInternet & Social Media1.81×
18NatureHome & Garden1.72×
19RyanairTravel & Leisure1.63×
20Müller (company)Food & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beekeeping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beekeeping audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.94×
Convenience OrientationPREMIUM1.71×
Urban LifestyleOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beekeeping audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Luxury OrientationPREMIUM0.74×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beekeeping have in Germany?

Beekeeping has an estimated audience of 698,154 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Beekeeping fans?

57.0% of Beekeeping fans are female, 43.0% are male, with an average age of 44.6 years.

03

Which brands do Beekeeping fans like most?

Beekeeping fans show strongest brand affinity for Beekeeper (32.56×), Sportfreunde Stiller (20×), and Manic Street Preachers (58.76×) over the country average.

04

Where do Beekeeping fans live in Germany?

Beekeeping fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Beekeeping fans also like?

Beyond Beekeeping itself, the audience over-indexes on Sportfreunde Stiller (20×), Manic Street Preachers (58.76×), Non-alcoholic beverage (6.48×), and Propolis (13.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Beekeeping audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beekeeping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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