Oral-B Audience in Germany

Demographics of Oral-B fans

Audience persona

The typical Oral-B fan in Germany is more female, around 41.1 years old, with strong DIY Mentality tendencies and a notable affinity for Electric toothbrush.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Oral-B audiences in other countries

• Oral-B — United States
• Oral-B — United Kingdom
• Oral-B — France
• Oral-B — Italy
• Oral-B — Spain
• Oral-B — Brazil
• Oral-B — Japan
• Oral-B — South Korea
• Oral-B — India

More Dental care audiences in Germany

• Listerine (489,153)
• Colgate (474,729)
• Elmex (425,257)
• Sensodyne (235,428)
• Colgate-Palmolive (179,016)

Frequently asked questions

How many fans does Oral-B have in Germany?

Oral-B has an estimated audience of 1,001,048 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Oral-B fans?

55.8% of Oral-B fans are female, 44.2% are male, with an average age of 41.1 years.

Which brands do Oral-B fans like most?

Oral-B fans show strongest brand affinity for Electric toothbrush (26.67×), Faculty of Dental Surgery (51.1×), and Dental caries (101.79×) over the country average.

Where do Oral-B fans live in Germany?

Oral-B fans in Germany are most concentrated in Nordrhein-Westfalen (reach 243,687), Bayern (reach 196,797), and Baden-Württemberg (reach 171,151). These three regions account for the largest share of the active audience.

What other brands do Oral-B fans also like?

Beyond Oral-B itself, the audience over-indexes on Faculty of Dental Surgery (51.1×), Dental caries (101.79×), Colgate (32.78×), and Mouthwash (18.89×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oral-B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.