Preventive healthcare Audience in Germany
Preventive healthcare has an estimated audience of 3,794,331 people in Germany. 64.8% are female, 35.2% are male, average age 44.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Dental therapist, Electric toothbrush, Toothpaste, Shop Apotheke, Tooth.
The average Preventive healthcare fan in Germany is 44.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Dental therapist, Electric toothbrush, Toothpaste, with strongest over-indexing on Dental therapist (23.52× the country average). Demographically, the Preventive healthcare audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Preventive healthcare fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 44.1 |
| Estimated audience size | 3,794,331 |
Audience persona
The typical Preventive healthcare fan in Germany is more female, around 44.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Dental therapist.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 855,361 | 1.4× |
| Baden-Württemberg | 298,876 | 0.58× |
| Nordrhein-Westfalen | 269,552 | 0.32× |
| Hessen | 157,838 | 0.55× |
| Berlin | 149,182 | 0.88× |
| Rheinland-Pfalz | 148,711 | 0.78× |
| Niedersachsen | 148,642 | 0.4× |
| Sachsen | 141,163 | 0.76× |
| Brandenburg | 117,873 | 1× |
| Thüringen | 116,399 | 1.2× |
| Schleswig-Holstein | 115,786 | 0.85× |
| Saarland | 111,192 | 2.39× |
| Hamburg | 91,430 | 1.07× |
| Bremen | 72,745 | 2.24× |
| Sachsen-Anhalt | 70,654 | 0.72× |
| Mecklenburg-Vorpommern | 62,140 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dental therapist | 23.52× | Health |
| Electric toothbrush | 11.46× | Health |
| Toothpaste | 9.37× | Beauty & Wellness |
| Shop Apotheke | 3.72× | Shopping |
| Tooth | 5.91× | Health |
| Pediatric dentistry | 19.16× | Kids & Family |
| Diagnosis | 11.66× | Health |
| Tooth brushing | 7.58× | Health |
| Mouthwash | 9.97× | Health |
| Toothbrush | 7.29× | Beauty & Wellness |
| Dental school | 12.78× | Business & Career |
| Therapy | 2.76× | Health |
| Dental technician | 13.84× | Health |
| Wikipedia | 2.07× | Internet & Social Media |
| Electronic funds transfer | 2.36× | Business & Career |
| Netto Marken-Discount | 1.83× | Shopping |
| Health education | 8.33× | Business & Career |
| Electronic data interchange | 4.3× | Technology & Electronics |
| Gala | 1.91× | News |
| General practitioner | 8.53× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.52 |
| Family Orientation | CONSERVATISM | 1.47 |
| Pet Ownership | JOY | 1.4 |
| Sports Activity | POWER | 1.32 |
| Tradition | CONSERVATISM | 1.32 |
| Indulgence | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Brazil | 4.7% |
| Japan | 4.4% |
See Preventive healthcare audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Preventive healthcare have in Germany?
Preventive healthcare has an estimated audience of 3,794,331 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Preventive healthcare fans?
64.8% of Preventive healthcare fans are female, 35.2% are male, with an average age of 44.1 years.
Which brands do Preventive healthcare fans like most?
Preventive healthcare fans show strongest brand affinity for Dental therapist (23.52×), Electric toothbrush (11.46×), and Toothpaste (9.37×) over the country average.
Where do Preventive healthcare fans live in Germany?
Preventive healthcare fans in Germany are most concentrated in Bayern (reach 855,361), Baden-Württemberg (reach 298,876), and Nordrhein-Westfalen (reach 269,552). These three regions account for the largest share of the active audience.
What other brands do Preventive healthcare fans also like?
Beyond Preventive healthcare itself, the audience over-indexes on Electric toothbrush (11.46×), Toothpaste (9.37×), Shop Apotheke (3.72×), and Tooth (5.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Preventive healthcare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.