Chlorhexamed Audience in Germany
Chlorhexamed has an estimated audience of 772,527 people in Germany. 55.5% are female, 44.5% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Iowa Wrestling, Eli Lilly, Cache Cache, Progressive rock, Stradivarius.
The average Chlorhexamed fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Iowa Wrestling, Eli Lilly, Cache Cache, with strongest over-indexing on Iowa Wrestling (378.25× the country average). Demographically, the Chlorhexamed audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Chlorhexamed fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 42.7 |
| Estimated audience size | 772,527 |
Audience persona
The typical Chlorhexamed fan in Germany is more female, around 42.7 years old, with strong Pet Ownership tendencies and a notable affinity for Iowa Wrestling.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 199,178 | 1.18× |
| Bayern | 122,258 | 0.98× |
| Baden-Württemberg | 115,443 | 1.1× |
| Niedersachsen | 82,116 | 1.09× |
| Hessen | 64,078 | 1.09× |
| Rheinland-Pfalz | 42,695 | 1.1× |
| Berlin | 35,538 | 1.03× |
| Sachsen | 34,749 | 0.92× |
| Schleswig-Holstein | 24,352 | 0.88× |
| Brandenburg | 21,661 | 0.9× |
| Hamburg | 19,136 | 1.1× |
| Sachsen-Anhalt | 18,581 | 0.93× |
| Thüringen | 18,459 | 0.94× |
| Mecklenburg-Vorpommern | 12,350 | 0.84× |
| Saarland | 9,586 | 1.01× |
| Bremen | 6,065 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iowa Wrestling | 378.25× | Sports |
| Eli Lilly | 51.01× | Health |
| Cache Cache | 26.2× | Fashion & Accessoires |
| Progressive rock | 1.76× | Music & Radio |
| Stradivarius | 1.64× | Shopping |
| Mothercare | 1.67× | Kids & Family |
| Icon (magazine) | 1.68× | Arts & Culture |
| Horror punk | 8.99× | Music & Radio |
| Home Delivery | 1.71× | Food & Beverages |
| Therme Erding | 2.87× | Travel & Leisure |
| Eigen Huis & Tuin | 5.58× | Movies & TV |
| Nationality | 1.64× | Politics & Society |
| Liassine Cadamuro-Bentaïba | 64.97× | Sports |
| Loincloth | 1.59× | Fashion & Accessoires |
| Pro-Ject | 3.38× | Music & Radio |
| Microsoft Exchange Server | 6.25× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.23× | Music & Radio |
| Cachorro | 1.62× | Pets & Animals |
| Building insulation | 1.97× | Home & Garden |
| Tuscany | 2.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.59 |
| Price Sensitivity | PREMIUM | 1.35 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Sports Activity | POWER | 1.32 |
| Family Orientation | CONSERVATISM | 1.27 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.4% |
| Austria | 11.3% |
| Switzerland | 1.7% |
See Chlorhexamed audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Chlorhexamed have in Germany?
Chlorhexamed has an estimated audience of 772,527 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chlorhexamed fans?
55.5% of Chlorhexamed fans are female, 44.5% are male, with an average age of 42.7 years.
Which brands do Chlorhexamed fans like most?
Chlorhexamed fans show strongest brand affinity for Iowa Wrestling (378.25×), Eli Lilly (51.01×), and Cache Cache (26.2×) over the country average.
Where do Chlorhexamed fans live in Germany?
Chlorhexamed fans in Germany are most concentrated in Nordrhein-Westfalen (reach 199,178), Bayern (reach 122,258), and Baden-Württemberg (reach 115,443). These three regions account for the largest share of the active audience.
What other brands do Chlorhexamed fans also like?
Beyond Chlorhexamed itself, the audience over-indexes on Eli Lilly (51.01×), Cache Cache (26.2×), Progressive rock (1.76×), and Stradivarius (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chlorhexamed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.