Beekeeping Audience in Germany
Beekeeping has an estimated audience of 698,154 people in Germany. 57.0% are female, 43.0% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Oliver Kahn, Progressive rock, Artistic inspiration, Pillow, Stradivarius.
The average Beekeeping fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Oliver Kahn, Progressive rock, Artistic inspiration, with strongest over-indexing on Oliver Kahn (20× the country average). Demographically, the Beekeeping audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Beekeeping fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 44.6 |
| Estimated audience size | 698,154 |
Audience persona
The typical Beekeeping fan in Germany is more female, around 44.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Oliver Kahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 173,950 | 1.14× |
| Bayern | 119,209 | 1.06× |
| Baden-Württemberg | 111,452 | 1.17× |
| Niedersachsen | 74,556 | 1.1× |
| Hessen | 64,076 | 1.2× |
| Rheinland-Pfalz | 39,067 | 1.12× |
| Sachsen | 31,547 | 0.92× |
| Berlin | 28,364 | 0.91× |
| Schleswig-Holstein | 24,994 | 1× |
| Brandenburg | 22,989 | 1.06× |
| Sachsen-Anhalt | 15,140 | 0.84× |
| Thüringen | 14,626 | 0.82× |
| Hamburg | 14,262 | 0.9× |
| Mecklenburg-Vorpommern | 11,514 | 0.86× |
| Saarland | 7,942 | 0.93× |
| Bremen | 5,769 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oliver Kahn | 20× | Sports |
| Progressive rock | 4.39× | Music & Radio |
| Artistic inspiration | 1.91× | Arts & Culture |
| Pillow | 1.99× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Collectable | 1.78× | Kids & Family |
| Eco Friendly Living | 3.83× | Home & Garden |
| Natural rubber | 2.23× | Cars & Mobility |
| Icon (magazine) | 2.26× | Arts & Culture |
| Urban horticulture | 1.52× | Home & Garden |
| Home Delivery | 2.31× | Food & Beverages |
| Škoda Kodiaq | 1.65× | Cars & Mobility |
| Mothercare | 1.52× | Kids & Family |
| Kodi (software) | 2.13× | Technology & Electronics |
| 3D printing | 1.57× | Technology & Electronics |
| Video izle | 2.38× | |
| Edie Campbell | 43.18× | Fashion & Accessoires |
| Therme Erding | 3.03× | Travel & Leisure |
| Este, Veneto | 1.58× | Travel & Leisure |
| Sixx | 1.99× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.81 |
| Spirituality | BALANCE | 1.71 |
| Pet Ownership | JOY | 1.67 |
| Sustainability | BALANCE | 1.63 |
| Urban Lifestyle | OPEN | 1.63 |
| Convenience Orientation | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 6.3% |
| United Kingdom | 4.9% |
See Beekeeping audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Beekeeping have in Germany?
Beekeeping has an estimated audience of 698,154 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beekeeping fans?
57.0% of Beekeeping fans are female, 43.0% are male, with an average age of 44.6 years.
Which brands do Beekeeping fans like most?
Beekeeping fans show strongest brand affinity for Oliver Kahn (20×), Progressive rock (4.39×), and Artistic inspiration (1.91×) over the country average.
Where do Beekeeping fans live in Germany?
Beekeeping fans in Germany are most concentrated in Nordrhein-Westfalen (reach 173,950), Bayern (reach 119,209), and Baden-Württemberg (reach 111,452). These three regions account for the largest share of the active audience.
What other brands do Beekeeping fans also like?
Beyond Beekeeping itself, the audience over-indexes on Progressive rock (4.39×), Artistic inspiration (1.91×), Pillow (1.99×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beekeeping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.