Listerine Audience in Germany
Listerine has an estimated audience of 489,152 people in Germany. 59.3% are female, 40.7% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mouthwash, Chlorhexamed, Dental public health, Toothbrush, Toothpaste.
The average Listerine fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mouthwash, Chlorhexamed, Dental public health, with strongest over-indexing on Mouthwash (750× the country average). Demographically, the Listerine audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Dental care
Demographics of Listerine fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 41.5 |
| Estimated audience size | 489,152 |
Audience persona
The typical Listerine fan in Germany is more female, around 41.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Mouthwash.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,204 | 1.13× |
| Bayern | 84,519 | 1.07× |
| Baden-Württemberg | 73,998 | 1.11× |
| Niedersachsen | 48,320 | 1.02× |
| Hessen | 43,799 | 1.18× |
| Rheinland-Pfalz | 26,920 | 1.1× |
| Berlin | 23,508 | 1.07× |
| Sachsen | 23,015 | 0.96× |
| Schleswig-Holstein | 17,192 | 0.98× |
| Brandenburg | 13,268 | 0.87× |
| Hamburg | 11,889 | 1.08× |
| Sachsen-Anhalt | 11,131 | 0.88× |
| Thüringen | 10,934 | 0.88× |
| Mecklenburg-Vorpommern | 7,385 | 0.79× |
| Saarland | 5,922 | 0.99× |
| Bremen | 3,758 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mouthwash | 750× | Health |
| Chlorhexamed | 395.58× | Health |
| Dental public health | 97.58× | Health |
| Toothbrush | 58.27× | Beauty & Wellness |
| Toothpaste | 53.33× | Beauty & Wellness |
| Close-Up (toothpaste) | 165.71× | Beauty & Wellness |
| Invisalign | 67.67× | Health |
| Chicken salad | 175.99× | Food & Beverages |
| Oral-B | 44.44× | Beauty & Wellness |
| Azerbaycan Universiteti / Azerbaijan University | 242.1× | Business & Career |
| Commercial driver's license training | 99.08× | Business & Career |
| Loma Linda University School of Dentistry | 64.24× | Business & Career |
| Human tooth | 100.17× | Health |
| University of Dental Medicine, Mandalay | 20× | Business & Career |
| Tooth loss | 90.91× | Health |
| Range Rover (L405) | 15.93× | Cars & Mobility |
| Blend-a-med | 53.33× | Health |
| Odol-med3 | 53.33× | Health |
| Parodontax | 27.76× | Health |
| Range Rover (L322) | 14.87× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.3 |
| Family Orientation | CONSERVATISM | 1.28 |
| Price Sensitivity | PREMIUM | 1.1 |
| Healthy Lifestyle | BALANCE | 1.06 |
| Travelling | THRILL | 1.06 |
| Need for Security | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 14.8% |
| Colombia | 5.7% |
See Listerine audiences in other countries
More Dental care audiences in Germany
- Oral-B (1,001,048)
- Colgate (474,729)
- Elmex (425,257)
- Sensodyne (235,428)
- Colgate-Palmolive (179,016)
Frequently asked questions
How many fans does Listerine have in Germany?
Listerine has an estimated audience of 489,152 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Listerine fans?
59.3% of Listerine fans are female, 40.7% are male, with an average age of 41.5 years.
Which brands do Listerine fans like most?
Listerine fans show strongest brand affinity for Mouthwash (750×), Chlorhexamed (395.58×), and Dental public health (97.58×) over the country average.
Where do Listerine fans live in Germany?
Listerine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,204), Bayern (reach 84,519), and Baden-Württemberg (reach 73,998). These three regions account for the largest share of the active audience.
What other brands do Listerine fans also like?
Beyond Listerine itself, the audience over-indexes on Chlorhexamed (395.58×), Dental public health (97.58×), Toothbrush (58.27×), and Toothpaste (53.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Listerine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.