Rascasse Audience Intelligence

Oral-B Target Market in Germany

Name: Oral-B — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Oral-B in Germany — modelled from more than twelve digital signal sources. Oral-B has an estimated audience of 1,004,582 people in Germany.

#1among Dental care in Germany #849among Brand in Germany #124in Beauty & Wellness

The average Oral-B fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Electric toothbrush, Faculty of Dental Surgery, Dental caries, with strongest over-indexing on Electric toothbrush (26.67× the country average).

Demographically, the Oral-B audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oral-B fan in Germany is more female, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Electric toothbrush.

Category: Beauty & Wellness · Type: Brand · Subtype: Dental care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oral-B profile in Germany.

Audience size

in Germany

Gender

55.8%♀

44.2% male

Age

41.1

average years

Country rank

#6502

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Oral-B

55.8% are female, 44.2% are male, average age 41.1.

Fig. 02

Gender split

55.8%

Female

44.2%

Male

Demographic split for Oral-B audience in Germany
Metric	Value
Female	55.8%
Male	44.2%
Average age	41.1
Estimated audience size	1,004,582

Fig. 03

Age distribution

Age distribution of the Oral-B audience in Germany
Age bracket	Share	%
16-19		13%
20-29		20%
30-39		21%
40-49		23%
50+		22%

Fig. 04

Worldwide distribution

7.7%

of the worldwide Oral-B audience comes from Germany.

Worldwide audience distribution share by country for Oral-B
Country	Share
United States	14.8%
Brazil	12.3%
Italy	7.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oral-B audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oral-B customers by region in Germany
#	Region	Reach	×
01	Baden-Württemberg	~200K	1.24×
02	Bayern	~200K	1.18×
03	Hessen	~90K	1.13×
04	Nordrhein-Westfalen	~200K	1.08×
05	Rheinland-Pfalz	~50K	1.04×
06	Niedersachsen	~100K	1.01×
07	Thüringen	~30K	1.00×
08	Sachsen	~50K	0.98×
09	Schleswig-Holstein	~40K	0.98×
10	Sachsen-Anhalt	~20K	0.96×
11	Hamburg	~20K	0.95×
12	Brandenburg	~30K	0.94×
13	Mecklenburg-Vorpommern	~20K	0.92×
14	Berlin	~40K	0.90×
15	Saarland	~10K	0.90×
16	Bremen	~7K	0.86×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oral-B audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oral-B audience
#	Interest	Category	×
01	Dental caries	Beauty & Wellness	101.79×
02	Dentistry For Children	Topic	69.42×
03	Henry Schein Dental	Health	69.09×
04	Faculty of Dental Surgery	Health	51.10×
05	Loma Linda University School of Dentistry	Business & Career	44.06×
06	Colgate	Beauty & Wellness	32.78×
07	Straumann	Business & Career	27.12×
08	Electric toothbrush	Health	26.67×
09	Sensodyne	Beauty & Wellness	20.00×
10	Mouthwash	Health	18.89×
11	Gillette (brand)	Beauty & Wellness	17.45×
12	OkCupid	Internet & Social Media	15.52×
13	Toothpaste	Beauty & Wellness	9.48×
14	Toothbrush	Beauty & Wellness	7.12×
15	Fielmann	Health	4.84×
16	QVC	Movies & TV	3.11×
17	Sparkasse	Business & Career	2.58×
18	REWE	Shopping	2.18×
19	Deichmann	Shopping	2.17×
20	Bauhaus	Shopping	2.01×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oral-B audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Oral-B audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	1.77×
DIY Mentality	THRILL	1.47×
Creativity	OPEN	1.33×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Oral-B audience · Rather not
Trait	Cluster	Score
Urban Lifestyle	OPEN	0.85×
Spirituality	BALANCE	1.03×
Extroversion	THRILL	1.04×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Oral-B's target market in Germany?

Oral-B's target market in Germany covers an estimated 1,004,582 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Oral-B customers?

55.8% of the Oral-B audience are female, 44.2% are male, with an average age of 41.1 years.

Which brands do Oral-B fans like most?

Oral-B fans show strongest brand affinity for Electric toothbrush (26.67×), Faculty of Dental Surgery (51.1×), and Dental caries (101.79×) over the country average.

Where do Oral-B fans live in Germany?

Oral-B fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Oral-B fans also like?

Beyond Oral-B itself, the audience over-indexes on Faculty of Dental Surgery (51.1×), Dental caries (101.79×), Colgate (32.78×), and Mouthwash (18.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dental care audiences in Germany

Listerine (491,970)
Colgate (473,086)
Elmex (427,555)
Sensodyne (239,609)
Colgate-Palmolive (177,943)

See Oral-B audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oral-B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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