Toothbrush Audience in Germany
Toothbrush has an estimated audience of 1,584,703 people in Germany. 57.7% are female, 42.3% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Electric toothbrush, Dental public health, Tooth brushing, Dental school, Mouthwash.
The average Toothbrush fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Electric toothbrush, Dental public health, Tooth brushing, with strongest over-indexing on Electric toothbrush (75.72× the country average). Demographically, the Toothbrush audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Teeth
Demographics of Toothbrush fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 41.2 |
| Estimated audience size | 1,584,703 |
Audience persona
The typical Toothbrush fan in Germany is more female, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Electric toothbrush.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 394,266 | 1.14× |
| Bayern | 268,725 | 1.05× |
| Baden-Württemberg | 244,384 | 1.13× |
| Niedersachsen | 163,061 | 1.06× |
| Hessen | 122,223 | 1.01× |
| Rheinland-Pfalz | 80,195 | 1.01× |
| Sachsen | 77,619 | 1× |
| Berlin | 67,482 | 0.95× |
| Schleswig-Holstein | 55,700 | 0.98× |
| Brandenburg | 46,295 | 0.94× |
| Hamburg | 40,894 | 1.14× |
| Thüringen | 37,598 | 0.93× |
| Sachsen-Anhalt | 36,687 | 0.89× |
| Mecklenburg-Vorpommern | 27,419 | 0.91× |
| Saarland | 17,218 | 0.88× |
| Bremen | 13,103 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electric toothbrush | 75.72× | Health |
| Dental public health | 79.65× | Health |
| Tooth brushing | 42.79× | Health |
| Dental school | 73.23× | Business & Career |
| Mouthwash | 53.53× | Health |
| University of Dental Medicine, Mandalay | 47.37× | Business & Career |
| Close-Up (toothpaste) | 128.23× | Beauty & Wellness |
| Colgate | 40.9× | Beauty & Wellness |
| Chlorhexamed | 30.64× | Health |
| Invisalign | 35.92× | Health |
| Tooth | 14.38× | Health |
| Dental caries | 102.25× | Beauty & Wellness |
| Loma Linda University School of Dentistry | 58.47× | Business & Career |
| Dental technician | 34.19× | Health |
| Faculty of Dental Surgery | 42.78× | Health |
| Prosthodontics | 38.45× | Health |
| Toothpaste | 14.43× | Beauty & Wellness |
| American Dental Association | 38.92× | Health |
| CAD/CAM dentistry | 73.53× | Health |
| Dental assistant | 20.79× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.54 |
| Pet Ownership | JOY | 1.5 |
| Sustainability | BALANCE | 1.44 |
| Design Affinity | PREMIUM | 1.39 |
| Quality Awareness | PREMIUM | 1.38 |
| Healthy Lifestyle | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 8.8% |
| Japan | 6.0% |
See Toothbrush audiences in other countries
More Teeth audiences in Germany
- Toothpaste (1,532,442)
- Mouthwash (867,164)
- Dental plaque (569,335)
- White Teeth (317,963)
- Toothache (100,517)
Frequently asked questions
How many fans does Toothbrush have in Germany?
Toothbrush has an estimated audience of 1,584,703 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toothbrush fans?
57.7% of Toothbrush fans are female, 42.3% are male, with an average age of 41.2 years.
Which brands do Toothbrush fans like most?
Toothbrush fans show strongest brand affinity for Electric toothbrush (75.72×), Dental public health (79.65×), and Tooth brushing (42.79×) over the country average.
Where do Toothbrush fans live in Germany?
Toothbrush fans in Germany are most concentrated in Nordrhein-Westfalen (reach 394,266), Bayern (reach 268,725), and Baden-Württemberg (reach 244,384). These three regions account for the largest share of the active audience.
What other brands do Toothbrush fans also like?
Beyond Toothbrush itself, the audience over-indexes on Dental public health (79.65×), Tooth brushing (42.79×), Dental school (73.23×), and Mouthwash (53.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toothbrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.