Rascasse Audience Intelligence

Preventive healthcare Audience in Germany

A data profile of the people who buy, follow and care about Preventive healthcare in Germany — modelled from more than twelve digital signal sources. Preventive healthcare has an estimated audience of 3,794,331 people in Germany.

#974among Topic in Germany#48in Health

The average Preventive healthcare fan in Germany is 44.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dental therapist, Electric toothbrush, Toothpaste, with strongest over-indexing on Dental therapist (23.52× the country average).

Demographically, the Preventive healthcare audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Preventive healthcare fan in Germany is more female, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for Dental therapist.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Preventive healthcare profile in Germany.

Audience size
3.8M
in Germany
Gender
64.8%♀
35.2% male
Age
44.1
average years
Country rank
#1576
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Preventive healthcare fans

64.8% are female, 35.2% are male, average age 44.1.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Preventive healthcare audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age44.1
Estimated audience size3,794,331
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Preventive healthcare audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3920%
40-4926%
50+30%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Preventive healthcare audience comes from Germany.

Worldwide audience distribution share by country for Preventive healthcare
CountryShare
United States19.9%
Brazil4.7%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Preventive healthcare audience in Germany is strongest.

Fig. 05

Top regions by affinity

Preventive healthcare fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~700K1.15×
02Saarland~50K1.12×
03Bremen~30K1.07×
04Thüringen~100K1.02×
05Hamburg~90K1.01×
06Brandenburg~100K1.00×
07Schleswig-Holstein~100K0.99×
08Sachsen-Anhalt~100K0.99×
09Mecklenburg-Vorpommern~70K0.99×
10Rheinland-Pfalz~200K0.98×
11Sachsen~200K0.97×
12Berlin~200K0.97×
13Niedersachsen~300K0.94×
14Hessen~300K0.93×
15Baden-Württemberg~500K0.92×
16Nordrhein-Westfalen~700K0.87×
Fig. 06

Affinity by region

Affinity by region — Preventive healthcare, Germany
0.87×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Preventive healthcare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Preventive healthcare audience
#·InterestCategoryAffinity×
01Dental therapistHealth23.52×
02Pediatric dentistryKids & Family19.16×
03Dental technicianHealth13.84×
04Dental schoolBusiness & Career12.78×
05DiagnosisHealth11.66×
06Electric toothbrushHealth11.46×
07MouthwashHealth9.97×
08ToothpasteBeauty & Wellness9.37×
09General practitionerHealth8.53×
10Health educationBusiness & Career8.33×
11Tooth brushingHealth7.58×
12ToothbrushBeauty & Wellness7.29×
13ToothHealth5.91×
14Electronic data interchangeTechnology & Electronics4.30×
15Shop ApothekeShopping3.72×
16TherapyHealth2.76×
17Health careBusiness & Career2.44×
18Electronic funds transferBusiness & Career2.36×
19WikipediaInternet & Social Media2.07×
20Netto Marken-DiscountShopping1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Preventive healthcare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Preventive healthcare audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.59×
SpiritualityBALANCE1.56×
IndulgenceJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Preventive healthcare audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
Early Adopter MentalityPOWER0.97×
Luxury OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Preventive healthcare have in Germany?

Preventive healthcare has an estimated audience of 3,794,331 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Preventive healthcare fans?

64.8% of Preventive healthcare fans are female, 35.2% are male, with an average age of 44.1 years.

03

Which brands do Preventive healthcare fans like most?

Preventive healthcare fans show strongest brand affinity for Dental therapist (23.52×), Electric toothbrush (11.46×), and Toothpaste (9.37×) over the country average.

04

Where do Preventive healthcare fans live in Germany?

Preventive healthcare fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Preventive healthcare fans also like?

Beyond Preventive healthcare itself, the audience over-indexes on Electric toothbrush (11.46×), Toothpaste (9.37×), Tooth (5.91×), and Pediatric dentistry (19.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Preventive healthcare audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Preventive healthcare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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