OkCupid Audience in Germany
OkCupid has an estimated audience of 412,427 people in Germany. 53.6% are female, 46.4% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Mr. Mercedes, Parship, Alexander Skarsgård, Online dating service, James Marsden.
The average OkCupid fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Mr. Mercedes, Parship, Alexander Skarsgård, with strongest over-indexing on Mr. Mercedes (26.05× the country average). Demographically, the OkCupid audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Brand · Subtype: Dating
Demographics of OkCupid fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 37.8 |
| Estimated audience size | 412,427 |
Audience persona
The typical OkCupid fan in Germany is balanced, around 37.8 years old, with strong Travelling tendencies and a notable affinity for Mr. Mercedes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,450 | 0.8× |
| Berlin | 56,401 | 3.06× |
| Bayern | 44,780 | 0.68× |
| Baden-Württemberg | 39,508 | 0.7× |
| Sachsen | 34,091 | 1.69× |
| Niedersachsen | 31,654 | 0.79× |
| Hessen | 31,525 | 1× |
| Hamburg | 13,626 | 1.46× |
| Brandenburg | 11,728 | 0.92× |
| Rheinland-Pfalz | 10,545 | 0.51× |
| Schleswig-Holstein | 9,467 | 0.64× |
| Sachsen-Anhalt | 6,798 | 0.64× |
| Thüringen | 6,628 | 0.63× |
| Bremen | 5,173 | 1.47× |
| Mecklenburg-Vorpommern | 4,215 | 0.54× |
| Saarland | 2,546 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mr. Mercedes | 26.05× | Movies & TV |
| Parship | 15.38× | Internet & Social Media |
| Alexander Skarsgård | 19.85× | Movies & TV |
| Online dating service | 12.36× | Internet & Social Media |
| James Marsden | 22.93× | Movies & TV |
| Robert De Niro | 10.36× | Movies & TV |
| Blind date | 25.59× | Kids & Family |
| Flirting | 14.76× | Kids & Family |
| Meghan Markle | 9.23× | Fashion & Accessoires |
| Elmex | 19.15× | Beauty & Wellness |
| Mission: Impossible | 7.18× | Movies & TV |
| The Hunger Games: Mockingjay – Part 2 | 22.31× | Movies & TV |
| Azar | 15.43× | Internet & Social Media |
| Zoosk | 32.57× | Internet & Social Media |
| Sandra Oh | 20.75× | Movies & TV |
| 'Salem's Lot | 26.3× | Literature |
| Speed dating | 14.87× | Kids & Family |
| The Giver | 25.42× | Literature |
| The Giver (film) | 25.64× | Movies & TV |
| Al Pacino | 7.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.38 |
| Risk Appetite | THRILL | 1.33 |
| Mindfulness | BALANCE | 1.32 |
| Sports Activity | POWER | 1.28 |
| Early Adopter Mentality | POWER | 1.28 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Germany | 5.9% |
| Israel | 5.2% |
See OkCupid audiences in other countries
More Dating audiences in Germany
- Parship (1,902,469)
- Tinder (1,882,444)
- Elitepartner (1,318,308)
- Hinge (828,726)
- Grindr (248,408)
Frequently asked questions
How many fans does OkCupid have in Germany?
OkCupid has an estimated audience of 412,427 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of OkCupid fans?
53.6% of OkCupid fans are female, 46.4% are male, with an average age of 37.8 years.
Which brands do OkCupid fans like most?
OkCupid fans show strongest brand affinity for Mr. Mercedes (26.05×), Parship (15.38×), and Alexander Skarsgård (19.85×) over the country average.
Where do OkCupid fans live in Germany?
OkCupid fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,450), Berlin (reach 56,401), and Bayern (reach 44,780). These three regions account for the largest share of the active audience.
What other brands do OkCupid fans also like?
Beyond OkCupid itself, the audience over-indexes on Parship (15.38×), Alexander Skarsgård (19.85×), Online dating service (12.36×), and James Marsden (22.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for OkCupid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.