Rascasse Audience Intelligence

OkCupid Target Market in Germany

A data profile of the people who buy, follow and care about OkCupid in Germany — modelled from more than twelve digital signal sources. OkCupid has an estimated audience of 415,079 people in Germany.

#6among Dating in Germany#1754among Brand in Germany#183in Internet & Social Media

The average OkCupid fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern.

Top brand affinities include Mr. Mercedes, Parship, Alexander Skarsgård, with strongest over-indexing on Mr. Mercedes (26.05× the country average).

Demographically, the OkCupid audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical OkCupid fan in Germany is balanced, around 37.8 years old, with strong Mindfulness tendencies and a notable affinity for Mr. Mercedes.

Category: Internet & Social Media · Type: Brand · Subtype: Dating

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OkCupid profile in Germany.

Audience size
415K
in Germany
Gender
53.6%♀
46.4% male
Age
37.8
average years
Country rank
#13592
Brand in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of OkCupid

53.6% are female, 46.4% are male, average age 37.8.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for OkCupid audience in Germany
MetricValue
Female53.6%
Male46.4%
Average age37.8
Estimated audience size415,079
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the OkCupid audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3921%
40-4919%
50+16%
Fig. 04

Worldwide distribution

5.9%

of the worldwide OkCupid audience comes from Germany.

Worldwide audience distribution share by country for OkCupid
CountryShare
United States26.2%
Germany5.9%
Israel5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OkCupid audience in Germany is strongest.

Fig. 05

Top regions by affinity

OkCupid customers by region in Germany
#RegionReachAffinity×
01Berlin~50K2.87×
02Sachsen~30K1.65×
03Bremen~6K1.62×
04Hamburg~10K1.41×
05Hessen~30K1.01×
06Brandenburg~10K0.91×
07Nordrhein-Westfalen~70K0.81×
08Niedersachsen~30K0.76×
09Baden-Württemberg~40K0.70×
10Mecklenburg-Vorpommern~5K0.70×
11Bayern~50K0.69×
12Schleswig-Holstein~10K0.68×
13Thüringen~7K0.68×
14Sachsen-Anhalt~7K0.67×
15Rheinland-Pfalz~10K0.54×
16Saarland~3K0.54×
Fig. 06

Affinity by region

Affinity by region — OkCupid, Germany
0.54×1.00×2.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OkCupid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OkCupid audience
#·InterestCategoryAffinity×
01ZooskInternet & Social Media32.57×
02'Salem's LotLiterature26.30×
03Mr. MercedesMovies & TV26.05×
04The Giver (film)Movies & TV25.64×
05Blind dateKids & Family25.59×
06The GiverLiterature25.42×
07James MarsdenMovies & TV22.93×
08The Hunger Games: Mockingjay – Part 2Movies & TV22.31×
09Sandra OhMovies & TV20.75×
10Alexander SkarsgårdMovies & TV19.85×
11ElmexBeauty & Wellness19.15×
12AzarInternet & Social Media15.43×
13ParshipInternet & Social Media15.38×
14Speed datingKids & Family14.87×
15FlirtingKids & Family14.76×
16Online dating serviceInternet & Social Media12.36×
17The Handmaid's TaleMovies & TV11.56×
18Robert De NiroMovies & TV10.36×
19Meghan MarkleFashion & Accessoires9.23×
20Mission: ImpossibleMovies & TV7.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OkCupid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OkCupid audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.52×
Risk AppetiteTHRILL1.30×
SpiritualityBALANCE1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OkCupid audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Quality AwarenessPREMIUM0.86×
Price SensitivityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is OkCupid's target market in Germany?

OkCupid's target market in Germany covers an estimated 415,079 people, concentrated in Nordrhein-Westfalen and Berlin.

02

What is the gender split and age of OkCupid customers?

53.6% of the OkCupid audience are female, 46.4% are male, with an average age of 37.8 years.

03

Which brands do OkCupid fans like most?

OkCupid fans show strongest brand affinity for Mr. Mercedes (26.05×), Parship (15.38×), and Alexander Skarsgård (19.85×) over the country average.

04

Where do OkCupid fans live in Germany?

OkCupid fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Berlin (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do OkCupid fans also like?

Beyond OkCupid itself, the audience over-indexes on Parship (15.38×), Alexander Skarsgård (19.85×), James Marsden (22.93×), and Online dating service (12.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dating audiences in Germany

See OkCupid audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for OkCupid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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