Rascasse Audience Intelligence

Chlorhexamed Target Market in Germany

A data profile of the people who buy, follow and care about Chlorhexamed in Germany — modelled from more than twelve digital signal sources. Chlorhexamed has an estimated audience of 754,478 people in Germany.

#1080among Brand in Germany#236in Health

The average Chlorhexamed fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Listerine, Mouthwash, Tooth brushing, with strongest over-indexing on Listerine (395.58× the country average).

Demographically, the Chlorhexamed audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chlorhexamed fan in Germany is more female, around 42.2 years old, with strong Pet Ownership tendencies and a notable affinity for Listerine.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chlorhexamed profile in Germany.

Audience size
754K
in Germany
Gender
56.1%♀
43.9% male
Age
42.2
average years
Country rank
#8334
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chlorhexamed

56.1% are female, 43.9% are male, average age 42.2.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Chlorhexamed audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age42.2
Estimated audience size754,478
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Chlorhexamed audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

82.0%

of the worldwide Chlorhexamed audience comes from Germany.

Worldwide audience distribution share by country for Chlorhexamed
CountryShare
Germany82.0%
Austria11.6%
Switzerland1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chlorhexamed audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chlorhexamed customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.17×
02Rheinland-Pfalz~40K1.11×
03Hamburg~20K1.09×
04Baden-Württemberg~100K1.08×
05Niedersachsen~80K1.07×
06Hessen~60K1.06×
07Saarland~10K1.04×
08Berlin~30K0.99×
09Sachsen-Anhalt~20K0.97×
10Thüringen~20K0.97×
11Bayern~100K0.96×
12Bremen~6K0.95×
13Sachsen~30K0.92×
14Brandenburg~20K0.90×
15Schleswig-Holstein~20K0.88×
16Mecklenburg-Vorpommern~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Chlorhexamed, Germany
0.88×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chlorhexamed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chlorhexamed audience
#·InterestCategoryAffinity×
01ListerineBeauty & Wellness395.58×
02MouthwashHealth93.39×
03Tooth brushingHealth63.02×
04ToothbrushBeauty & Wellness30.64×
05Restorative dentistryHealth25.26×
06McCaféFood & Beverages23.74×
07White TeethBeauty & Wellness17.44×
08ElmexBeauty & Wellness15.39×
09ToothpasteBeauty & Wellness12.43×
10Orange juiceFood & Beverages11.52×
11Mobile gamblingGames10.69×
12ColgateBeauty & Wellness10.51×
13Electric toothbrushHealth10.19×
14General practitionerHealth9.86×
15Preventive healthcareHealth7.57×
16Oral-BBeauty & Wellness7.47×
17DentistryBusiness & Career7.01×
18JuicerFood & Beverages6.47×
19TipicoGames3.19×
20TikTokInternet & Social Media2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chlorhexamed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chlorhexamed audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.65×
ExtroversionTHRILL1.55×
TravellingTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chlorhexamed audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.96×
DIY MentalityTHRILL0.99×
PatriotismCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chlorhexamed's target market in Germany?

Chlorhexamed's target market in Germany covers an estimated 754,478 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chlorhexamed customers?

56.1% of the Chlorhexamed audience are female, 43.9% are male, with an average age of 42.2 years.

03

Which brands do Chlorhexamed fans like most?

Chlorhexamed fans show strongest brand affinity for Listerine (395.58×), Mouthwash (93.39×), and Tooth brushing (63.02×) over the country average.

04

Where do Chlorhexamed fans live in Germany?

Chlorhexamed fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chlorhexamed fans also like?

Beyond Chlorhexamed itself, the audience over-indexes on Mouthwash (93.39×), Tooth brushing (63.02×), Toothbrush (30.64×), and McCafé (23.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Chlorhexamed audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chlorhexamed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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